洋品牌在中国市场的品牌定位【摘要】p本文以世界上最大的冰淇淋品牌“和路雪”为例,主要通过分析中国市场,来讨论洋品牌在中国市场如何进行品牌定位与中国市场相融合,进一步在中国市场树立自己的品牌形象开拓市场。【关键词】洋品牌 中国市场 品牌定位1【Abstract】 The thesis take the “Walls” which is the largest ice cream trademark of the world for example, introduce the meaning and the type of the fixing trademarks position, through analyzing the market of China to discuss the foreign trademark how to fix position and mix together with the market of China, building the trademark image of itself in the market of China
