IM DefinitionInternational Marketing is a business activity to satisfy customer needs in more than one country through 4 Ps to achieve organizational objectives. Major Obstacles The self-reference criterion (SRC)=unconscious reference to ones own cultural values, experiences and knowledge as a basis for decisions.Ethnocentrism=the notion that ones culture or company knows better how to do things.SRC and Ethnocentrism are closely connectedTo avoid errors conduct a cross-cul
