Unit 5 Inside AdvertisingReadingHow advertising worksScan the text and predict the content.Scan the text and predict the content.Scanning Detail readingPart 1(Para 1)IntroductionPart 2(Para 2)What is an ad?Part 3(Para 3-7)How do advertisers make effective ads?Part 4(Para 8-9)How effective are ads?We are exposed to ads in our daily life.1) What kind of ads can we find?2) Where do ads appear?3) Why we need to understand how advertising works?IntroductionWhat is an ad?1) Definition (a message or an
