1、is responsible for Organization training, and implementation, and check; 12, master workshops annual economic indicators of implementation, reporting to financial health on a regular basis; 13, is responsible for the daily oversight in the allocation and use of funds; 14, responsible for all Departm
2、ent statistics, collecting, sorting, reporting of accounting reports; 15, the company responsible for the supervision of the Treasury, including the “third grade“ library, a library of materials, products for regular inventory handling, sampling, storage monitoring, the picking work, and provide the
3、 inventory report, and make the appropriate accounting treatment; 16, responsible for waste and recycling, transportation and settlement; 17, is responsible for all product sales accounting functions; 18, responsible for the companys raw materials, auxiliary materials, account management; 19, is res
4、ponsible for the flow of control of all assets of the company, according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing, settlement and asset monthly report submitted to the asset management section of the Finance Department of the compa
5、ny organized on a company-wide special inspection of asset management; 20, according to the companys business activities, monthly projects involved in the business activities of the company (including expenses, business management, cost control, cash flow, revenue, etc) financial analysis, provide a
6、 basis for decisions for the company, the business of the company responsible for monitoring, forecasting and risk analysis; 21, responsible for the settlement of transactions with the Bank; 22, is关于湖南金建植物油的有限公司价格需求状况的调研调研单位：营 销 调 研 零 二 小 组；调研成员： *、 *、 *、 *；调研时间：2009 年 8 月 20 日9 月 20 日is responsible
7、 for Organization training, and implementation, and check; 12, master workshops annual economic indicators of implementation, reporting to financial health on a regular basis; 13, is responsible for the daily oversight in the allocation and use of funds; 14, responsible for all Department statistics
8、, collecting, sorting, reporting of accounting reports; 15, the company responsible for the supervision of the Treasury, including the “third grade“ library, a library of materials, products for regular inventory handling, sampling, storage monitoring, the picking work, and provide the inventory rep
9、ort, and make the appropriate accounting treatment; 16, responsible for waste and recycling, transportation and settlement; 17, is responsible for all product sales accounting functions; 18, responsible for the companys raw materials, auxiliary materials, account management; 19, is responsible for t
10、he flow of control of all assets of the company, according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing, settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized o
11、n a company-wide special inspection of asset management; 20, according to the companys business activities, monthly projects involved in the business activities of the company (including expenses, business management, cost control, cash flow, revenue, etc) financial analysis, provide a basis for dec
12、isions for the company, the business of the company responsible for monitoring, forecasting and risk analysis; 21, responsible for the settlement of transactions with the Bank; 22, is目 录一、前言 .2二、调查目的 .2三、调查对象与区域 .2四、调查问卷的提纲与设计 .2（1）本卷设计如下： .2五、调查执行方法 .31、消费者抽样调查方法： .3六、分析方法 .3（1）主要采取市场调研软件 SPSS 以及 E
13、XCEL2007.3七、结束语 .3（1）根据综合资料分析得出： .3八、附录 .31) 调查组织与人员 .32) 调查费用的预计 .43) 调研时间安排 .4is responsible for Organization training, and implementation, and check; 12, master workshops annual economic indicators of implementation, reporting to financial health on a regular basis; 13, is responsible for the dai
14、ly oversight in the allocation and use of funds; 14, responsible for all Department statistics, collecting, sorting, reporting of accounting reports; 15, the company responsible for the supervision of the Treasury, including the “third grade“ library, a library of materials, products for regular inv
15、entory handling, sampling, storage monitoring, the picking work, and provide the inventory report, and make the appropriate accounting treatment; 16, responsible for waste and recycling, transportation and settlement; 17, is responsible for all product sales accounting functions; 18, responsible for
16、 the companys raw materials, auxiliary materials, account management; 19, is responsible for the flow of control of all assets of the company, according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing, settlement and asset monthly report
17、submitted to the asset management section of the Finance Department of the company organized on a company-wide special inspection of asset management; 20, according to the companys business activities, monthly projects involved in the business activities of the company (including expenses, business
18、management, cost control, cash flow, revenue, etc) financial analysis, provide a basis for decisions for the company, the business of the company responsible for monitoring, forecasting and risk analysis; 21, responsible for the settlement of transactions with the Bank; 22, is一、前言前 言湖南金健植物油有限责任公司是中国
19、粮食第一股湖南金健米业股份有限公司的下属骨干企业之一，总资产 17000 万元，注册资金 1 亿元，下辖湖南金健米业合口油脂化工厂、湖南金健米业常德植物油分公司、湖南金健米业股份有限公司株洲油脂开发部。目前，我们实用植物油的市场品牌众多，市场竞争激烈，金健植物油有自己的竞争优势，但还不是目前植物油市场的领导品牌。二、调查目的根据湖南地区市场食用植物油的价格的的变化趋势，以此为依据，为金健牌食用植物油的市场价格做决策提供依据。三、调查对象与区域湖南地区使用金健牌食用植物油的个人、家庭及组织机构。四、调查问卷的提纲与设计 开头+正文 +结束语（1）本卷设计如下：湖南金建植物油使用情况的问卷is r
20、esponsible for Organization training, and implementation, and check; 12, master workshops annual economic indicators of implementation, reporting to financial health on a regular basis; 13, is responsible for the daily oversight in the allocation and use of funds; 14, responsible for all Department
21、statistics, collecting, sorting, reporting of accounting reports; 15, the company responsible for the supervision of the Treasury, including the “third grade“ library, a library of materials, products for regular inventory handling, sampling, storage monitoring, the picking work, and provide the inv
22、entory report, and make the appropriate accounting treatment; 16, responsible for waste and recycling, transportation and settlement; 17, is responsible for all product sales accounting functions; 18, responsible for the companys raw materials, auxiliary materials, account management; 19, is respons
23、ible for the flow of control of all assets of the company, according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing, settlement and asset monthly report submitted to the asset management section of the Finance Department of the company o
24、rganized on a company-wide special inspection of asset management; 20, according to the companys business activities, monthly projects involved in the business activities of the company (including expenses, business management, cost control, cash flow, revenue, etc) financial analysis, provide a bas
25、is for decisions for the company, the business of the company responsible for monitoring, forecasting and risk analysis; 21, responsible for the settlement of transactions with the Bank; 22, is首先感谢你在百忙之中来参加我们的调查问卷，以下资料是有关金健植物食用油使用情况的问卷，请参考调查指示填写各个项目。您的基本情况：1、您的性别：男 女 2、您的年龄：A、25 岁以下 B、 26-35 C、 36-4
26、5 D、64-60 E、60 以上3、您的平常购买食用油吗？ 是 否5、您的一般如何选购食用油？A 颜色越浅越好 B 味道越香越好 C 透明度越高D、沉淀物越少越好6、请问您平时大多购买哪种食用油？（可多选） A、大豆油 B、茶油 C、调和油 D、橄榄油 E、花生油 F、其他 7、通常购买食用油的价格是多少？A 、40 元以下 B、40-50 C、 50-60 D、 60-80 E、80 元以上 8、通常购买虾类哪种包装的食用油？A 、1 到 2 升装油 B、2 到 4 升装油 C、5 升的包有 D、散装油 9、买食用油用时，最关注的是什么？is responsible for Organiz
27、ation training, and implementation, and check; 12, master workshops annual economic indicators of implementation, reporting to financial health on a regular basis; 13, is responsible for the daily oversight in the allocation and use of funds; 14, responsible for all Department statistics, collecting
28、, sorting, reporting of accounting reports; 15, the company responsible for the supervision of the Treasury, including the “third grade“ library, a library of materials, products for regular inventory handling, sampling, storage monitoring, the picking work, and provide the inventory report, and mak
29、e the appropriate accounting treatment; 16, responsible for waste and recycling, transportation and settlement; 17, is responsible for all product sales accounting functions; 18, responsible for the companys raw materials, auxiliary materials, account management; 19, is responsible for the flow of c
30、ontrol of all assets of the company, according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing, settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company-
31、wide special inspection of asset management; 20, according to the companys business activities, monthly projects involved in the business activities of the company (including expenses, business management, cost control, cash flow, revenue, etc) financial analysis, provide a basis for decisions for t
32、he company, the business of the company responsible for monitoring, forecasting and risk analysis; 21, responsible for the settlement of transactions with the Bank; 22, isA、价格，包装 B、品牌，知名度 C、营养，健康 D、是否非转基因 E、制作，工艺（压榨，浸出）F、 口味，功效，特性10、经常购买食用油的地点是？A、大型超市 B、品牌专卖店专柜 C、居住地附近的便民小超市 D、居住地附近的粮油店 E、其他11、购买食用油
33、的时候，您更青睐虾类那个品牌？A、金健 B、福临门 C、鲁花 D、金龙鱼 E、道道全 F、元宝 G 其他12、你知道金健这个品牌吗？A、知道并用它的产品 B 、听说过但没用过 C、不知道，完全没听说过13、如果你要买食用油您会选择金健吗？A、会的 B、需要考虑 C 、完全不会买14、您对金健目前的卫生安全质量的信任度？A、很信任 B、虽有问题，但绝大部分可放心购买 C、已经对我的生活造成了影响 D、很不放心15、您目前从事何种职业：is responsible for Organization training, and implementation, and check; 12, maste
34、r workshops annual economic indicators of implementation, reporting to financial health on a regular basis; 13, is responsible for the daily oversight in the allocation and use of funds; 14, responsible for all Department statistics, collecting, sorting, reporting of accounting reports; 15, the comp
35、any responsible for the supervision of the Treasury, including the “third grade“ library, a library of materials, products for regular inventory handling, sampling, storage monitoring, the picking work, and provide the inventory report, and make the appropriate accounting treatment; 16, responsible
36、for waste and recycling, transportation and settlement; 17, is responsible for all product sales accounting functions; 18, responsible for the companys raw materials, auxiliary materials, account management; 19, is responsible for the flow of control of all assets of the company, according to the ch
37、anges in accounting treatment of fixed assets and assets to the departments responsible for clearing, settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company-wide special inspection of asset management; 20, accordi
38、ng to the companys business activities, monthly projects involved in the business activities of the company (including expenses, business management, cost control, cash flow, revenue, etc) financial analysis, provide a basis for decisions for the company, the business of the company responsible for
39、monitoring, forecasting and risk analysis; 21, responsible for the settlement of transactions with the Bank; 22, is五、调查执行方法1、消费者抽样调查方法：(1)采取便利抽样法和配额抽样法: 便利抽样：是指在各个市级为中心从总单位中任意抽取样本的一种方法。比如在街头拦访； 配额抽样：是指在各个市级为从总体样本中，按经济收入水平为标志把总体样本分为若干类组，然后从每个组中采取任意抽样和判断抽样的方法来采取样本。2、二手资料分析的方法：（1）主要通过有关方面的报纸刊物、新闻报道、统计数
40、据和内部资料整理、文案研究等诸多方面下手。六、分析方法 （1）主要采取市场调研软件 SPSS 以及 Excel2007七、结束语（1）根据综合资料分析得出：1) 目前，随着湖南市场食用油市场的竞争判断出，食用油的市场基本瓜分完，市场基本饱和，导致is responsible for Organization training, and implementation, and check; 12, master workshops annual economic indicators of implementation, reporting to financial health on a re
41、gular basis; 13, is responsible for the daily oversight in the allocation and use of funds; 14, responsible for all Department statistics, collecting, sorting, reporting of accounting reports; 15, the company responsible for the supervision of the Treasury, including the “third grade“ library, a lib
42、rary of materials, products for regular inventory handling, sampling, storage monitoring, the picking work, and provide the inventory report, and make the appropriate accounting treatment; 16, responsible for waste and recycling, transportation and settlement; 17, is responsible for all product sale
43、s accounting functions; 18, responsible for the companys raw materials, auxiliary materials, account management; 19, is responsible for the flow of control of all assets of the company, according to the changes in accounting treatment of fixed assets and assets to the departments responsible for cle
44、aring, settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company-wide special inspection of asset management; 20, according to the companys business activities, monthly projects involved in the business activities of the company (including expenses, business management, cost control, cash flow, revenue, etc) financial analysis, provide a basis for decisions for the company, the business of the company responsible for monitoring
