1、BUSINESS WRITING商务英语写作* 1Chapter 4 Orders and Confirmation Letters 订单与确认函* 2Orders 订单n An order in trade is defined as “ a request by a customer for a company to supply goods or service”. It is the result of an offer or a counter-offer with a positive acceptance. An order letter is important and wid
2、ely used to complete a transaction. Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order. Date 3Questions？n What is an order？a request by a customer for a company to supply goods or s
3、ervicen Good-new or bad news？Good-newn How to get an order？offer and counter-offer 报盘 及 还盘 Date 4To be effectiven Correctn Clearn Concise n Completen Concise n Courteous Date 5How to write an effective order letter？ n Order letters usually follow the following steps in writing Open with reference to
4、 some previous contacts such as catalogue, or phone call, exhibition or trade fair, etc. This helps the reader find out the intention of the letter. Describe the orderMention payment and deliveryExpress courtesy Date 6Confirmation letters 确认函n When a company receives an order letter or order form, i
5、t often responds with a confirmation letter. Confirmation letter also uses direct order of writing. It must be clear and specific about what is being confirmed or what is being changed. Date 7The letter usually contains the following parts:Thanks for the order Favorable comment on the items required
6、 Assurance of your best attentionOther items which may be of interest to the buyer Hope for further orderDate 8When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer. The letter of this kind usually covers these contents: Thanks for t
7、he order Proper reasons to decline the order with regret Recommendation of other items as a replacement or presentation of counter-offer Hope to serve the buyer in future. Date 9Letter A Placing Order for TeaDear Mr. Keynold:From the samples sent us on July 6th, we have made selections and have the pleasure of handing you the following order, CIF Keelung:500 chests West Lake Longjing Tea U S$ 2,000 500 sacks Lijiang Languiren Tea US $ 2,200Sample AnalysisDate 10
