商务英语写作replies.ppt

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1、 外语教学与研究出版社 Chapter 4 Replies外语教学与研究出版社 Direct plan for writing a reply1. Express thanks for receiving the inquiry.2. Supply all the information concerning the matter, and refer both to enclosures and to samples, catalogues and other items being sent by separate post.3. Provide additional informatio

2、n, such as market quotation and marketability of the goods concerned, in order to attract the prospects.4. Finish the letter with hope by encouraging customers to place orders but not force them to.外语教学与研究出版社 Guidelines for replying to a routine request1. Begin with the answer or state that you are

3、complying with the request.2. Show thanks or sincere interest in the request and the person.3. Present the most important information in a positive way.4. Focus on the readers benefits associated with the information.5. Provide additional helpful information and tell the reader what actions you will

4、 take for him or her.6. End the letter with confidence and courtesy.外语教学与研究出版社 1). The Opening The first paragraph you should start with acknowledging the inquiry.Thanks for your inquiry of 谢谢贵方 We are pleased to learn from you letter of 很高兴从信中得知 Your inquiry dated 贵方 的询问外语教学与研究出版社 u Thank you for y

5、our letter of,in which you asked about /inquired about our range of plastic goods.u We thank you for your letter of, and are pleased to enclose a detailed quotation for you.u We are pleased to receive your letter of and are pleased to enclose a detailed quotation for you.u It is a pleasure to receiv

6、e your letter of, and we are enclosingu We thank you for your interest in our range of lightweight luggage.外语教学与研究出版社 2). The body The body aims to answer the inquiry as clearly as possible. You should also anticipate what reader needs to know in the future.Here areon 现寄上我方有关 的Enclosed please find o

7、ur 随信附上 外语教学与研究出版社 Responding to inquiriesu Enclosed is our catalogue, describing the product, the catalogue provides you with complete information onu We are pleased to enclose / fax you our latest price list for the goods / catalogue you inquire about.u We are pleased to inform you that our quotat

8、ion is u We can quote / submit the price / you the best price.u We can allow you a special discount of 2% for / on orders exceedingin value (on repeat orders, on prices quoted)u If your order is valued at, we would allow you a special discount of 外语教学与研究出版社 3).The ClosingExpress the hope that the in

9、formation provided will be useful.I hope that the information will prove useful to you.Please do not hesitate to contact me again if I can be of further help.We look forward to receiving your order in the near future.外语教学与研究出版社 uPlease contact me if you need any further information.uI hope this info

10、rmation will help you.u Your early reply will be appreciated.u Your prompt attention to the above will be appreciated.u Any orders you place with us will have our prompt attention.u We are looking forward to your trial order.外语教学与研究出版社 4) Declining an request uAn Expression of thanks for the requestuReason for inability to accept the requestuA wish of other bushiness opportunities in future

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