Chapter 1:Introduction to Consumer Behavior and Marketing StrategyMultiple Choice Questions1.Online Business-to-Consumer (B2C) marketing is MOST similar to traditional marketing in the way that:A)it allows products to be offered all through the year.B)it is cost efficient.C)it provides a means for developing a one-on-one relationship with the consumer.D)it requires marketers to understand consumers and deliver products and services that consumers need.E)it helps est
