4psProduct Price Place PromotionAdditional 3psPeople Processes Physical evidenceChinese Techniques/Inventionsn The compass: two millennia ago; the first application in the West was in 13th centuryn Gunpowder: around 250 ADn A seismograph: built in 132 ADn Silk: about 1200 BCn Paper: made from linen scraps in 200 BCn Porcelain: around 960-1279 n Printing: block printing in 1040; movable in 1314; Gutenbergs bible was printed in 1464Marketing DefinedMarketing
