(1). Long bus rides are like television shows. They have a beginning, a middle , and an end-with commercials thrown in every three or four minutes. The commercials are unavoidable. They happen whether you want them or not. Every couple of minutes a billboard glides by outside the bus window. “ Buy Super Clean Toothpaste.” “ Drink Beer.” “ Fill up with Pacific Gas .” Only if you sleep, which is equal to turning the television set off ,are you spared the unending cry of “ You Need It! Buy It