市场营销专业英语复习I 题型一、专业短语中英互译题（每题1分,共20分）二、单项选择题（每题1分,共30分）三、判断题（每题2分,共10分）四、句子中英互译题（每题3分,共15分）五、简答题（每题5分,共25分）II 复习Chapter1 Marketing Management 营销管理1、Marketing Management Philosophies 营销管理基本原理 2、Five alternative concepts:the production concept生产观念 It holds the philosophy that consumers will favor those products that are widely available and low in cost. the product concept产品观念 consumers will favor products that offer the most quality, performance, and innovative
