CREATIVE BRIEF 创意简报Client（客户）:Brand（品牌）:Date（日期）: Brand Definition（品牌定义）:Marketing Problem Definition (行销问题)Role And Aim Of Advertising (广告的角色和意图)Competition scope(竞争范畴)Target Segment and its current situation (目标对象及其现状)Impact of advertising you want ( 期望广告对消费者有何影响 )Adverting information and brand proposition（广告信息或品牌主张）Critical Support (重要支持)Necessary information (必要事项)Advertising Tone（广告格调）Background Information Concerned (相关背景
