ReviewoftheTopicalAnalgesicsintheUS美国外用止痛药市场2007.5.24CarlJaramillo卡尔MarketOverview MarketOverview 一般情况 Major“Non-NaturalProduct”OTCBrands 主要OTC 品牌 DirectNaturalProductCompetitors: 主要天然产品竞争对手 TigerBalmCase:EarlyDisappointment,LaterSuccess 虎牌早期不满意后来较成功的案例 CapsasinBrandsCase:EarlySuccess,LaterDisappointment 开普莎早期成功，后期不满意 O24Case:FailureO24 的失败案例 ALCiSCase Conclusion 结论MarketOverview MarketOverview MajorNon-NaturalProductOTCBrands DirectNaturalProductCompetitors:TigerBalmCase:EarlyDisappointment,Lat
