1、國立政治大學 商學院 104-1 Syllabus1企業政策Business Policy (外籍生 104)Instructor: Tzu-Ju Ann PengTime and Room: Thursday 234 E-mail: t.a.pengnccu.edu.tw (ext 81228)Office Hours: Wednesday 8:0012:00am (by appointment)Note: This course is a required course. Only open for the students of Business Administration Depar
2、tment of NCCU.Course Objectives1. To synthesize the knowledge gained in previous courses and to integrate the functional courses and make business decisions that view the company as a whole.2. To analyze business situations from the point of view of the practicing general manager.3. To develop an un
3、derstanding of fundamental concepts in strategic management.4. To enhance the ability to compare and contrast between theories.5. To obtain familiarity with tools of industry and strategy analysis.6. To develop the capability of applying the theories and techniques on strategic management to the rea
4、l business world.Course Outline1. The fundamental concept of strategy and strategic management.2. Theoretical review: Historical Evolution in Strategic Management 3. Strategic planning and formulation process.4. Business strategy (competitive strategy/ competitive positioning and strategy)5. Resourc
5、e, competence, and competitive advantages.6. Environmental and industry analysis.7. Corporate strategy8. Growth strategy9. Strategic alliances and cooperation strategy.10. Competitive dynamics and coopetition strategy11. Strategy and Structure國立政治大學 商學院 104-1 Syllabus2-The fundamental concept of str
6、ategy and strategic management Week 1-Historical Evolution in Strategic Management Week 23Strategic Planning and formulation processWeek 4Competition strategy-Corporate strategy-Business strategy-Functional strategyCooperation strategyWeek 11Business strategy Week 56-Competitive positioning-Internal
7、 fit and external fitCorporate strategy Week 7-策略矩陣分析 Week 810Strategy and Structure Week 15Competitive dynamics & Coopetition strategy Week 1214國立政治大學 商學院 104-1 Syllabus3Course Evaluation- Attendance: 30%- Group Presentation of Textbook: 20% - Case discussion quality/ Company visit: 30% - Final pro
8、ject 20%Teaching MaterialsTextbook：1. 司徒達賢(2005) ， 策略管理新論 ，台北：智勝文化出版社。Case：To protect the copyright, students should order the copies of cases from PERDO. Students should not copy and circulate the cases.1. 彭朱如、陳柏元、陳賢民、于卓民，DAPHNE 達芙妮：2012 中國女式皮鞋第一品牌，政大商管個案中心(CBCC)。2. 彭朱如、陳柏元，統一超商的成長策略，政大商管個案中心(CBCC)
9、。3. 彭朱如、羅芳怡，盟鑫公司：地工材料在台灣公共工程市場之經營策略，政大商管個案中心(CBCC) 。4. Harvard case: Leveraged growth: Expanding sales without sacrificing profits (HBR R0210E)國立政治大學 商學院 104-1 Syllabus4Course OutlineWeek Date Content and textbook Case Note1 9/17 Course IntroductionThe fundamental concept of strategy and strategic m
10、anagement- What is strategy?Grouping in 4 groups2 9/24 Theoretical review:Historical Evolution in Strategic Management I3 10/1 Theoretical review:Historical Evolution in Strategic Management II4 10/8 Strategic Planning and formulation process*策略管理新論-簡介+Ch1*策略管理新論-Ch2Group presentation15 10/15 Busine
11、ss strategy (Competitive strategy)*策略管理新論-Ch5Group presentation26 10/22 Case 1: 達芙妮7 10/29 Corporate strategy and growth strategy*策略管理新論-Ch4Case 2: 統一超商的成長策略Group presentation38 11/5 策略矩陣分析*策略管理新論-Ch8, Ch9Group presentation4,59 11/12 Preparation for company visit Case 3: 盟鑫10 11/19 Company visit11 1
12、1/26 Strategic alliances and cooperation strategy*策略管理新論-Ch3Case 4: Leveraged growth: Expanding sales without sacrificing profits (HBR R0210E)Group presentation612 12/3 Competitive dynamics and Coopetition strategy13 12/10 Review and preparation for case analysis Case analysis: Giant & Merida in Eur
13、opean market14 12/17 Cooperation-based competition Giant & Merida in European marketCase analysis in group15 12/24 Strategy and Structure-策略管理新論 Ch6, Ch7Group presentation7,816 12/31 Preparation for final project17 1/7 Final project- Group 1 & 2 Group project18 1/14 Final project- Group 3 & 4 Group
14、project國立政治大學 商學院 104-1 Syllabus5Note for case discussion:Students MUST review the case and have group case discussion before the class.Group presentation of textbook：1. Each group should present the assigned chapter of textbook on the date in the course outline. Each presentation takes 3040 minutes
15、. On the date of presentation, each group should prepare a hard copy of the presentation and also email the electronic file to: t.a.pengnccu.edu.tw Course requirements1. Attendance is compulsory. Students are expected to attend each session of this course, arriving on time. 2. You will be failed to
16、get the credit if you are ABSENT for MORE THAN THREE TIMES.3. The use of laptop and smartphone is not allowed during the class unless the instructor asks for. You will be regarded as “ABSENCE” if you use laptop and smartphone during the class.4. Switch voice-off for your cellular phones.5. Students
17、will have read the reading materials prior to the appropriate class in which it will be related or discussed.6. Students are expected to perform aggressive participation in each class discussion by arising interesting questions, articulating positive critique, and giving feedback. In some occasions, the instructor will make cold calls to ensure students efforts on the course.7. Students are expected to perform collaborative participation in the group assignment.
