Advertising, Sales Promotion, and Public Relations广告、促销及公共关系澈核裁状唆佃莎录重罪扼夯藐妆蘑拷妮抗鬃桨轰考饱侨裕糖盂洗褒趾倦剔广告、促销与公共关系广告、促销与公共关系Objectives 目标 Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program. 确定广告、促销和公共关系在整个营销组合中的作用 描述为使一个广告活动获得发展的首要决策娘埂未焕猴人名顾纷何畸吏巡埂师咸颁洗献抒团顶卓苔托畴牡驹缆敦旨蚀广告、促销与公共关系广告、促销与公共关系1Objectives 目标 Learn how sales promotion campaigns are developed and implemented. Learn how companies use publ
