I n t e r n a t i o n a l M a r k e t i n g I n t e r n a t i o n a l M a r k e t i n gCultural Dynamics in Assessing Global MarketsChapter 41 4 t h E d i t i o nP h i l i p R. C a t e o r aM a r y C. G i l l yJ o h n L . G r a h a mMcGraw-Hill/IrwinInternational Marketing 14/e Copyright 2009 by The McGraw-Hill Companies, Inc. All rights reserved.谗记追龚舆呢唯迁影弹蛰阎披锰吝嗅聊聘吝跃游哆挛迢曼丙扳猩虫窑祥实国际营销英文课件Chap004国际营销英文课件Chap004What Should You Learn? The importance of culture to an international marketer The origin