MORE THAN PPT ContentsPART ONE PART TWO PART THREE PART FOURSo designers like to make that ple ity simple. Through pattern recognition.So designers like to make that ple ity simple. Through pattern recognition.So designers like to make that ple ity simple. Through pattern recognition.So designers like to make that ple ity simple. Through pattern recognition.1PART ONE The word design needs a redesign. Designers need to be thinking not about the medium that theyre serving but more about the proce