Leadership in Enterprise for Asian Development亚洲发展中的企业领导Leonard D. Van DrunenJune 2008Strategic Management战略管理.1What Is Strategic Management?什么是战略管理The process companies use to: 企业用于达到目标的过程Form a vision view of how the current firm will look in the future形成愿景当前企业如何展望未来 Analyze their external environment and their internal environment分析企业的内外部环境 Select one or more strategies to create value for their stakeholde rs选择一种或多种战略为股东创造价值.2Strategic Management Process战略管理过程Vision 愿景Leadership 领导Environment
