ValuationChapter 2:Approaches of ValuationOverview1. Market approaches2. Cost approaches3. Income approaches4. How to choose the valuation approaches?A story of purchasing a cow 卖剑买牛汉书李可染国画归牧李可染国画浅塘渡牛图Approached for intangible assetsMarket approachesMarket approachesu所谓市场法,是指利用市场上同样或类似资产的近期交易价格,经过直接比较或类比分析以估测资产价值的各种评估技术方法的总称。uAlso known as uMarket prices comparableuSales comparableuCurrent market pricesPrinciple of Market approaches Principle of substitution Equal utility=equal priceMarket appro