INTERNATIONAL MARKETINGTextbookInternational Marketing(16th edition)Philip R.Cateora,Mary C.Gilly,John L.Graham(Vi)New and expanded topics in the 16th editionBibliography(ix)Reordering the Structure of the TextPart One overview (Chapter 1)Part Two The Environment of Global Markets The cultural environment(3,4,5,19)The political environment(6)The international legal environment(7)The economic environment(9,10,11)Part Three Research of the international marketing(Chapter 8)Part Four STP(Chapter12
