MANAGING STRATEGY9-19LEARNING OBJECTIVES1.Define strategic management and explain why its important.2.Explain what managers do during the six steps of the strategic management process.Know how to identify your own personal strengths and weaknesses and deal with them.Develop your skill at strategic planning.3.Describe the three types of corporate strategies.4.Describe competitive advantage and the competitive strategies organizations use to get it.5.Discuss current strategic management issues.9-2
