12Setting Product Strategy 1 1Chapter QuestionsWhatarethecharacteristicsofproductsandhowdomarketersclassifyproducts?Howcancompaniesdifferentiateproducts?Whyisproductdesignimportantandwhatfactorsaffectagooddesign?Copyright2011PearsonEducation,Inc.PublishingasPrenticeHall12-2Chapter QuestionsHowcanacompanybuildandmanageitsproductmixandproductlines?Howcancompaniescombineproductstocreatestrongco-brandsoringredientbrands?Howcancompaniesusepackaging,labeling,warranties,andguaranteesasmarketingtools?Co
