社会研究方法双语教学课件Chapter 1 introduction lWhatissocialresearch?WayofknowingsocialrealitybydirectexperiencelDefinitionlThedifferencesbetween“socialresearch”and“社会调查研究“Functions or purposesof social researchlDescription(描述)Amajorpurposeofmanysocialscientificstudiesistodescribesituationsandevents.Theresearcherobservesandthendescribeswhatwasobserved.Sincescientificobservationsiscarefulanddeliberate,however,scientificdescriptionsaretypicallymoreaccurateandprecisethancasualdescriptions.(P73)Examplesl北京汽车市场调
