ClusteringOverviewvPartitioning MethodsK-MeansSequentialLeaderModelBasedMethodsDensityBasedMethodsvHierarchical Methods2What is cluster analysis?vFinding groups of objectsObjectssimilartoeachotherareinthesamegroup.Objectsaredifferentfromthoseinothergroups.vUnsupervised LearningNolabelsDatadriven3ClustersInter-ClusterIntra-Cluster4Clusters5Applications of ClusteringvMarketingFindinggroupsofcustomerswithsimilarbehaviours.vBiologyFindinggroupsofanimalsorplantswithsimilarfeatures.vBioinformaticsClus