1、1课程：大学体验英语综合教程3（第三版）教师：王晓芳Unit 3 Famous Brand NamesListen and Talk I. Teaching Objectives1. To train the students ability to listen through listening practice. 2. To cultivate the students ability to talk about famous brand names.3. To let students learn something about making advertisements and the
2、ir business success. II. Time Allotment 1st period：Lead-in(25min)2nd period：Discussion(25min)3rd period：Dialogue samples(30min)4th period：Communicative tasks(20min)III. Teaching Content1. Lead-in: Listen to the passage at least 3times and try to rearrange the paragraphs which are not in the correct
3、order.2. Discussion: Several pictures are presented to encourage students to make advertisements as if they were ad designers.3. Dialogue samples: Two dialogues Dialogue 1 The Pros and Cons of Famous BrandsDialogue 2 Why Piracy Exists4. Communicative tasks: Two situations are designed to help studen
4、ts practice oral English.Task 1 Talking about Favorite DrinksTask 2 Discussing Computer Software PiracyIV. Teaching Procedures1. Lead-inStep1:Teach students the words in P 210.Step2: Ask the students to listen to the passage at least 3 times and try to rearrange the paragraphs which are not in the c
5、orrect order.1. risk n. 危险 take risk 冒险2. marketing n. 市场营销3. entrepreneur n. 企业家4. penny wise and pound foolish 小时聪明，大事糊涂22. DiscussionStep 1. Show students with several pictures of world famous brands which are familiar to students and tell their successful stories.Step 2. Ask students to form par
6、tners or groups to design advertisements with the help of the pictures.1) sell a house to a snail 2) sell a refrigerator to an Inuit3) sell a swimming suit to a fishFor reference: Inuit /nut/ are a group of culturally similar indigenous peoples inhabiting the Arctic regions of Greenland, Canada, and
7、 Alaska. Inuit is a plural noun; the singular is Inuk. The word Inuit means “the people“ in the Inuit language of Inuktitut. 3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 1 1. designer n. 设计师2. insecure adj. 无把握的，不肯定的3. catwalk n. 时装秀台 4. beyond ones means 超出某人的支付能力5. sturdy n. 结实
8、的6. underwear n. 内衣(2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 21. piracy n. 盗版行为2. author v. 创作出版3. undercut v. 廉价出售4. elite n. 精英(2) Ask students to repeat the dialogue line by line with one speaking after the
9、other.4. Communicative tasksAsk students to create a dialogue with their partner according to the given situation, using the expressions and sentence patterns for making the interviews in the table.Situation 1Two students are talking about their favorite drinks, each trying to argue for his / her ow
10、n preferred brand and against the others choice.For referenceA: Hmmm, Im thirsty. Shall we go and get a drink?B: Yeah, that sounds like a good idea. I could do with a nice cup of tea.A: Tea! Yuck! Coke for me.B: Coke? Do you really like it? I always think it tastes so artificial . and its so sweet.3
11、A: And you like the taste of tea?B: Well, at least tea doesnt rot my teeth.A: That depends on how much sugar you put in.B: I dont put sugar in my tea. I drink it cos its natural, and it tastes good. Besides, cokes much more expensive.A: Some things are worth spending money on.B: Maybe, but cokes bey
12、ond my means. And my theory is that teas healthy, its good for you.A: Well, that depends on what kind of tea you drink. You know some teas have loads of caffeine in them . more than coke even.B: Huh, okay. I can see Im not going to win this one. And all this talking is making me thirsty. Lets go and
13、 get that drink. You can have your coke if you want to. Ill stick to my tea.Situation 2Two friends are discussing computer software piracy.For referenceA: Hey, I got a great new program for my computer yesterday. Its a brilliant game. You should come over and play. B: Another program? I dont know ho
14、w you can afford them all.A: Well you know . its a pirate copy.B: Dont you feel bad supporting the pirates?A: I cant afford the real thing! B: But its illegal .A: Illegal to want to save money? Its as good as the real thing but costs a quarter of the price. B: Maybe, but you see the problem is that
15、with pirates the people who really do all the work end up losing out.A: Look, Im just an average consumer. Ive got to think about whats good for me.B: But in the long run its not good for you. This pirate thing is getting out of control. You see, the more money the manufacturers lose through being p
16、irated, the higher the price of the real thing will become. In the end only an elite few can afford the genuine articles.A: I see what you mean. But if they made the programs cheaper they could reduce the illegal copying.B: But they wouldnt make any profit!A: In the short term perhaps but in the longer term they probably would. Honestly, Id prefer to buy the originals but I just cant. Now do you want to come and play or not?V. AssignmentAsk students to work in pairs to discuss how to make advertisements, and preview the passage A.
