Lecture Week 6:ProductsDr.Angela RushtonDr.Angela RushtonDr.Angela RushtonLearning objectivesLearning objectivesTo explore the impact of culture on productsTo appreciate the fundamental dilemma:Standardisation or adaptationTo understand the types of product attributes to be consideredTo think through the application to positioning and segmentationDr.Angela RushtonGlobal Marketing StrategiesGlobal Marketing StrategiesGlobalisedstandardisationLocalisedadaptationDr.Angela RushtonAnalysis Analysis o
