Copyright 2008 Prentice Hall PublishingDesigning a Competitive Business Model and Building a Solid Strategic Plan1Chapter 3:Strategic PlanCopyright 2008 Prentice Hall PublishingA Major Shift.From financial capital to intellectual capital.n nHumann nStructuraln nCustomer2Chapter 3:Strategic PlanCopyright 2008 Prentice Hall PublishingStrategic Managementn nIs crucial to building a successful business.n nInvolves developing a game plan to guide a company as it strives to accomplish its mission,goal
