2018浅谈电商运营模型及会员体系Business operation model and membership systemCONTENTS电商运营模型及架构/E-commerce operation model and architecture0103会员体系的作用和目标/The role and objectives of the membership system02会员体系价值/Membership system value04 会员体系分析比较/Analysis and comparison of the membership system1电商运营业务模型及架构E-commerce operation model and architectureInputO2O线上线下结合服务模型线下加盟连锁实体线上商城电商平台整合会员系统线下实体平面宣传传播分享粉丝口碑在线便捷购物/活动送达循环购物、评价分享线上线下 整合宣传线上线下 整合交易就近提货/配送订单处理线上线下会员整合经营,实现线下线上生意整合立体营销体系商品与线下消费体验售后服务与保障电商平台系统框架分销网络管理加盟、分