2注:苹果FY24Q3=CY24Q2(24M4-24M6)来源:苹果官网,Bloomberg,中泰证券研究所图图表:苹果表:苹果FY24Q3业绩业绩概概览览及及FY24Q4指引指引FY24Q3实际实际yoyqoq市市场预场预期期较较市市场预场预期期营营收(收(亿亿美元)美元)857.84.9%-5.5%844.61.6%1)按)按业业务务分分类类iPhone393.0-0.9%-14.5%389.50.9%Mac70.12.5%-5.9%69.80.5%iPad71.623.7%28.8%66.38.0%可穿戴及其他81.0-2.3%2.3%77.93.9%服务242.114.1%1.4%239.61.1%2)按地)按地区分区分类类美洲376.86.5%1.1%365.73.0%欧洲218.88.3%-9.3%206.75.9%大中华区147.3-6.5%-10.0%152.6-3.5%日本51.05.7%-18.6%51.7-1.5%其他亚太地区63.913.5%-5.0%60.55.5%毛利率毛利率(%)46.3%+1.7pct-0.3pct46.1%+0.2pct产品35.3%-