1、1本科毕业论文外文翻译外文文献译文标题零售业创建品牌资料来源麦肯锡季刊作者汉德森，米汉斯本文论述了在零售行业,创建品牌表明对公司的制造、生产以及向主营其他公司的品牌的零售商店营销自己的品牌都很重要。本文论述了成功的零售商经营OLDNAVY这个品牌的例子及强势品牌在零售业务上的重要性。本文主要阐述了零售商店怎样才能建立一个强有力的品牌，用ABERCROMBIETHEJOBISTOLOOKGOODWEARINGTHECOMPANYSBRANDANDTOHAVEFUNINSIDETHESTOREINSOMESENSE,THEMERCHANDISEISSUPPOSEDTOSELLITSELFACONS
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