1、WELCOME Course Coordinator: Dr Jane CraigChina Instructor: Dr Wayne GrahamLEARNING FOCUSApplying theory to real world organizations and management situations to improve performance LEARNING PHILOSOPHYThe aims of these workshops are:to develop friendships with each other for your networksto learn fro
2、m each others experiencesto build skills in applying concepts to global strategy choices made by firmsto model the skills evaluated in assessment tasksto provide opportunities to ask questions and receive formative feedbackINTRODUCTIONS My name is:Please introduce yourself to the whole group.The com
3、pany I work with is:My position within the company is:How a firm first embarks on expanding internationally, either to access inputs for its value creation activities or to seek access to additional markets for its products and services.Section 1 What a firm needs to manage once it has already under
4、taken extensive international expansion and is operating in multiple countries with multiple products and/or services.Section 2Opportunities and threats associated with a specific set of markets emerging economies. Explores how firms need to and can find ways to draw on resources and capabilities th
5、at are not already available to them. Section 3Growing and internationalising a businessComplex international diversificationEmerging markets/ Emerging giants MGT 704 GLOBAL BUSINESS MANAGEMENT COURSE STRUCTURE1. Growing and internationalising a business 2. Complex international diversification3. Em
6、erging markets/ Emerging giants Teaching Week:1. Drivers of globalisation2. International strategy concepts3. Internationalising the entrepreneurial firm4. Entering foreign markets5. Offshoring/BPOTeaching Week:6. Structures for complexity7. Managing global competitive dynamics8. Local firm response
7、s to MNCsTeaching Week: 9. Borrowing and leveraging resources10.National competitive advantage 11.Emerging giants from fast-growing emerging economies 12.ReviewMGT 704 GLOBAL BUSINESS MANAGEMENT WEEKLY STRUCTURECOURSE STRUCTURE SECTION 1Drivers of globalisationInternational strategy conceptsInternat
8、ionalising the entrepreneurial firmEntering foreign marketsOffshoring/BPO 1 Growing and internationalising a business Structures for complexityManaging global competitive dynamics Local firm responses to MNCs2 Complex international diversificationBorrowing and leveraging resourcesNational competitiv
9、e advantage Emerging giants from fast-growing emerging economies Review3 Emerging markets/ Emerging giants OUR MEANING FOR GLOBAL STRATEGYThe firm (organization, company, business, enterprise)strategic choices and decisionsthat involve going beyond operating within a national borderGLOBAL STRATEGY M
10、ATTERS FOR MANAGERSIncreasing pressures for globalisationDebate over the extentExtent has implications for strategy choices All firms are potentially affectedyou may see opportunities in foreign marketsyour competitors may enter foreign marketsforeign firms may enter your domestic market GLOBALISATI
11、ON AFFECTS FIRM CHOICES The two most extreme choices (globalisation or localisation) are rarely, if ever, feasible100 markets -100 versionsEvery market isolated localisationAll markets integrated total globalisation100 markets -1 versioncliparts.coBottles clip art - vector clip art online, royalty free & public . Plastic drink bottle - Free Clip Art - DK Books
