1、Digital and traditional business strategies of Higher Education PressAs a leader of Chinas education press and one of those first involved in online education in China, the Higher Education Press (HEP) has witnessed, participated in and practiced the development of Chinas online education. Every ste
2、p taken in its online education layout has been synchronous with the development of domestic educational informatization. For example, firstly it made a large number of computers assisted instructional software which received good response in China, and then cooperated with the Ministry ofEducation
3、in carrying out the New Century Network-Education Cumcula and National Excellent Open Courseware. In recent years, new opportunities have been brought out for the development of online-education in China, transforming from digital resource construction to open education. In the process, the govemmen
4、t has properly relaxed the limit of massive funds to enter market. A large number of entrepreneurship programs of intemet companies have provided new technological support for online education. Thus, the traditional educational publishing market transformation is facing a crossroad. Confronted with
5、such industry situation, HEP expands its in vocational education, adult education and teachers education while retaining its original advantage programs of higher education. But the transformation period that requires much investment always goes with pains and difficulties. Taking the advantage of o
6、nline education, it sells teaching material products in new forms and cumculum, and also provides the centralized educational solution. Teaching material focuses on new form of products with paper teaching material as core and combining digital resources. It has given full play of the characteristic
7、s such as complete system of paper teaching material, diversity and service personalized through the integrated design of paper teaching material products and digital resource; establish the organic connection between paper material products and digital resource and form a mutual matched and support
8、ed knowledge system to develop a capacity of teaching materials serving curriculum under the circumstance of information technology and support schools to carry out online education throgh network technique, novellayout design and content arrangement like two-dimension code. Taking the advantages of
9、 online curriculum, HEP has achieved a great success in training teachers and Massive Open Online Courses (MOOC) in Chinese university: it has developed over 500 0nline cumculums and trained more than 0.3 million teachers. “Lcourse“ is a resource sharing platform for higher education curriculum ofHE
10、P which showcases “video open course of Chinese undergraduates“ and “resources sharing class“, operating, renewing, maintaining and managing curriculum resource. It has the functions of resource browsing, searching, recombination, evaluate, import and export curriculum packages, release, interactive
11、 participation and combination of teaching and learning. In addition to the stereoscopic layout for HEP online education, its traditional publishing supplies more than 10 thousand kinds of books and 3 thousand of which are new books, which shows the content advantage of all subjects. In 2010, Experi
12、encing Chinese for Primary and Secondary Schools Program formally was included into the Ministry Of Education Of Thailand Recommended Textbooks List, which is a historical breakthrough as well as a pioneering work and milestone of bringing Chinese culture and promoting Chinese language to the worldw
13、ide, marking the first large scale entrance into foreign mainstream education system of TEFL textbooks written by Chinese writers. By now, Experiencing Chinese for Primary and Secondary Schools Program has been sold more than 2 million volumes, and l,288 primary and secondary schools are using this
14、textbook in Thailand. After the Experiencing Chinese for primary and secondary schools program was settled in Thailand and listed into Ministry Of Education Of Thailand Recommended Textbooks List by the Ministry Of Education Of Thailand and became part of Thailands national education system, HEP fur
15、ther deepened its cooperation with Thailands education sectors and publishing houses. And the Chinese teaching resources for vocational education in Thailand developed by both parties will become the core resource of Chinese teaching in the vocational education in Thailand. Recently, HEP signed Agre
16、ement on Chinese Teaching Resources for Vocational Education in Thailand Cooperation Publication with Thailands BOWT Press, cooperated with Thailands Education Department and established the first “teaching demonstration centers for experiencing Chinese“ global wide in Phuket Girls Secondary School,
17、 the popular secondary school with 100 years history. During the 66th Frankfurt Book Fair in 2014, HEP actively expanded the international markets, meeting with publishers, distributors and copyright representatives from over 10 countries and districts like the United States, UK, Germany, Poland, Eg
18、ypt, Singapore and India, signed 50 agreement of copyright export and co-publishing, and reached more than 20 copyright import agreements and intentions. As for copyright import, it entered into collaboration with more than 10 publishing companies such as Springer, Taylor as for copyright export, wi
19、th traditional publication publisher like IEEE from the USA, Alpha from Britain, Oliver Evers from Germany, WSP from Singapore, SIPLIND from India and AK Entertainment from Korea, and some fresh and old customers of Electronic Publications Sales Platform such as CCC from the USA, Snapplify from Sout
20、h Africa, Young Digital Planet from Poland. The advantaged exports are technological textbooks and monograph in English, books in Arabic, and books of Chinese for foreigners in other languages which attracted the cooperation intention from foreign paper and electronic edition sales platform. As the
21、development of the important publish program of HEP, global change and earth system science series of book has been listed in the national key book publishing plan of “the 12th Five-Year Plan“, and has been published more than 20 kinds by now, among which many English edition are co-published with p
22、ublishers like Springer and DeGruyter, and sold in global market. The president of HEP said, HEP is actively exploring and practicing a suit of new model about intemational cooperation, local customization, innovative ideas and technology amalgamation around the world and contributing to carrying ou
23、t the “going global“ of intemational Chinese publicity and Chinese publication. The Higher Education Press, founded in May 1954, is a comprehensive press focusing on education publications for higher education, vocational education, adult different kinds of intemational products in 24 languages are
24、sold in more than 60 countries and regions. Book recommendationsof Higher Education Press in 2014 Intensive Reading of Cliinese Cultural Histow Feng Tianyu, etc.| January 2014| ISBN: 9787040389364 | ￥68.00 This book compiles the scholar expositions on cultural history written during the period from
25、Late Oing Dynasty and early Republic of China to modern times,including more than 30 papers or classics (excerpts) in which the research process of Chinese cultural history showed and refined comments on them in an opening perspective and critical mind from theories and methods of Chinese cultural h
26、istory, research on faces of Chinese cultural history, research on traditiona L beliefs and the idolatry of Chinese, research on Chinese academic history, culture controversy in China in 20th century,claims of Chinese culture trend and the history of Sino-foreign cultural exchanges. Intensive Readin
27、g of Cliinese Social History Chang Jianhual January 2014| ISBN: 9787040384246 | ￥78.00 According to the standard of people, culture, event and time,the book selects more than 20 papers or classics (excerpts) in which the research process of Chinese cultural history showed and refined comments on the
28、m in an opening perspective and critical mind. Intensive Reading oICliinese Intellectual History Fang Guanghua & Lan Liangbin|January 2014|ISBN: 9787040374896 |￥68.00 This book selects 30 papers or excerpts of classics in chronologica L order which can reflect the research evolution of Chinese intel
29、lectua L history.They a re en Lig htening to the research method of Chinese intellectual history and significant in exploring the research significance and methods on Confucianism study,Taoism and Taoist thought, Buddhist thought, philosophy history,the study on political thought,thoughts on ethics
30、and Chinese intellectual history. Marx and Aesthetics in the 20th Century Wang Zhenglong I October 2014|ISBN: 9787040407167|￥72.00 This book illustrates and discusses Marxs views in the 20th century aesthetic,including materialization concepts and criticaltheory, Marxs aesthetic and perceptive Liber
31、ation of aesthetics in the 20th century,ecological dimension of Marxs conception of nature, contemporary critique of idea Logy, Ma rxs art production theory, Marx and Freuds aesthetic in comparison and combination,conversation between Marxism and formalism, Marxism and Linguistics and semiotics. A R
32、eview of Global Change Research：Earth System Models the 4th volume:Overview,Forcing Fields and Design Zhang Minghua and Gong Peng|September201411SBN: 9787040404449 |￥69.00 This book introduces the frontier of international earth system model with three typical modes,including the design frame used a
33、nd parameterization processes of atmosphere, ocea n, La nds, sea-ice and glacier,and the simulations on the merit and demerit of global climate simulation in 20th century and climatic variation in the 21st century,through two force fields that the present and future g Lobal change of globa L climate
34、 mode simulation including discharge flux of greenhouse gases in the atmosphere and aerosol in earth surface and the changes of Land utilization and Land cover.lt introduces computer software top-level design of earth system model and the outlook of these models on numerica L solution of partia L differential equations of fluid dynamics on the sphere.
