公共关系学课程试卷及答案.doc

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1、position-related consumption of civil servants has been swept by finance, consumer, regardless of cost, extravagance and waste in the civil service position-related consumption, abuse, corruption and embezzlement, corruption is important. Then, under the conditions of market economy, how to reform t

2、he existing civil duty consumption management, explores a source to prevent and curb the post consumption corruption way, is currently a major issue faced by honest work. Recently, I conducted research on this issue, this problem on some humble opinions. First, the existing public servants duty cons

3、umption the main problems seen from the investigation and reasons, in recent years, public servants duty consumption caused by the abuses and not a person of integrity, is one of the major problems in the party in Government, its operation order have a negative effect on the party and Government org

4、ans, seriously damaging the image of the party and the Government, undermining the relationship between party and the masses, effect, opening up and economic construction. From I County in recent years of governance situation see, positions consumption in the produced of “two not“ phenomenon renderi

5、ng four a features: a is positions consumption system lost has due of binding, right is greater than rules, and right is greater than method of phenomenon more highlight; II is in positions consumption in the Camera Obscura operation, using terms, will positions consumption into has personal consump

6、tion, will corporate points to into personal points to, makes positions consumption in some aspects has into positions enjoy and self-dealing of means; three is to positions consumption for name, fraud, false impersonator, Trend of negative corruption phenomena such as corruption and misappropriatio

7、n; four palaces, follow the fashion, rivalries, wasteful, and post consumption became a symbol of showing off their individual capacities. Caused by public servants duty consumption of many “two“ phenomenon in which people reflect the biggest problems are: (a) the official car problems. Mainly in th

8、ree aspects: one is the larger buses cost expenditure. According to statistics, until November 2003, XX County township Department bus 159 cars, which department owns the bus 145 vehicles, and showed an increasing trend. Financial expenses cost per bus per year to 35,000 yuan, and in fact every cost

9、 up to 50,000 yuan. Some units also hiring temporary drivers and expenditure on wages and subsidies. Necessary to “keep a car“, but also “dependants“, leading to larger expenses. Second, gongchesiyong breed unhealthy tendencies. Some people believe that now some bus drivers use one-third, one-third

10、leading private one-third used for official purposes. Some public servants, especially leading officials motoring, cars for private purposes, violating the self-discipline regulations, and even lead to traffic accidents. According to statistics from related departments, since 2004, the correct inves

11、tigation in our County serves nearly 30 cars for private purposes, only the first half of this year, cars for private purposes orleaders driving a vehicle accident caused by road accidents, 1, 1 people killed and direct economic losses amounting to more than 100,000 yuan. Third, high efficiency and

12、low cost of the bus. Surveys show that, the operating costs of taxis for the 8200/. Is a fundamental priority of the reform, it is a difficult problem that must be solved in the reform process. Clearly, the post consumption averages three years before as a base and fine-tuned on the basis of this si

13、ngle practices must be improved. Improvements to adhere to three principles: first, under the existing policy provisions approved for public servants duty consumption standards, calibration, is not contrary to policy. Second, according to the local financial situation and peoples sustainability, pub

14、lic servants duty consumption standards approved, both financial reach, and people passing through. Third, according to the operational needs of civil servants responsible for authorized public servants duty consumption standards, both high and low positions, but also the nature of the work and the

15、workload. In reform of method Shang, approved civil servants positions consumption standard to “big unified, and small dispersed“ suitable, that most positions consumption project should according to policy provides proposed unified standard, consider to ranks, and units and the work task of differe

16、nces sex, unified of standard should has elastic of and dynamic of, makes regions, and units in implementation unified standard Shi has must of flexible disposal right; but since set of standard must after financial, and audit, sector audit approved Hou to implementation. (C) reform package. Public

17、servants duty consumption elasticity of consumption to limit consumption, turning mess into kitchen after dinner, follow the civil servant with a how to use personal title subsidies, or how to manage a personal duty consumption use of subsidies. Therefore, we must establish and perfect with public s

18、ervants duty consumption monetization reform support of the series of governance systems such as the civil service examination of responsibility, system, low fault investigation system, the report said. While other measures to keep up. Discipline inspection and supervision organs, financial, auditin

19、g departments should strengthen supervision and inspection of public servants duty consumption monetization reform progress, to strengthen the reform of public servants duty consumption monetization system, measures to develop and monitor the implementation of inspection, not consumption as required

20、, even shifting consumer behavior to stop, serious cases to deal with. Three ideas, public servants duty consumption monetization reform of politics, the economy and the deepening of the reform, public servants duty consumption as somewhere between a reform also demonstrated its importance and urgen

21、cy. First of all, civil servants especially party and Government leaders and public servants duty consumption there are big drawbacks. NPC deputies and CPPCC members and the broad masses are concerned about. Secondly, the公共关系学课程试卷(第四套)一、单项选择题1现代政府区别于传统专制政府的个重要标志,就是由“统治型政府”向“( )政府”的转变。A管理型 B监督型 C控制型

22、D服务型2介绍也有( ) ,一般而言,应把身份低、年纪轻的介绍给身份高、年纪大的,把男子介绍给女子。A高低之分 B先后之别 C贵贱不同 D门户之见3坚持自身经营的独特性,不论经营单项、专项、多项或综合等业务,都不与其它部门合作的公共关系公司是( ) 。A合作型公司 B专项业务服务公司 C综合服务咨询公司 D独立型公司 4公共关系所收集的信息具有( )性和社会性。A微观 B宏观 C直观 D真实520 年代哈佛大学教授( )在著名的“霍桑实验”中提出的“人群关系理论” 、 “行为科学” ,便是人性文化逐渐抬头的有力体现。A梅耶 B伯尼斯 C艾维李 D巴纳姆6公关传播最基本的功能是( )。A强化舆论

23、,扩大影响 B引导舆论,控制形象C创造舆论,告知公众 D协调舆论,维护形象7公共关系协会等公关专业性社团组织,是非官方和( )的群众社团组织。非营利 非功利 盈利 功利8在公共关系公司的类型中,按业务内部划分:专门为客户提供某种公共关系技术服务的公司是( ) 。A专门业务服务公司 B专项业务服务公司 C综合服务咨询公司 D独立型公共关系公司 9组织类型对公共关系行为特征影响比较大的因素主要有两个,一是营利性还是非营利性;另一个是( ) 。A竞争性还是独占性 B竞和性还是独占性C竞争性还是共享性 D竞和性还是共享性 10划分临时公众、周期公众和( )公众,是制定公共关系临时对策、周期性政策和稳定

24、策略的依据。A顺意 B稳定 C逆意 D边缘11从众心理是指在社会团体的( )之下,个人不愿意因为与众不同而感到孤立,从而放弃自己的意见,采取与与团体中多数人相一致的行为。A强制 B命令 C压力 D影响 12从信息传达的角度来看,信息量过大,刺激过度就容易造成公众厌烦情绪,则会产生position-related consumption of civil servants has been swept by finance, consumer, regardless of cost, extravagance and waste in the civil service position-rel

25、ated consumption, abuse, corruption and embezzlement, corruption is important. Then, under the conditions of market economy, how to reform the existing civil duty consumption management, explores a source to prevent and curb the post consumption corruption way, is currently a major issue faced by ho

26、nest work. Recently, I conducted research on this issue, this problem on some humble opinions. First, the existing public servants duty consumption the main problems seen from the investigation and reasons, in recent years, public servants duty consumption caused by the abuses and not a person of in

27、tegrity, is one of the major problems in the party in Government, its operation order have a negative effect on the party and Government organs, seriously damaging the image of the party and the Government, undermining the relationship between party and the masses, effect, opening up and economic co

28、nstruction. From I County in recent years of governance situation see, positions consumption in the produced of “two not“ phenomenon rendering four a features: a is positions consumption system lost has due of binding, right is greater than rules, and right is greater than method of phenomenon more

29、highlight; II is in positions consumption in the Camera Obscura operation, using terms, will positions consumption into has personal consumption, will corporate points to into personal points to, makes positions consumption in some aspects has into positions enjoy and self-dealing of means; three is

30、 to positions consumption for name, fraud, false impersonator, Trend of negative corruption phenomena such as corruption and misappropriation; four palaces, follow the fashion, rivalries, wasteful, and post consumption became a symbol of showing off their individual capacities. Caused by public serv

31、ants duty consumption of many “two“ phenomenon in which people reflect the biggest problems are: (a) the official car problems. Mainly in three aspects: one is the larger buses cost expenditure. According to statistics, until November 2003, XX County township Department bus 159 cars, which departmen

32、t owns the bus 145 vehicles, and showed an increasing trend. Financial expenses cost per bus per year to 35,000 yuan, and in fact every cost up to 50,000 yuan. Some units also hiring temporary drivers and expenditure on wages and subsidies. Necessary to “keep a car“, but also “dependants“, leading t

33、o larger expenses. Second, gongchesiyong breed unhealthy tendencies. Some people believe that now some bus drivers use one-third, one-third leading private one-third used for official purposes. Some public servants, especially leading officials motoring, cars for private purposes, violating the self

34、-discipline regulations, and even lead to traffic accidents. According to statistics from related departments, since 2004, the correct investigation in our County serves nearly 30 cars for private purposes, only the first half of this year, cars for private purposes orleaders driving a vehicle accid

35、ent caused by road accidents, 1, 1 people killed and direct economic losses amounting to more than 100,000 yuan. Third, high efficiency and low cost of the bus. Surveys show that, the operating costs of taxis for the 8200/. Is a fundamental priority of the reform, it is a difficult problem that must

36、 be solved in the reform process. Clearly, the post consumption averages three years before as a base and fine-tuned on the basis of this single practices must be improved. Improvements to adhere to three principles: first, under the existing policy provisions approved for public servants duty consu

37、mption standards, calibration, is not contrary to policy. Second, according to the local financial situation and peoples sustainability, public servants duty consumption standards approved, both financial reach, and people passing through. Third, according to the operational needs of civil servants

38、responsible for authorized public servants duty consumption standards, both high and low positions, but also the nature of the work and the workload. In reform of method Shang, approved civil servants positions consumption standard to “big unified, and small dispersed“ suitable, that most positions

39、consumption project should according to policy provides proposed unified standard, consider to ranks, and units and the work task of differences sex, unified of standard should has elastic of and dynamic of, makes regions, and units in implementation unified standard Shi has must of flexible disposa

40、l right; but since set of standard must after financial, and audit, sector audit approved Hou to implementation. (C) reform package. Public servants duty consumption elasticity of consumption to limit consumption, turning mess into kitchen after dinner, follow the civil servant with a how to use per

41、sonal title subsidies, or how to manage a personal duty consumption use of subsidies. Therefore, we must establish and perfect with public servants duty consumption monetization reform support of the series of governance systems such as the civil service examination of responsibility, system, low fa

42、ult investigation system, the report said. While other measures to keep up. Discipline inspection and supervision organs, financial, auditing departments should strengthen supervision and inspection of public servants duty consumption monetization reform progress, to strengthen the reform of public

43、servants duty consumption monetization system, measures to develop and monitor the implementation of inspection, not consumption as required, even shifting consumer behavior to stop, serious cases to deal with. Three ideas, public servants duty consumption monetization reform of politics, the econom

44、y and the deepening of the reform, public servants duty consumption as somewhere between a reform also demonstrated its importance and urgency. First of all, civil servants especially party and Government leaders and public servants duty consumption there are big drawbacks. NPC deputies and CPPCC me

45、mbers and the broad masses are concerned about. Secondly, the( ) 。A逆反心理 B否定心理 C抱怨心理 D反抗心理13美誉度是指( ) 。A评价组织名气大小的客观尺度 B组织获得公众欢迎、接纳和信任的程度C组织被公众知晓、了解的程度 D侧重于对组织形象的 “量”的评价14在“组织形象地位四象限图” 中,处于( )形象地位的状态为良好的公共关系状态。A低知名度/低美誉度 B低知名度/ 高美誉度C高知名度/低美誉度 D高知名度/ 高美誉度15 “两级传播论”认为:观念总是先从广播和报刊传向( ) ,然后再由这些人传到人口中不那么活跃的

46、部分。A “负责人” B “意见领袖” C “把关人” D “意见领袖”16 “两级传播论”认为:信息的传递是按照( )的模式进行的。A “意见领袖媒介 受众” B “媒介意见领袖受众”C “意见领袖受众媒介 ” D “受众媒介意见领袖”17将人口总体顺序编号,用等距法,每隔一定间隔抽出一人为样本,这种抽样方法叫( ) 。A间隔随机抽样 B分层随机抽样 C分区多级随机抽样 D分层异比抽样18在新闻稿的写作中,导语是整篇新闻的( ) ,是抓住读者注意力的精华所在。A实质 B灵魂 C核心 D基础19在公共关系活动中,公关礼仪是公关人员必须掌握并娴熟运用的( )技能。A公众传播 B团体传播 C群体传

47、播 D人际传播20凡身份高的人士会见身份低的,或是主人会见客人,这种会见,一般称为接见或( ) 。A召见 B引见 C拜见 D参拜21企业公共关系的主要内容,一是内部沟通,增强企业凝聚力;二是( ) 。A向外发展,向生产的广度进军 B对外传播,提高市场竞争力C横向联合,向集团化方向发展 D纵向挖潜,向生产的深度进军22广告主题是由广告目标、 ( )和消费心理三个要素构成的。A信息共性 B商品功能 C信息个性 D广告题材23CI 手册是一本阐述企业 CI 战略基本观点与具体作业规范的( ) 。11A目录 B指导书 C索引 D语录24政府公共关系实务主要体现在两个方面:一是完善公众传播机制,推动社会主义民主政治建设;二是完善公共行政服务,树立政府良好( ) 。A姿态 B职能

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