1、An Interorganizational Perspective on Marketing Channels Governance： The Influence of the Institutional EnvironmentMarketing Strategy 18Analysis on the Marketing Strategy of Affordable HotelsWU Bi-yeXU Bi-fang 20The Brand Creation of Food in the Context of Food SafetyXU Jun-yi 23The Construction of
2、Performance Evaluation System of Experiential MarketingGENG Ling WANG Dan 25Study on the Marketing Strategy of Zirconium OxychlorideGUO Shu-jun 28The Influence Factors of Female Travels and the Marketing StrategyZHAO-shuXIANG Ying 30The O2O Model： New Concept of Big Network Marketing in Post-E-Comme
3、rce AgeDAI Yun 32Study on the Marketing Strategy of VME Zhi-dan 34The Influence Factors of Online Tangible CommoditiesWU Feng 36The Marketing of Yaolin Scenic Wonderland： Problems and CountermeasuresHUANGPU Yi-chengXIANG Ying 38The Emergence of RTB and Its ImpactsXU Xiao-fei 40The Consumer Psycholog
4、y in the New Era of Online ShoppingLIU Zhen-nan Marketing Management 42The CRM Development and Application in Automotive Marketing EnterprisesZHANG Jia-rui 45The Service Marketing Model of Chinas Car Rental Company Based on Customer Value Theory LI Yao-dongMA Qing-mei 48Study on Corporate Marketing
5、Management： Problems and SolutionsHE Qiu-ying 50The Problems and Countermeasures of Recruitment in Existing Corporate Management LU Guan-ruCHEN Xu-dongCHEN Hong-jiaCHEN Wen-hua 52The Conversion Path from Impossibility of Execution to BankruptcyCHEN Ze-xinZHANG Long 54Study on Temporary Payment Manag
6、ement in Colleges and UniversitiesLUO Jie 56How to Promote the Scientific Management of Research Records on Preventive MedicineMA Rong 58Study on College Teachers Performance Improvement Based on Implicit Incentive： from the Cluster PerspectiveLIANG Su and TANG Ji-ping Market Research 61The Investig
7、ation and Analysis of Juvenile Consumer Demand for Quality and Price Combination of Sports Products in ChinaCAI Xiang-yuLIU Zhi-qiangZHAO Jiang-hong 63College Students Consumption Behaviors at Different Stages of Love AffairsGENG LingPENG Ting-ting 66The Follow-up Investigation into Nursing Students
8、 Mental Health Symptoms SONG Yan-song 68Investigation Reports of 2014 Management Graduates Employment Intentions and Expectations-A Case Study of Management School of Hebei United UniversityZHANG Bin 70Survey of Typical Individual， Private and Other Typical Non-Public Enterprises LI Yi-ming 72The Co
9、nstruction of Advertising Platforms Inside and Outside the CampusLIU Wei-chaoQU Run-feng Regional Marketing 74The Consumer Behavior and Marketing Strategy of Cigarette in Shaoyang Cigarette Consumer Behavior Research Group 83Study on the Marketing of High-star Hotels in Hangzhou： Conditions and Coun
10、termeasures ZHENG Jing-jingCHEN Ya-ting 85The Marketing Strategy of Ship Supporting Industry ProductsHUANG Zhi-hengMO Dong-ming 88The Contribution Rate of Higher Education to Economic Growth in Zhejiang ProvinceXIONG Qing-ru Financial Marketing 90The Service Evaluation System of Property Insurance A
11、gencyLIU Kun 92The Accounting Profit Manipulation in Assets Impairment Based on Capital Maintenance Concept LUO LanLYU DuoLI Ying-yi 95Thinking on Promoting the Private Debt Financing of SMEsJIANG Yan 97Literature Review of Studies on Small Business Accounting System in ChinaGAO Yang 99The Personal
12、Business in Chinas Commercial Banks： Problems and CountermeasuresFENG Hong-fei 101Building Performance Statistics Supported by Quality and ServiceSHEN Yu-kun 103The Internal Control Strategy for Corporate AccountingYAN Shu 105Analysis of the Accounting Measurement of Self-created Commercial Reputati
13、onZENG Xiao-qing 107Study on Corporate Governance and Audit Quality of Listed CompaniesYANG Xiao-muBAI Shu-rui 110The Importance of Tax Accounting and Its ProspectsWU Zhe 112The Auditing Strategies for Corporate Financial Frauds SANG Qian-yunZHOU YuCHEN XuWANG Hai-shen Culture and Marketing 114The C
14、onstruction of the Learning Environment for Marketing Major CoursesGAO Jian-jun 117Study on Marketing Ethics Education in the Classroom PracticeSUN Ping 121Thinking on the Psychological Quality Training of CounselorsCONG Qian. 123The Construction and Innovation Development of “Safe Campus“ in Chinas
15、 Colleges and Universities XIE Bing-chen 125Analysis of the CET in Private Medical Colleges and the Teaching ZHANG Mei-diJIANG Wei-zhiWANG Shuang 127College Students Employment Psychology： Problems and SolutionsLIU Ying Theoretical Research 129A Review of Award Winners for Nobel Prize for EconomicsZ
16、HU An-yuanZHU Jing-shu 141Study on the Key to Success of Public Hospital ReformJI Xian-pu 143Study on the Nature and Division of Compensation for DeathYU Shu-yuan2014.2112014.2中国市场 2014年第 5期（总第 768期）本刊特稿本刊特稿 GUO Yi：An Inter-organizational Perspective on Marketing Channels Governance：The Influence of the Institutional EnvironmentAn Inter-organizational Perspective on Marketing Channels Governance： The Influence of the Institutional Environment
