1、1Study of Development Mode of Management Major of Tourisms of CollegesAbstract. Since the 1990s, Chinas tourism industry, has been undergoing steady and fast growth and have become one of the pillar industries of stimulating national economic development strategic. To promote the upgrading and devel
2、opment of the tourism industry, the high-quality travel management talent is fundamental. Therefore, exploring the university tourism management professional development under the new situation, not only is a functional task, but also an industry to enhance the progress of the industry. Enterprise i
3、nnovation is closely linked and forward-looking and predictive strategy. The paper focus on management major development mode of tourisms of colleges Key words: tourism management major; teaching; management; reform Introductions Tourism is one of the largest industries and the most powerful industr
4、ial development momentums in the world today, Chinas tourism industry has become a new economic growth point 2and pillar industries. According to the 2007 Bulletin of the Chinese tourism statistics predict that by 2020, China will become the worlds largest tourist destination in the country. Tourism
5、 country in the world to the transformation of the world tourism power requires a high level of tourism professionals for the protection, in particular, need to understand the practice, well versed in the management of high-class tourism management personnel for the support. The ways to cultivate se
6、nior tourism management are diverse, but the cultivation from schools is the basis for personnel training. Corresponding with the rapid development of tourism, the tourism development of the institutions of higher education in China is also showing rapid growth; including Shaanxi Province tourism co
7、lleges across the country provide a lot of human resources reserve for the rapid development of the Chinese tourism industry. 1.There being problems of training of tourism management majors 1.1 The status of travel education of tourism management major Chinas tourism higher education personnel train
8、ing began in the late 1970s, has experienced nearly 30 years of 3development, Chinas tourism personnel training system has been basically established. Annual report data show that Chinas tourism industry, the end of 2007, China (excluding Hong Kong and Macao Special Administrative Regions and Taiwan
9、, the same below), a total of 1641 institutions of higher learning and secondary vocational schools opened tourism management, hotel management, travel agency management, and other professional . Long-term tourism education in China in terms of educational philosophy or teaching practice lagged behi
10、nd the development of the tourism industry. A large number of tourism management graduates failed to enter the tourism industry, and tourism to the lack of high-quality expertise status of long-term can not be an effective solution. 1.2The training goal is not clear Not clear training objectives are
11、 one of the common problems of tourism management undergraduate training model exists. Tourism management undergraduate training mode has the problem of lack of specific requirements or objectives and requirements do not meet the actual training objectives. In the tourism development process, it is
12、too much emphasis on the economic benefits of tourism to play, ignore the emergence and development of the other benefits. Performance in tourism 4management undergraduate education students is too much economic and management concepts. 1.3 Curriculum is unreasonable The university tourism managemen
13、t professional teaching has continued the traditional “teacher-centered classroom teaching, to educate the theoretical knowledge center“ stereotypes. Our institutions of higher learning tourism management professional most professional of geography, history, economy, foreign languages, Chinese, and
14、management performance in the curriculum is “teacher-centered“ and due to people a lesson, but not based on market demand oriented, not a professional building, students professional learning center, does not consider the internal logic of the disciplinary system. In the curriculum, it is just the s
15、imple sum of the multi-course, all-embracing. And many teaching materials behind in practice, the actual situation is not consistent with the institution in tourism. 1.4 Faculties lack practice Most professional teachers of vocational colleges tourism management, from school to school, have some the
16、oretical knowledge but the lack practical work in the industry, the lack of strong industry job skills and industry enterprises less, 5the influence of the industry is also out of the question. The tourism industry compared to other industries, its practicality, especially empirical characteristics,
17、 so the lack of faculties practice restrict travel management personnel training. 1.5 Tourism training lack hardware investment Many opened tourism management professional institutions, complete system rooms, lobby, restaurant, tour guide services, training rooms institutions rare, even if some of t
18、he preliminary establishment of these institutions of the training room, because of the long time Tourism Management professional understanding, misunderstanding, neglect the practical training of tourism services, inadequate investment in the training room late. 1.6 Students lack understanding for
19、practice characteristics of tourism management majors Tourism Management is a practical subject, tourism management students must reflect the multi-disciplinary and multi-professional cross, in the professional learning process so teachers and tie, do the knowledge, ability and quality Trinity, ther
20、eby improving their thinking skills, the ability to work, social interpersonal skills and ability to innovate, which is both the needs of the tourism development of the subject, is also the 6tourism industry on the need for qualifications. But seen from the long-standing practice of teaching, studen
21、ts accustomed to instill type teaching, practice and practice to cope with the ingredients mixed diploma thought profound lack of understanding of the characteristics of professional practice. 2. Training mode of innovative tourism management Positioning in the “ to meet the requirements of enterpri
22、ses employing , to meet job quality standards “ on the students training objectives, strengthen leadership, increase the input policy incentives, guide, and initiatives such as to promote the Department of Management Engineering Professional setting and adjustment, develop targeting curriculum devel
23、opment and design, the mode of teaching and examinations, employment services and guidance personnel training series of the whole process of reform and innovation. 2.1 The development of the tourism industry is the inherent demand of development of strategic emerging industries Tourism develop into
24、a strategic emerging industries, must take the lead in the proper settlement of environmental pollution, ecological imbalance, energy conservation, tourism resource damage the travel social and cultural impact, community residents quality of life, such as cutting-edge and 7practical issues. This mea
25、ns that the original training objectives must be adjusted, while the breakthrough original travel management professionals mode, and develop strategic awareness and vision, as well as the knowledge structure and ability to match the quality of the talent. The visible internal needs to adapt to the d
26、evelopment of a strategic pillar industry and is the general trend of the university tourism management professional development. 3.Targeting orientation of innovation personnel training of tourism management To cultivate the tourism management innovative talents who can meet the social needs, we mu
27、st first carry out accurate personnel training targeting. Tourism management, long-term professional development positioning is so broad that students cant learn to mixed depth, the core competitiveness is not strong. Specialization, school policy segmentation is a magic weapon for the United States
28、, Switzerland travel professional school thrive. So, in the process of training Tourism Management personnel, only segmentation and specialization obtain prosperity and development. 4.Optimize practice of teaching with emphasis on cultivating applied talents 84.1 Focus on practical curriculum, empha
29、sizing the diversity of teaching methods The characteristics of management major of tourisms have strong practice, so we should strengthen the practice of teaching. It emphasizes participatory learning and self-learning ability of the students in the program curriculum, composes of classroom partici
30、pation, independent work, group work, out-of-office visits, thesis composition. Opened with experimental course with the study the nature, put the curriculum design, dissertation, graduation design into a course of study, training students to apply the theoretical knowledge and the deep-seated pheno
31、menon of tourism activities for analysis, judgment, induction, research capacity. 4.2 Diversification of cooperation cultivation training Foreign travel Education school-enterprise cooperation is a deep-level two-way cooperation, set of teaching and research in one of the school-enterprise resource
32、sharing, complementary advantages, and the most typical “industry-led“ model. On the one hand, to make teachers bring advantage during the research for enterprises, seeking affordable, enterprises and companies feel the advantages of cooperation with the school; On the other hand, the enterprise als
33、o conscious commitment to help 9schools implement personnel training plans, the personnel training goals implement optimized configuration of educational resources, to enable students to obtain employment skills during internship and funding, so as to promote the healthy development of tourism educa
34、tion. 4.3 Teaching methods innovation The way to change the traditional method of the teams of teachers is considering students as the classroom protagonist status. Exchanges and discussions with a careful analysis of a lot of the classic case of students, the opportunity to solve the problem; scene
35、 teaching middle school students through the personal experience of the role play is to deepen the understanding of the expertise and service skills; Travel Agency Management Course also carried out “to start their own travel agent“ theme activities, students from the travel agency location, organiz
36、ational structure and personnel management, special tourism product design, marketing, planning and other aspects of the system program, and effectively improve the innovative capacity and flexible use of knowledge capacity. Also, encourage students to participate in various competitions outside the
37、 school is also an effective way to mobilize the enthusiasm and develop overall quality of students, 4.4 10Implementation of practice teaching, strength of school-enterprise cooperation Implementation of practice teaching, both thanks to the provision and implementation of high-level management syst
38、em, such as improving the functional departments of the level of management and inspection, and supervision; another benefit from various forms of long-term and stable bilateral or even multilateral cooperation between established; while also to have highly qualified teachers improve vocational skil
39、ls. First, we should establish and improve the scientific and efficient management system. Secondly, adhere to the principle of “win-win-win“, take a variety of ways to create flexible forms of cooperation and stability, long-term cooperation partnership and cooperation. 5. The strategy of teaching
40、reform and development of tourism management 5.1Market positioning of applied tourism management professional training The market positioning of the personnel training objectives is the development of personnel training programs to determine the mode of teaching, the basis and foundation of the design tutorial system, is directly related to the quality and grade
