1、1Study on Application of Internet Technology in Agricultural Production InformationizationAbstract: For the rapid development of the Internet in Chinese rural areas and the status of not high agricultural informationization level, this paper adopts sample investigation method, making clear the reaso
2、ns of low application efficiency of Internet technology in agricultural production operation. The reason of agricultural informationization backward is that rural people have obvious difference in age, gender and education group structure aspect. Insufficient understanding of Internet information re
3、source, the lack of application technology and traditional information habits are the restricting factors of influencing network application in agricultural production. Keywords: Internet; agricultural production; application; agricultural informationization; Modern agriculture is an agricultural pr
4、oduction mode of taking information as media, closely combining land, labor and capital elements, producing coordination effect, and realizing cost saving and output multiplier effect1. The research shows 2that the application degree of information technology is one of the important symbols of evalu
5、ating modern agricultural development level, and the positive correlation coefficient of informationization and modern agricultural development is 0.99542. The Internet is an important carrier of information dissemination, which has the feature of mature technology, rich information and low cost, an
6、d it has an important role for farmers to obtain agricultural production and operation management information, optimize resource allocation, make production decisions and change agricultural growth mode3,4. In recent years, Chinese WEB database combines with “3S” and multiple information technology
7、agriculture resource database and decision support system, based on production intelligent decision support system of GAP system, based on the rapid development of RS technology, SVM algorithm for crop nutrition diagnosis and disease detection system and other agricultural network resource construct
8、ion, and the information service platform quantity and rural Internet have a rapid development. Until December 2013, Chinese netizens account for 28.6% of the rural population, with scale of 1.77 billion and rural Internet penetration rate is 27.5%5 The previous rural Internet application research f
9、ocuses on 3network application behavior, rural information demand, and rural information quality and infrastructure construction, thinking that the demand of farmers for network information is in diversified trend and rural people stay in the simple level of network operation usage and the infrastru
10、cture level is to improve6,7. The researches have not made clear distinction and definition of rural residents and farmers, which can not fully illustrate the application status and problems of Internet in agricultural production. 1 Concept definition Since the founding, China has adopted the policy
11、 of urban and rural partition. The citizens with rural registered permanent residence are farmers, and farmers live in rural area, which strictly restricts farmers to flow to cities, and the famers are equal to rural residents. But since reform and opening-up, with the increase of population flow an
12、d rural industrial structure adjustment, peasant groups are in differentiation. Because the identity makes farmers out of agricultural production operation, so they care less about agricultural production. Thus, in this study, the concept of rural residents takes its traditional connotation, thinkin
13、g that rural citizens are called rural residents. Farmers refer to the rural residents of living in rural area, taking 4agricultural production labor as the occupation, and its income is mainly from rural production operation. Rural netizens adopt Chinese Internet information center definition, refe
14、rring to the rural residents of using Internet for more than 6 years in the past half a year. 2 Research method This paper adopts the method of literature survey and sample survey combination, and the sample survey adopts questionnaire to obtain materials. Because Chinese agriculture is the small ru
15、ral production economic type of taking family as an unit, the survey is conducted in Xingtai, Xinji, Hengshui, Langfang, Zhangjiakou and Baoding rural areas in Hebei Province, and the samples are farmers of taking agricultural income as the main source, conducting survey for main rural labor force i
16、n the family. The survey content includes farmer information consciousness, information behavior and network information resource to understand application situation. There are altogether 587 questionnaires, and recovering effective questionnaires are 532 pieces, with effective recovery rate of 88.5
17、%. 3. Rural netizens and farmer group feature 3.1 Age structure 5From age distribution, rural residents of using network are mostly aged 20-29, and the secondary is people aged below 20, with the proportion rate of higher than 30%. The people aged 30-39 have higher rate of 22.7%. The rural residents
18、 aged below 39 account for rural netizens of 86.7%. The working farmers are 40-49, 50-59, 30-39, 20-29, over 60 in quantity. Farmers aged over 39 account for 61.1%, and the rural netizens only account for 13.3%. We can see that rural netizens are mainly young people, and the farmers aged over 40 are
19、 still in the majority. 3.2 Gender structure From gender structure, farmers and rural netizens are males more than females. The farmer group gender difference is small, only 2%. The rural netizen group difference is great, and male is 16.6% higher than female. 3.3 Academic degree structure As shown
20、in Figure 3, the education level of farmers are mainly junior school level or below, with junior high school the most, 49.5%, and the primary school level or below are secondary, 44.5%. The rural netizens are junior high school, senior high school, primary school or below, university level, respecti
21、vely 49.4%, 29.4%, 13.1% and 8.0%. The difference between farmers and rural netizens is reflected in high school 6and primary school groups. The farmer proportion rate of primary school or below is higher, and the farmers netizen proportion is lower. The high schools group situation and primary scho
22、ol or below situation are different, and the high school group of farmers rate is lower than the rate of rural netizens, and the difference is 24.1%. Note: The data is from 2013 Chinese rural statistics yearbook, 2012 Chinese rural Internet development status survey report 3.4 Using Internet content
23、 The data of rural netizens and farmers using Internet content is from the survey of author, and the survey questions are mostly multiple choice questions. The data shows that rural netizens use the Internet content mainly for entertainment, with the rate of 64.17%, and it is related with agricultur
24、al service and education. 4. Agricultural production operation informationization situation 4.1 Agricultural informationization system and resource situation The survey shows that 24% of the farmers in rural area know that the village has information station, and 59% of the 7farmers dont know whethe
25、r the village has agricultural information station. 20% of the farmers dont know whether this village has information staff, and 62% of the farmers think that the village doesnt have information staff and have never contacted with information staff. Only 17% of farmers know the information station i
26、n the village, and 18% of the farmers know the information staff in the village. 4.2 Farmers understanding for agricultural information The survey shows that the farmers of thinking it important or very important account for 70%, and 22% of farmers think that information has general role for agricul
27、tural production, and 8% of farmers think information has no influence on agricultural production. 4.3 Agricultural production information channel The channel of farmers obtaining agricultural information is from relatives or neighbors, agricultural salesmen and network of 74.6%, and the information
28、 from Internet accounts for 21.8%, which is 11.3% less than the information from relatives or neighbors, and information obtained from agricultural salesmen is almost the same (Figure 4). Further survey shows that when agricultural production has difficulty, 46.9% of the people will ask for help fro
29、m relatives or 8neighbors, and 32.3% of the people will consult agricultural salesmen, and consult technical staff for 9.45%, and ask for help from the Internet for 7.3%. (Figure 5. We can see that relatives or neighbors and salesmen play an important role in agricultural production, which is the ma
30、in source of effective information in agricultural production. ) Figure 5 the paths of farmers solving agricultural production difficulty(right) 5. Existing problems of agricultural production informationization 5.1 Infrastructure construction and system of informationization are not perfect. Chines
31、e rural area is a society of acquaintance and half acquaintance, and the rural activity range is relatively smaller, and they prefer to trusting acquaintance and getting information from acquaintance. But the basic agricultural infrastructure is still weak, and the service system is not perfect. 5.2
32、 Informationization resource construction and utilization rate are low. First, the information timeliness and practicability can not meet the demand of the mass. Second, “information isolated 9island” has serious phenomenon. 5.3 Internet technology application is backward. The reason for this is tha
33、t, first, farmers have narrow understanding of network function knowledge, and they have not realized that they can obtain agricultural production information from the network to solve agricultural production difficulty. Second, farmers lack of understanding of agricultural information network resou
34、rce and they dont know how to obtain agricultural production information from the Internet. Third, it lacks of network application technology. The survey shows that agricultural labor of using the Internet and not using are 60.7% and 39.3%. When asked “for personally, what difficulties do you have t
35、o obtain information from the Internet? 29.6 % of people answer “no computer”, and 15.3% of people anwer “ have computer but dont know how to use it”, and 55.1% of people answer “ dont know what information to obtain.” 6. Countermeasures and suggestions 6.1 Strengthening information infrastructure a
36、nd system construction First, it should strengthen rural basis and village information platform construction, enriching information platform work content. When information platform anwers 10questions for farmers, it should also regularly release relevant information. On the other hand, it can make f
37、armers meet the agricultural information demand in familiar life environment. On the other hand, it should cultivate farmers information quality and network information behavior habits. Second, it should improve the popularity of rural computer and the Internet, advising the government to continue t
38、o set up special fund for farmers to buy computer and Internet access equipment subsidies in rural areas, which can provide basic guarantee for agricultural informationization. In the situation of current farmers information awareness and quality ability are limited, the village information platform
39、 construction is very important. 6.2 Strengthening agricultural Internet information resource construction and propaganda In agricultural technical training, displaying network information resource to farmers, demonstrating specific operation process and making farmers directly understand the rich and convenient network information resource are the effective paths of cultivating farmers modern information quality and improving information resource utilization efficiency.
