1、1Study on the Modernization of Art and Design from the Perspective of Aesthetics Visual OrderAbstract. Art and Design play more and more important role in modern life, and people ask for a more beautiful life, which makes the design work more important. Today, the new product is hard to sell without
2、 art design. Artistic treatment of the environment is not only a sign of spiritual civilization; it also helps to improve the work efficiency. This article will discuss about the visual order and some personal learning experience. Key words: Aesthetics; Visual Order; Art and Design; Modernization “V
3、isual Order” and its Proposed Process “Visual order“ means art images of the internal structure, rather than like external composition layout the visual appearance. Since the mid-1990s, the discussion has published numerous articles and published in 1998, “The reflection of art at the end of the cen
4、tury: western postmodernism Chinese contemporary art culture“ a book about the language of the art form of rhetoric, aesthetic ideas of the three levels. With 2further research, cross-cultural art criticism “published in 2004, a book on the idea of the rich, and more art ceases to a form of artistic
5、 language, rhetoric, and aesthetics, the concept of a four-level idea. Advancing to the study of art history in order to make this idea from the specific cases, in the 2009 publication of “concepts and forms: contemporary criticism of the visual arts in the context of“ book, from the cross-cultural
6、study of the history of Western art and art history The angle ancient art with contemporary art through again. In short, the “visual order“ is a representation of the visual arts language, by the form of rhetoric, aesthetic concept of four levels through integrated. The order is the coherent state.
7、The order of the vision by the visual image of the same feel it generated between the mutual relationships is formed. The nature of the iron is a very strict sequence. The human life has physiological order. Such as heartbeat, breathing, rest, thinking and reaction speed, etc. People tend to own phy
8、siological order and the natural order of conscious control. Resulting psychological reactions to external synchronization corresponding ratio in the physical order of nature will be able to appear thrill, namely the phenomenon of “inside and outside the corresponding. If both 3cannot find the corre
9、sponding relationship is generated, messy, vague sense that visually the same hearing similar procedure to receive external information because the different sensory channels are transmitted to the brain in a similar neural potential signal. Brain to distinguish the orientation, has, strong or weak,
10、 should also have a certain order, information will soon fatigue disorder, it is exclusionary. Therefore, the design of the orderly pursuit first physiological visual of the object should be considered. That is to say, the people engaged in the study of art history, at least four corresponding level
11、s set to work. When we look at the works, I can be in four different levels of point of view, I can talk to you in the form of language, and you can talk about the rhetoric language, aesthetic Language, the concept of language. Let me give you an example, the Chunya “Green Dog. To different people,
12、the Chunya Green dog can have a different role. We can see the different aspects of green dog. What is the first time I saw it? Did not I see the dogs appearance, but to see the artists brush strokes. The monotonous order and cannot appeal to the eye, whether aesthetic evaluation of the image of an
13、order. In this regard, with order relations in the United States can be attributed to several music, colorful the number 4of styles can create nature reflects. The Modernization of Art Design under the Visual Order The aesthetic order of point line design. Point rules are arranged at different dista
14、nces, the basic form of the space rhythm. Tension between two people feel intermediate wired exist. The size of the points of tension so that the line of sight from the big points to lead the small point. The three points of tension make people feel the space is formed at three points. Point distanc
15、e gives the sense of tension and sense of relief, read the newspaper, there is experience, how to acquire a direct relationship with the functional aesthetic order. Such as the design of outdoor advertising, in order to attract people from a distance, and also let the car can easily see that it is n
16、ecessary to use big words, because if you have an interest, people prefer to be approached to write a small concrete content. Such the Qian conditions are to use the order of the size of the contract. While the same point in the pattern of the cloth, is not necessary in consideration to the effect o
17、f the buttons on clothing, accessories, etc., in order to pursue change only with repeated arrangement often better. Aesthetic order, therefore, to create the same environment, function must be linked to general considerations have value. 5The billowing waves music sound waves recorded are moving cu
18、rve, in line with the rules of the mathematical curve has a fixed order, such as the four-spiral, parabola, and hyperbola. Sunflower pattern is a logarithmic spiral. Overlooks, soft curve of freedom, requires flexibility, curvature of the various parts of the gradient, nature does not repeat it has
19、charm, same curvature of the line, you can get a uniform change. Independently by our domestic designers Qingdao 2008 Olympic Landscape Sculpture Garden, the overall style of the sculpture diversified, more than 90% of the exhibitors sculpture is made of bronze, iron, wrong, stainless steel and othe
20、r metal materials, running, hurdles, swimming, archery, diving, gymnastics, wrestling, politics, fencing, skiing, Olympiad project has involved the Olympic philosophy, spirit, characteristics that have been fully reflected. The square, the main sculpture “May the wind“ upward spiral steel body struc
21、ture combinations, permutations simple and concise styling element rotation Soars “Wind“ shape, fully embodies the May Fourth Movement, the anti-imperialist and anti-feudal patriotic tone and publicity takeoff national force. Was serene and elegant, comfortable and the whole atmosphere of the touris
22、t attractions in Qingdao. Has become one of the iconic landmarks 6of the new century, Qingdao. The aesthetic order of graphic design. Create shaped volts is extremely rich in nature. For example: atoms, cells, plants, animals, minerals, planet, have a beautiful shape. Some geometry very rules, such
23、as the mouth ellipsoid Mission-shaped celestial bodies rolling Road, cellular and molecular structure of the hexagonal geometric properties of some of nature cannot see, such as an equilateral triangle, rectangle, is created. The pyramids of Egypt, painted geometric patterns are created by human bei
24、ngs-shaped, with the timeless beauty of form. Not only reflects the objective world, and to create the objective world. Objective world does not exist in the abstract number of points, lines, surfaces, but the prototype still in the objective world. We can recognize the natural shape only individual
25、 embodies a kind of cosmic order of permanent value, and we grasp these order relations, which will be able to create special feelings shaped to create the same gives a sense of beauty. Book imitation natural shaped decorations often too specific and dispersed Note the more force and limits of the h
26、uman imagination. Similarly, in requirements quickly viewing outdoor advertising, signs, badges, indicator, control systems, etc., due to the requirements of the information is clear, concise, 7it is impossible to beautify the natural shape. Even if it is a home pendulum TV, tape recorder, because n
27、ot interfere with the injection of the audio-visual prognosis, but also for abstract beautify processing. Rational design is the dominant factor with modern features. The single frame in terms of the shape, a rectangular than square than can cause the beauty of the people, because the same among dif
28、ferent. According to this law, we can put the same nature, different personalities shaped called blending contrast; the same personality, the different nature of the form called harmonization contrast no common ground for contrast. From the study of the basic geometric order, we can feel the univers
29、e wonders revelation seems to exist a simple change in the order: force basket, open flowers, the birth of life, things changing order for us to create shaped the main sense of unity and variety of the relevant provide the basis for design may exclude inorganic chance of non-harmonization factors ca
30、n interfere with. The order of space design. Visual space is a space defined. It was caused by the tension between the three points of connection, which minimum space can be formed. Defining a space can also be considered that the four edges of the paper or Walls, display boards is constant conversi
31、on, the intent of the 8area. If a forum to real-shaped intermediate portion, and is also formed a small limited space, the word is placed in this space, and the shape of the other side also there is a space with a limited space between the borders which is defining a space the basic concepts. With p
32、hysical shape, while also creating a space shaped. “There“ and “no“ is the two forms complement each other. For example, to put a man in space that this the point edge cheerful tension on four permeability space is limited, the point of sobbing curse placed suitability, it depends on the shape of it
33、 is limited to four space whether the proportion of is good. Similarly, the increase in physical shape, the space will be increased. Like to play Go, every place a child should use their brains, if the point is replaced by a linear. So even more complicated. The trends of globalization have brought
34、a lot to the development of Chinas environmental art design, new ideas and inspiration. However, there is a clear gap between Eastern and Western cultural, economic, historical background is also an indisputable fact. Economically developed regions in culture, education and other aspects of the inve
35、stment have a considerable gap. In the design process of the actual case, environmental art and design of the East-West exchanges and dialogue inevitable phenomenon 9of “cultural hegemony“. Once upon a time, the Western expert judges for China to participate in international environmental art design
36、 competition works rarely pay attention, partly because the meaning of the sentiments expressed by the Western expert judges of environmental art, philosophy, ideology, philosophy does not very understanding; the other hand, is little between China and the West in the early stage, the Chinas environ
37、mental art rarely go out of the country, not to mention the impact of the works of art on the West. Therefore, they are on the road towards international difficulties. For example, at the International Toy Design Competition organized by Western, rarely winning design work, the lack of understanding
38、 of the cultural connotation, the work cannot be communicated, is a more important factor. The order of the main changes in design. The illusion design will bring favorable help, sense of expansion, such as the use of angle in the lower entrance or interior corridors, to increase the height of flu a
39、nd reduce the sense of oppression from the open outside suddenly entered, but in some cases under in order to eliminate this illusion, it is necessary to the appropriate treatment, such as the central body of the passenger car line upward arch, to prevent splashes 10caused by staying sensible. Its a
40、lso an important question about the order of the color, basically is the use of the contrasting system and blending system two categories, “cow“ Altamira Cave more murals, the use of low saturation of red, yellow, brown, black color. Of course, this is related to the limitations of the material, but
41、 also became the modern art forced to seek fun. Less than 120 change in the color wheel color. Another approach is developed from the Impressionist color theory, color space and Chroma main consideration, the perception of color and saturation as a means to rely on the comparison to appeal to the ey
42、e, such as: yellow and black contrast irritating strongest the farthest. Yellow forward, blue back, etc., in modern aesthetics, color is used to improve the efficiency of the work, such as: brush the yellow wall, the work error less than a brush blue wall; short of the operating room green can gaze
43、doctors together out in red afterimage color of the packaging can stimulate peoples desire to buy . visual characteristics and visual psychological study of the aesthetic visual order. The design of the human-centered and the person with the environment establish the concept of the order, so that the basis of our design is constantly updated.
