1、1The research of academic journals educational functions under the economic marketAbstract. At present， China is in a critical period and in a transition from a planned economy to a market economy. And the proposal of the socialist economic market and its implementation， not only change the existing
2、 economic structure and the form of social distribution， but also affect the traditional academic cultural construct， including book publishing industry. In the difficult process of economic transition and cultural renewal target，compared with the market model initially established with the worlds m
3、ature markets of the prevailing mechanism ，in fact， there is a great difference， and it development in a particular environment .under the interlacing operation of two systems， the original allocation of resources and the interests of the mechanism increase showing a soften trend， by the checks and
4、balances of economic efficiency， the spiritual and cultural value are more Spurned， the investment in the academic building is reducing ， therefore gradual reduction in academic journals is facing a new question in view of the internal relations of interdependence， between the cultural value and 2ma
5、rket value of Reorganizing mutually exclusive to confirm the status of the value of academic journals in a market economy， the establishment of editing and publishing system will help the cultural and academic career adapt better to get rid of the embarrassing situation. Key words： academic journals
6、； functions； economic market 1.The development status of the academic journal under the conditions of economic Market Most academic journals industry is not strong in the assessment of the scientific research institutions and vocational education system and performance evaluation system due to numer
7、ous professional， and it is difficult to break the current development of ideas， and thus truly achieve leapfrog development， leading to the strive for superior contributions too difficult Papers of high scientific and technological content of most famous experts and support the thesis of the Fund v
8、oted to professional journals and foreign journals， what received is the academic level which is not high tech and low writing skills thesis， which is bound to be that the long-term development of the journal have been affected， and whether the academic journals has a large number of high-quality dr
9、aft of 3source is the basic guarantee of academic journals has strong vitality， the academic quality of the manuscript acts as the evaluation of the most important indicators of the quality of journals which directly affect the overall level of the journals， and even in the competition of the market
10、-oriented development. Most of the existing academic journals subordinate to colleges and universities， research institutes and institutions of all kinds Society or Association is a product of the planned economic era. 2.The problems and the development of the concept faced by academic journals unde
11、r the conditions of economic market 2.1 The problems faced by the economic market under the conditions of academic journals The traditional system is difficult to break through since the founding of journals was established under the planned economic system， they mainly concentrated in the research
12、department of university journals and social science theory， from the beginning of creation， and it has formed a unique style and mode， and informed in this mode is the inherent edit ideology. Admittedly， traditional thought. As a product of the times， has its own reasonableness of its history and r
13、eality， and it has played a very important role in the development of 4social science. However， with the rapid development of society today， the planned economic system has been transformed into a market economic system， and it have became increasingly prominent academic journals 。The journal mode d
14、rawbacks and limitations became evident among them， the most prominent academic journals is the lack of big society concept， big market concept， tunnel vision， and it is always in a closed， semi-closed state. Breaking through the journal concept of the traditional system change autarky is imminent.
15、2.2 Change the concept of the development of academic journals First of all， to have a clear and deep understanding of their own predicament， when dealing with external crisis and facing academic journals ，and be prepared to have a long-term consideration， there must be the intention to deal with a
16、more difficult time， do not wait and see， you should take the initiative to fight for strongly supported policies and funding. Second， academic journals leaders should play attention to the initiative and seize the opportunity to actively fight for the attention of the competent leadership， understa
17、nding and support to maximize the benefits to the entire interests of the adjustment phase， including the policies and funding for the 5development of academic journals and help to laid a relatively good the external environment， and to avoid over-reliance on a page charges. Again， state departments
18、 should formulate relevant policies to support the academic journal， confer new functions to journals， improve the editing position， and 3. Journals and cultural undertakings 3.1 Academic journals and scientific and technological research is a whole In 1986， academician of the Chinese Academy of Sci
19、ences in academic journals put forward incisive judgment that “to scientific research work， scientific and technical journals working are both leading academic journals but also tail“， he further pointed out the function， role and status of the journals that academic journals is an integral part of
20、scientific research. Into the 21st century， CAS President Academicians also repeatedly pointed out： scientific journals is an integral part of the knowledge innovation project， and plays an irreplaceable role in promoting the development and progress of modern science and technology. Scientific jour
21、nals are the main carrier of the scientific and technological achievements. If there are no the scientific literature of the past， there is no science and technology development for 6scientific literature now， and there is no future technology development also. Scientific research is one of the lead
22、ing forces in promoting Chinas economic development， in the developing scientific research at the same time； the country has targeted the academic journal historically at the areas of cultural undertakings. 3.2 The important role of the economic market under the conditions of the Humanities and Soci
23、al Science journals The establishment of the socialist economic market system has greatly help the liberation and development of the social productive forces， and all walks of life turn into the rapid development of comprehensive development-economic unprecedented prosperity. In the Prosperity of th
24、e whole country， there also including the contribution made by Academic Journals. Although it directly play the role of Humanities and Social Science Journals， it promote the dissemination of scholars academic thinking and the improvement of academic standards， it also will play an important role in
25、 the development of the cause of the Humanities and Social Sciences， the National Peoples SOCIAL theoretical knowledge popularization and improvement， as well as countries prosperous and powerful， will play an important role. 73.3 Culture under the market economy， a pluralistic form of cultural Eith
26、er as the main cultural transmission， or to accept the main， it is impossible to follow a bygone era as a standard to measure the development of today. Volkswagen today also no longer the readers and listeners in a planned economy era， . The changes in the thinking of the society brought about by th
27、e economic market， the changes to appreciate the taste and the changes in the aesthetic ideas put forward higher requirements of todays cultural communicators. Academic journals， the readability of the article， image viewing， and aesthetic packaging will become insurmountable obstacles for market se
28、lection and elimination. We should give more consideration to how to effectively mainstream culture into fine form， which many popular journals， especially in contemporary popular culture established experience thoughts and feelings in communication with readers for academic journals can provide at
29、least a form of aesthetic reference. 4. The role of academic journals under the economic market context 4.1 The special role of academic journals The main role of Journals is to provide a platform for 8innovations available for the various scientific disciplines theorists， in order to interact， lear
30、n， critics contend promote basic science theory forward to enhance the value of Applied Science which can provide a strong support. Its significance lies in promoting the prosperity of the scientific research career of our country， and to promote the application of theory to be applied to promote th
31、e practice， and to promote the rapid increase in productivity under the guidance of scientific theories， and to reduce social progress in a peaceful atmosphere. 4.2 Value of journals The value of academic journals is mainly reflected in the value of the papers published； therefore， the papers depend
32、 not only on the new degree and depth of the research， but also depend on the cumulative contribution of the development of the discipline. Journal are limited by many things， although it can not guarantee each paper has significant value， generally published papers will have one aspect merit， are a
33、ll the basis success or fame for paper； therefore， the academic journals cumulative contribution to scientific knowledge do exist. it is admitting that theoretical success and fame are generally required by means of academic journals this platform， if an academic published an article which has direc
34、tly tremendous 9impetus to social progress， and the development of science and technology， for this its value is immeasurable. So the value of the academic journal can not use specific numbers to measure， but also can not be given with the pricing to calculate. 4.3 Academic journals accurate positio
35、ning Accurate positioning， establish competitive advantage in the market is the fundamentals of academic journals， you must maintain a compilation of publications consistently rigorous wind， the style of writing excellence， academic neutrality temperament topic of academic value and contribution to
36、society， which upholds the academic up the Publication for unique positioning， can not because of the fierce competition in the market to blindly cater to the market， to change the core values. Lost up the Publication of the academic orientation， or it will be blurred the Academic Journals positioni
37、ng. Academic journals published only with authoritative， forward-looking， so that it can become the leader in their respective fields， and to be able to consolidate their position in the market， the authority， forward-looking academic value is the basic support for fundamental survival， but also the
38、 inevitable choice of the 10market segmentation academic journals. 5.Thinking of academic periodicals development under the conditions of a market economy 5.1 Social and economic benefits of social science journals can be unified. The production and operation of the product in the socialist countrie
39、s must adhere to the unity of economic and social benefits， and social benefits should consciously put in the first place， at the same time to create the best economic benefits， and strive to achieve optimal social benefits. In a sense， the economic benefits are the intermediary and bridges of socia
40、l benefits， economic benefits play a functional role in reflecting and promoting the social benefits do better. So， in theory， the pursuit of the interests of the moral improve have a internal unified. Economic behavior come into effect to economic value， but also should have the moral value. Moral
41、value evaluation is the evaluation of the behavior all people act on social and others values. The Behavior of the production and sale of academic journals of the material goods is also like this. Academic boutique of high-quality， high-grade， although is narrow， it has high readership level and better social benefits. 5.2 Negative impact on academic journals
