淘宝创业开店策划书.doc

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1、videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously worked,“ victory of the year. The Countys departments at all levels must firmly establish the “guanghui i

2、s gold and silver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was

3、built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic objective grasp of pollution control that focus, with the focus on three things: a good job, “clear rivers“ reaching the County created. Organization “look back“ speci

4、al inspection, the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the “one-stop strategy“, improving the inferior five water quality monitoring stations work this

5、year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of “clear rivers“ standards. Second, pay special attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis

6、of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve “effluent from sewage treatment rate, running accuracy, compliance“ requirement, speed up the towns support network construction, is focusing on nanotubes home

7、“last meters“ question. Domestic sewage treatment in rural areas, this year is the final year of the three-year action, determination to fight and the momentum around, ending the battle on which fully to ensure the realization of all County 648 formed village coverage. Also, be sure to attach import

8、ance to focus on rural domestic wastewater treatment facility operation and management, ensure that wastewater treatment facility up and running, role play, avoid the “Sun“ problem. Third, pay special attention to the River Lake pond desilting operation. Provinces now have focused on pollution contr

9、ol of water go to “dig up mud“, as the deepening water of this years “plays“. Next, to jump-start an investigation line touches work, implementation plan according to the priorities and the programme of work, in accordance with the “one river one policy“ requires detailed cleaning, dredging plan, pl

10、anning ahead of time cleaning out mud “way out“, according to local conditions to do sludge, promote scientific resource utilization of silt and mud. (B) the heavy regulation of heavily polluting industries. Pollution of water must grab the source, wastewater is primarily the source of backward prod

11、uction capacity, increase the intensity oftreatment of heavily polluting industries. According to municipal, and municipal government deployment of seven big heavy pollution industry regulation “three years action plans“, requirements to December 2016 end of Qian, all included shut stopped eliminate

12、d of enterprise all shut stopped eliminated in place; June 30, 2017 Qian, all included place regulation upgrade and agglomeration restructuring of enterprise by unified standard regulation in place, late not standard of enterprise are implementation discontinued; June 30, 2018 Qian, all intends Park

13、 production of enterprise relocation Park in place, late not Park of are discontinued. In the process of renovation, will focus on four aspects: to firmly close the high energy consumption and heavy pollution, hopeless enterprise governance and production lines, eliminated a number of yearly emissio

14、n intensity, low value-added products of backward production capacity. Second, we must strictly enforce the space, total project “Trinity“ environment access system, promoting industry access and environmental conditions of access of enterprises to the Park, industrial park, in principle, no longer

15、the class on the new project. Thirdly, promoting replacement and reconstruction of heavily polluting industries, mergers and reorganizations, guide enterprises to energy conservation, recycling and low-carbon and clean production, and improve the level of green development. Four to establish a long-

16、term supervision mechanism, increase the intensity of special inspections, investigate and punish the rectification is not in place, normal business of running anti-pollution installations do not. (Iii) linkage to promote flood control water, drainage, water supply, improving water saving. Speed up

17、cross Yang support river dike reinforcement, and along Pu seawall except insurance reinforcement, and Lake Qian sluice, and BA Cao sluice, and cloud cover reservoir, focus flood control drainage engineering construction, vigorously implementation “strong library“ “solid di“ “spread row“ engineering,

18、 increased geological disaster hidden points governance efforts, solid advance small basin torrent disaster governance, efforts from essentially solution basin sex, and regional flood control drainage capacity insufficient of problem. Vigorously implement the piers, algae and other water sources pro

19、tection and, promoting rural drinking water safety projects, setting up water pricing reform and environmental protection mechanism, guiding water depth. Further soil pollution and repair, strengthen agricultural non-point source pollution prevention, mountain, water, forests, fields, lakes, various

20、 elements mutual long. Four, manage to tighten control, to play “three to split“ battle. Xia Baolong, Secretary of provincial party Committee stressed that while the “three to split“ operation time is over three years, but “three to split“ must continue to catch on, and resolve a split cannot be cha

21、nged. All localities and departments to the village and “no unauthorised“ created一、前言什么地方每天有 900 万人在“逛街” ,不是北京的王府井、西单,不是上海的徐家 汇,也不是世界上最大的超市沃尔玛,而是淘宝。 随着社会的发展,人们对个性时尚都有非常敏感,追求前卫。如果穿有一身时尚、个性的服装,可以让你有一个很好的心情让你快乐,现在大部分的年轻少男少女都会选择符合自己服装来显示自身的个性。二、市场调查 1、市场潜量:服装是每一个人的必需品,而且现在上网的人一般都是 18-40 岁的人,他们为了节约逛商店的时间

22、会选择在网上购物,所以我认为在网上销售是一个很好的路径。2、竞争者。目前在市场上的服装种类繁多,竞争激烈。其中很多的品牌占有了市场的绝大部分,且每种品牌产品均有各自的特点和稳定期的销量,所以我们要寻找另一个市场,如在网上销售。 3、消费者需求的特点。由于上网的人一般都是一些年轻的人,他们对服装的需求是时尚的、个性的,他们所能普遍接受的价格为 200 元500 元。三、收集信息1、信息的主要来源 (1)个人来源。指通过家庭成员、朋友、同学或同事等个人关系获得信息。(2)商业来源。反通过企业的广告、展销会、推销员介绍等途径获得信息。(3)公共来源。通过社会公共传播得到信息。(4)经验来源。消费者通

23、过直接使用商品得到信息。2、信息收集过程(1)直接观察法。我们通过在校园内的多次观察,发现有 90%的学生所穿的服装是非常的有个性,其余的 10%的学生穿的比较的一般。(2)人员访问法。直接通过学生访问,对他们的需求进行分析。(3)问卷调查法。把学生对服装的需求做成试卷,发给学生让他们填写,利用这种方法收集信息。(4)网络查询。我们也可以通过网络去查询。四、淘宝网店定位与目标本店主要经营*(服装以女性 )作为主要的销售对象,选择 *(18-25 岁的女性)作为客户群。*(服装)的类型有多种多样不管在品种、地质、色彩、价格方面都是合理的。本店的风格是以快乐为主让所有进入我店的顾客都有一个好的心情

24、,店标是写着快乐坊三个字的图案。本店的经营理念:客户的需求,用户的满意。服务理念:信誉第一,客户至上,优质服务。目标:月销营业额*元 年营业额*元五、淘宝网店团队组建方案(1)团队组建与工作职责videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously worked,“

25、 victory of the year. The Countys departments at all levels must firmly establish the “guanghui is gold and silver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well “fi

26、ve water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic objective grasp of pollution control that focus, with the focus on thr

27、ee things: a good job, “clear rivers“ reaching the County created. Organization “look back“ special inspection, the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with

28、the “one-stop strategy“, improving the inferior five water quality monitoring stations work this year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of “clear rivers“ standards. Second, pay specia

29、l attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve “effluent from sewage treatment rate, running accuracy, complia

30、nce“ requirement, speed up the towns support network construction, is focusing on nanotubes home “last meters“ question. Domestic sewage treatment in rural areas, this year is the final year of the three-year action, determination to fight and the momentum around, ending the battle on which fully to

31、 ensure the realization of all County 648 formed village coverage. Also, be sure to attach importance to focus on rural domestic wastewater treatment facility operation and management, ensure that wastewater treatment facility up and running, role play, avoid the “Sun“ problem. Third, pay special at

32、tention to the River Lake pond desilting operation. Provinces now have focused on pollution control of water go to “dig up mud“, as the deepening water of this years “plays“. Next, to jump-start an investigation line touches work, implementation plan according to the priorities and the programme of

33、work, in accordance with the “one river one policy“ requires detailed cleaning, dredging plan, planning ahead of time cleaning out mud “way out“, according to local conditions to do sludge, promote scientific resource utilization of silt and mud. (B) the heavy regulation of heavily polluting industr

34、ies. Pollution of water must grab the source, wastewater is primarily the source of backward production capacity, increase the intensity oftreatment of heavily polluting industries. According to municipal, and municipal government deployment of seven big heavy pollution industry regulation “three ye

35、ars action plans“, requirements to December 2016 end of Qian, all included shut stopped eliminated of enterprise all shut stopped eliminated in place; June 30, 2017 Qian, all included place regulation upgrade and agglomeration restructuring of enterprise by unified standard regulation in place, late

36、 not standard of enterprise are implementation discontinued; June 30, 2018 Qian, all intends Park production of enterprise relocation Park in place, late not Park of are discontinued. In the process of renovation, will focus on four aspects: to firmly close the high energy consumption and heavy poll

37、ution, hopeless enterprise governance and production lines, eliminated a number of yearly emission intensity, low value-added products of backward production capacity. Second, we must strictly enforce the space, total project “Trinity“ environment access system, promoting industry access and environ

38、mental conditions of access of enterprises to the Park, industrial park, in principle, no longer the class on the new project. Thirdly, promoting replacement and reconstruction of heavily polluting industries, mergers and reorganizations, guide enterprises to energy conservation, recycling and low-c

39、arbon and clean production, and improve the level of green development. Four to establish a long-term supervision mechanism, increase the intensity of special inspections, investigate and punish the rectification is not in place, normal business of running anti-pollution installations do not. (Iii)

40、linkage to promote flood control water, drainage, water supply, improving water saving. Speed up cross Yang support river dike reinforcement, and along Pu seawall except insurance reinforcement, and Lake Qian sluice, and BA Cao sluice, and cloud cover reservoir, focus flood control drainage engineer

41、ing construction, vigorously implementation “strong library“ “solid di“ “spread row“ engineering, increased geological disaster hidden points governance efforts, solid advance small basin torrent disaster governance, efforts from essentially solution basin sex, and regional flood control drainage ca

42、pacity insufficient of problem. Vigorously implement the piers, algae and other water sources protection and, promoting rural drinking water safety projects, setting up water pricing reform and environmental protection mechanism, guiding water depth. Further soil pollution and repair, strengthen agr

43、icultural non-point source pollution prevention, mountain, water, forests, fields, lakes, various elements mutual long. Four, manage to tighten control, to play “three to split“ battle. Xia Baolong, Secretary of provincial party Committee stressed that while the “three to split“ operation time is ov

44、er three years, but “three to split“ must continue to catch on, and resolve a split cannot be changed. All localities and departments to the village and “no unauthorised“ created(2)岗位设置与职责(3)工作流程(4)绩效考核六、淘宝网店项目执行计划(1)项目进度安排(2)任务具体说明七、店铺经营 (一)店铺策略 (1)我们应该在网店内的宝贝描述要尽量多的放实物图,功能特点要详细,同时要把注意的事项说明,描述的字体大小

45、和颜色要让顾客一目了然。(2)店铺的装修要美观吸引人让买家觉得你很专业,很有踏实感。(3)店铺内的公告栏不要空着,应每在(4)我们要让旺旺常在线,利用这个便利的工具,非常方便与对方的沟通。当你不在电脑旁,请改变状态为离开或者其他,同时,记得放一个自动回复。这样的好处是,如果对方收到了自动回复,就知道你不在,暂时就不会继续发消息给你,而如果你没有,买家可能你以为不爱理人呢。可能就去找其他卖家了。记得多利用状态和自动回复。 (二)经营策略(1)树立品牌。以店名为品牌可以在网络上邀约一些服装同行,用同一个店名,通过各地加盟店连锁经营,形成品牌效应,增强竞争力。淘宝的装修首先就要起一个吸引人的店名,起

46、名要注意几个原则: 1)简洁通俗、琅琅上口。店名一定要简洁明了,通俗易懂且读起来要响亮畅达,琅琅上口,如果招牌用字生僻,读起来坳口,就不容易为浏览者熟记。 2)别具一格,独具特色。网店有千千万万,用与众不同的字眼,使自己的小店在名子上就显出一种特别,体现出一种独立的品位和风格,吸引浏览者的注意。 3)与自己的经营商品相关。店名用字要符合自己经营商品,要选择一个让人从名子就看出你的经营范围的名子,如果名子与商品无关,很可能导致浏览者的反感,自然也就不要谈成交了。 4)用字吉祥,给人美感。用一些符合中国人审美观的字样,你的店名应该让人看起来就有一种美感,不要剑走偏锋,为吸引人而注意使用一些阴晦低俗

47、、惹人反感的名子,这样的结果会适得其反。5)对于网店的装修除了起一个好听的名子,还要做其它的工作,包括设计一个精美的店铺匾额。 6)做出自己的店主肖像。 7)创作一句过眼难忘的广告语,譬如流光魅影,花样年华尽在锦绣“锦绣喜居”丝绸家居;众里寻他千百度新月小筑;生活可以如此美丽嗜屋等等。 8)写一段精彩的店铺介绍,或者给自己的商品和留言本加上美丽的色彩。 总之所有的一切都为了将自己的网店打扮扮得漂漂亮亮的,吸引更多的人过来浏览你的小店,购买你的商品。(2)做散货,灵活性大。店内集合多种品牌,多种风格,扩大顾客群。(3)进货渠道 1)批发市场进货。 这是最常见的进货渠道,如果你的小店是经营服装,那

48、么你可以去周围一些大型的服videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously worked,“ victory of the year. The Countys departments at all levels must firmly establish th

49、e “guanghui is gold and silver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic objective grasp of pollution control that focus, with the focus on th

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