安踏市场调研报告.doc

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1、balanced and run the satisfaction of the people education. Room XX City Bureau of educational supervision of XX municipality May 6, 2016 County economic information and Business Council System Committee “two learn a do“ learning arrangements specific programme for advance full strictly rule party, a

2、ccording to County Organization Department on County “two learn a do“ learning arrangements of specific programme and I Board learning education implementation programme spirit, according to distinguish level, and has targeted solution problem of requirements, ensure learning education made effectiv

3、eness, promote all members consciously respected Constitution, and comply with party rules, with XI General Secretary series important speech spirit armed mind, and guide practice, and Promote the work and be qualified party members and learning arrangements are hereby makes the following specific p

4、rogrammes. Learning requirements, on all party members to study the party Constitution and party rules and unify the XI series of important speech, General Secretary, speech learning series to deepen understanding of the Constitution Party rules, Constitution Party rules in the deep insight series a

5、ddress the basic spirit and practical requirements. 1. Constitution Party rules. Learning of the party Constitution, a deep understanding of the partys nature, purpose, guiding principles, goals, organization, good style, grasp conditions, rights and obligations of party members, bearing in mind tha

6、t oath, clear qualified party member criteria and conditions. Learning the code of self-discipline of the CPC, the CPCs disciplinary regulations, the Chinese Communist Party Member Rights Ordinance and so on, mastering self-discipline standards of “four must“, the “four upholdings“, mastering variou

7、s types of disciplinary offence and punishment provisions. 2. series spoke. To XI General Secretary series important speech reading (2016 version) and out poverty for basic textbook, learning understand XI General Secretary series important speech of basic spirit, learning understand Central ruling

8、acting political new concept new thought new strategy of basic content, learning understand XI General Secretary in Fujian work during advocate of “four grassroots“ “immediately on do“ “drop“ “weak bird first fly“ and the in Nanping research study proposed of “gravity Xia moved“, and “innovation mec

9、hanism“, important thought, Master and strengthen the party spirit, fulfills the purpose ideas, moral character, conservation related to the basic requirements. Main understand master following aspects content: (1) ideal faith is Communists spirit Shang of “calcium“, set right of worldview, and Outl

10、ook on life, and values; (2) China dream is national of dream, and national of dream, and people of dream, is Chinese modern yilai most great of dream, core Essentials is national prosperity, and national revitalization, and people happiness; (3) China features Socialist is achieved Chinese great re

11、vival of way, enhanced road confidence, and theory confidence, and system confidence; (4) “four a full“ Strategy layout is new of history conditions Xia party ruling acting political total strategy, consciously with “four a full“ led the work; (5) insisted innovation, and coordination, and green, an

12、d open, and shared development is relationship China development global of one deep change, according to new development concept do job; (6) practice line Socialist core values, promote Socialist thought moral and Chinese traditional virtuefull strictly rule party is all members common responsibilit

13、y, must implementation to each branch and each name members. 3 . Play a vanguard and exemplary role in life. Keep to the correct political orientation, political sensitivity and political judgment, dare to fight against all kinds of wrong thought, wrong words and deeds. (2) firmly establish consciou

14、sness of the party, the party members consciousness. Focus on some party members sense of organization and discipline, they do not participate in the Organization, is not required to pay membership dues for a long time, do not play a vanguard and exemplary role, some dont even mention membership, fa

15、il to make a distinction between right and wrong, failing to observe political discipline and rules, and so on. Always keep in mind that he is a Communist, strengthen party spirit, listening party, party, party, party, party party guarding party, at the party, the party for the party. (3) strengthen

16、ing the consciousness of the partys purpose. Focus on peoples conception of some party members, lack of sense of service, do not care for the masses did not take the initiative, and some even hurt public interests, job, excellent thick friends, eating, and so on. Bearing in mind the fundamental purp

17、ose of serving, top people at heart, close ties with the masses, be kind to people, dedicated to public service and play a part in poverty relief, with practical actions to win the trust and support of the masses. (4) actively practicing the Socialist core values. Focus on do not observe stringent m

18、embers, knowledge out of devotion, talk about ethics, good faith is not enough, and some even value distortions, moral misconduct, sexy vulgar, materialistic, and so on. Strengthening moral cultivation, Zonta for good, pay attention to self-discipline, spiritual pursuit, to internalize the core valu

19、es into conscious action, with exemplary behavior influence and lead people. (5) set up in the practice of promoting reform, development and stability. Focus on some party members with the status quo, a less aggressive mood, depressed, saying sluggish again, just to get by not seeking guodeying, som

20、e even perfunctory address, evading responsibility and other issues. Actively adapt to the economic development of the new normal, seriously implement the new development philosophy, hard work hard work hard, based on their own dedication. Second, on the Council of the section-level cadres above req

21、uirements section above party cadres to take the lead in the education working closely with leading practice, learn more, better, more strict requirements, higher, and strive to improve the ideological and political quality and theoretical levels. 1. Constitution Party rules. System learning underst

22、anding CPC articles, in full grasp basic content of based Shang, focus master Constitution master and members, and party of organization system, and party of Central Organization, and party of place organization, and party of grass-roots organizations, and party of cadres, and party of discipline, c

23、hapter content, deep grasp “two a vanguard“ of nature and mission, further clear “four a service“ of requirements, master members leaders must has of six items basic conditions. Studying the code of self-discipline of the CPC the CPC disciplinary regulations regulations of the CPC local committees o

24、f the party work of the Chinese Communist Party (for trial implementation) Ordinance, such as the selection and appointment of party and Government leading cadres work of important laws and regulations within一目标市场调查安 踏 品 牌 不 仅 是 标 志 , 而 是 比 标 志 更 具 意 义 和 联 想 。 安 , 安 心 创 业 。 踏 ,踏 实 做 人 。 安 踏 品 牌 是 用

25、一 种 客 观 的 、 直 接 的 文 字 , 陈 述 着 它 持 久 不 变 的品 牌 根 源 。 安 踏 品 牌 的 精 神 已 超 越 国 家 和 文 化 的 界 限 , 将 “超 越 自 我 的 体 育精 神 ”融 入 到 每 个 人 的 生 活 。 安 心 创 业 , 踏 实 做 人 。 正 是 “安 踏 ”名 字 的 来 源 。安踏的目标市场定位是生活在二三线城市的普通年轻人,高中生,大学生,在职场底层努力打拼,渴望出头的职场新人。他们需要找一个自我表现和炫耀张扬的渠道来释放自己,这个渠道就是运动,有永不服输的精神,追求个性,时尚张扬,看重品牌的年轻人二包装产品调查, “安 踏 ”

26、由 生 产 单 一 运 动 鞋 过 渡 到 生 产 体 育 用 品 , 产 品 结 构 扩 展 到 运 动 鞋 、运 动 服 装 、 帽 袜 、 箱 包 等 ; 同 时 重 新 打 造 “安 踏 ”的 店 铺 模 式 体 育 用品 专 卖 店 。 这 是 “安 踏 ”发 展 的 一 个 新 阶 段 。安 踏 在 同 类 市 场 中 处 于 中 等 地 位 , 安 踏 追 寻 的 是 中 国 运 动 品 牌 一 线 品 牌 的发 展 趋 势 , 但 是 他 的 广 告 投 放 上 面 主 要 是 针 对 国 内 篮 球 联 赛 来 做 品 牌 推 广 覆盖 , 给 中 国 人 更 加 国 有 化

27、 , 但 是 像 李 宁 , 匹 克 就 有 点 国 际 接 轨 的 意 思 看 , 所以 从 品 牌 效 应 上 面 来 说 毕 竟 品 牌 历 史 有 限 , 只 能 随 波 逐 流 没 有 资 本 做 引 领 者 ,市 场 定 位 中 档 国 有 品 牌 , 品 牌 对 中 低 端 的 大 众 消 费 群 有 一 定 的 品 牌 效 应 。三生产企业状况调查1994 年 , 在 福 建 泉 州 市 晋 江 的 一 家 制 鞋 作 坊 门 口 第 一 次 挂 上 了 安 踏 的标 志 , 经 过 十 几 年 的 发 展 , 安 踏 已 发 展 成 为 中 国 最 大 的 以 营 销 为 导

28、 向 的 综合 性 体 育 用 品 企 业 之 一 , 安 踏 企 业 领 导 人 丁 志 忠 因 为 其 对 于 中 国 体 育 的 特殊 贡 献 , 被 评 为 第 17 届 “中 国 十 大 杰 出 青 年 ”安 踏 ( 中 国 ) 有 限 公 司 创 建 于 1991 年 , 旗 下 有 香 港 安 大 国 际 投 资 有限 公 司 、 安 踏 (福 建 )鞋 业 有 限 公 司 、 北 京 安 踏 东 方 体 育 用 品 有 限 公 司 等 。 十多 年 来 , 安 踏 公 司 秉 承 “安 心 创 业 、 踏 实 做 人 、 创 百 年 品 牌 ”的 经 营 理 念 ,经 过 不

29、懈 努 力 , 已 发 展 成 为 国 内 最 大 的 集 生 产 制 造 与 营 销 导 向 于 一 体 的 综 合性 体 育 用 品 企 业 。 一 个 占 地 面 积 达 100 余 亩 、 具 备 10 条 现 代 化 生 产 线 的 花 园 式 工业 园 坐 落 在 美 丽 的 侨 乡 晋 江 市 。 这 10 条 全 部 实 行 电 脑 化 管 理 的 生 产 线 , 从2004 年 1 月 开 始 全 面 投 入 使 用 以 来 , 使 安 踏 高 端 产 品 的 研 发 、 生 产 、 配 送 得balanced and run the satisfaction of the

30、people education. Room XX City Bureau of educational supervision of XX municipality May 6, 2016 County economic information and Business Council System Committee “two learn a do“ learning arrangements specific programme for advance full strictly rule party, according to County Organization Departmen

31、t on County “two learn a do“ learning arrangements of specific programme and I Board learning education implementation programme spirit, according to distinguish level, and has targeted solution problem of requirements, ensure learning education made effectiveness, promote all members consciously re

32、spected Constitution, and comply with party rules, with XI General Secretary series important speech spirit armed mind, and guide practice, and Promote the work and be qualified party members and learning arrangements are hereby makes the following specific programmes. Learning requirements, on all

33、party members to study the party Constitution and party rules and unify the XI series of important speech, General Secretary, speech learning series to deepen understanding of the Constitution Party rules, Constitution Party rules in the deep insight series address the basic spirit and practical req

34、uirements. 1. Constitution Party rules. Learning of the party Constitution, a deep understanding of the partys nature, purpose, guiding principles, goals, organization, good style, grasp conditions, rights and obligations of party members, bearing in mind that oath, clear qualified party member crit

35、eria and conditions. Learning the code of self-discipline of the CPC, the CPCs disciplinary regulations, the Chinese Communist Party Member Rights Ordinance and so on, mastering self-discipline standards of “four must“, the “four upholdings“, mastering various types of disciplinary offence and punis

36、hment provisions. 2. series spoke. To XI General Secretary series important speech reading (2016 version) and out poverty for basic textbook, learning understand XI General Secretary series important speech of basic spirit, learning understand Central ruling acting political new concept new thought

37、new strategy of basic content, learning understand XI General Secretary in Fujian work during advocate of “four grassroots“ “immediately on do“ “drop“ “weak bird first fly“ and the in Nanping research study proposed of “gravity Xia moved“, and “innovation mechanism“, important thought, Master and st

38、rengthen the party spirit, fulfills the purpose ideas, moral character, conservation related to the basic requirements. Main understand master following aspects content: (1) ideal faith is Communists spirit Shang of “calcium“, set right of worldview, and Outlook on life, and values; (2) China dream

39、is national of dream, and national of dream, and people of dream, is Chinese modern yilai most great of dream, core Essentials is national prosperity, and national revitalization, and people happiness; (3) China features Socialist is achieved Chinese great revival of way, enhanced road confidence, a

40、nd theory confidence, and system confidence; (4) “four a full“ Strategy layout is new of history conditions Xia party ruling acting political total strategy, consciously with “four a full“ led the work; (5) insisted innovation, and coordination, and green, and open, and shared development is relatio

41、nship China development global of one deep change, according to new development concept do job; (6) practice line Socialist core values, promote Socialist thought moral and Chinese traditional virtuefull strictly rule party is all members common responsibility, must implementation to each branch and

42、 each name members. 3 . Play a vanguard and exemplary role in life. Keep to the correct political orientation, political sensitivity and political judgment, dare to fight against all kinds of wrong thought, wrong words and deeds. (2) firmly establish consciousness of the party, the party members con

43、sciousness. Focus on some party members sense of organization and discipline, they do not participate in the Organization, is not required to pay membership dues for a long time, do not play a vanguard and exemplary role, some dont even mention membership, fail to make a distinction between right an

44、d wrong, failing to observe political discipline and rules, and so on. Always keep in mind that he is a Communist, strengthen party spirit, listening party, party, party, party, party party guarding party, at the party, the party for the party. (3) strengthening the consciousness of the partys purpo

45、se. Focus on peoples conception of some party members, lack of sense of service, do not care for the masses did not take the initiative, and some even hurt public interests, job, excellent thick friends, eating, and so on. Bearing in mind the fundamental purpose of serving, top people at heart, clos

46、e ties with the masses, be kind to people, dedicated to public service and play a part in poverty relief, with practical actions to win the trust and support of the masses. (4) actively practicing the Socialist core values. Focus on do not observe stringent members, knowledge out of devotion, talk a

47、bout ethics, good faith is not enough, and some even value distortions, moral misconduct, sexy vulgar, materialistic, and so on. Strengthening moral cultivation, Zonta for good, pay attention to self-discipline, spiritual pursuit, to internalize the core values into conscious action, with exemplary

48、behavior influence and lead people. (5) set up in the practice of promoting reform, development and stability. Focus on some party members with the status quo, a less aggressive mood, depressed, saying sluggish again, just to get by not seeking guodeying, some even perfunctory address, evading respo

49、nsibility and other issues. Actively adapt to the economic development of the new normal, seriously implement the new development philosophy, hard work hard work hard, based on their own dedication. Second, on the Council of the section-level cadres above requirements section above party cadres to take the lead in the education working closely with leading practice, learn more, better, more strict requirements, higher, and strive to improve the ideological and political quality and theoretical levels. 1. Constitution Party rules.

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