淮安新亚顾客满意度调查报告.doc

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1、videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously worked,“ victory of the year. The Countys departments at all levels must firmly establish the “guanghui i

2、s gold and silver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was

3、built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic objective grasp of pollution control that focus, with the focus on three things: a good job, “clear rivers“ reaching the County created. Organization “look back“ speci

4、al inspection, the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the “one-stop strategy“, improving the inferior five water quality monitoring stations work this

5、year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of “clear rivers“ standards. Second, pay special attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis

6、of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve “effluent from sewage treatment rate, running accuracy, compliance“ requirement, speed up the towns support network construction, is focusing on nanotubes home

7、“last meters“ question. Domestic sewage treatment in rural areas, this year is the final year of the three-year action, determination to fight and the momentum around, ending the battle on which fully to ensure the realization of all County 648 formed village coverage. Also, be sure to attach import

8、ance to focus on rural domestic wastewater treatment facility operation and management, ensure that wastewater treatment facility up and running, role play, avoid the “Sun“ problem. Third, pay special attention to the River Lake pond desilting operation. Provinces now have focused on pollution contr

9、ol of water go to “dig up mud“, as the deepening water of this years “plays“. Next, to jump-start an investigation line touches work, implementation plan according to the priorities and the programme of work, in accordance with the “one river one policy“ requires detailed cleaning, dredging plan, pl

10、anning ahead of time cleaning out mud “way out“, according to local conditions to do sludge, promote scientific resource utilization of silt and mud. (B) the heavy regulation of heavily polluting industries. Pollution of water must grab the source, wastewater is primarily the source of backward prod

11、uction capacity, increase the intensity oftreatment of heavily polluting industries. According to municipal, and municipal government deployment of seven big heavy pollution industry regulation “three years action plans“, requirements to December 2016 end of Qian, all included shut stopped eliminate

12、d of enterprise all shut stopped eliminated in place; June 30, 2017 Qian, all included place regulation upgrade and agglomeration restructuring of enterprise by unified standard regulation in place, late not standard of enterprise are implementation discontinued; June 30, 2018 Qian, all intends Park

13、 production of enterprise relocation Park in place, late not Park of are discontinued. In the process of renovation, will focus on four aspects: to firmly close the high energy consumption and heavy pollution, hopeless enterprise governance and production lines, eliminated a number of yearly emissio

14、n intensity, low value-added products of backward production capacity. Second, we must strictly enforce the space, total project “Trinity“ environment access system, promoting industry access and environmental conditions of access of enterprises to the Park, industrial park, in principle, no longer

15、the class on the new project. Thirdly, promoting replacement and reconstruction of heavily polluting industries, mergers and reorganizations, guide enterprises to energy conservation, recycling and low-carbon and clean production, and improve the level of green development. Four to establish a long-

16、term supervision mechanism, increase the intensity of special inspections, investigate and punish the rectification is not in place, normal business of running anti-pollution installations do not. (Iii) linkage to promote flood control water, drainage, water supply, improving water saving. Speed up

17、cross Yang support river dike reinforcement, and along Pu seawall except insurance reinforcement, and Lake Qian sluice, and BA Cao sluice, and cloud cover reservoir, focus flood control drainage engineering construction, vigorously implementation “strong library“ “solid di“ “spread row“ engineering,

18、 increased geological disaster hidden points governance efforts, solid advance small basin torrent disaster governance, efforts from essentially solution basin sex, and regional flood control drainage capacity insufficient of problem. Vigorously implement the piers, algae and other water sources pro

19、tection and, promoting rural drinking water safety projects, setting up water pricing reform and environmental protection mechanism, guiding water depth. Further soil pollution and repair, strengthen agricultural non-point source pollution prevention, mountain, water, forests, fields, lakes, various

20、 elements mutual long. Four, manage to tighten control, to play “three to split“ battle. Xia Baolong, Secretary of provincial party Committee stressed that while the “three to split“ operation time is over three years, but “three to split“ must continue to catch on, and resolve a split cannot be cha

21、nged. All localities and departments to the village and “no unauthorised“ created淮安新亚顾客满意度调查报告-小熊调研小组一、调研背景为了更好的满足顾客需求,做相关方面的调查来明确今后商场的发展方向,同时可以更好的经营商场,我们针对淮安新亚进行了问卷式调查。在淮安市区,淮安新亚自从重新装修开业以来,环境焕然一新,服务更加周到贴心,商品种类繁多,经营理念越来越考虑到顾客的心理。闪动新亚 炫动淮安 . 超越平凡 演绎精致 中央新亚精品超市与您共创品位生活. 二、调研目标1、 了解顾客对新亚商场的满意度,其中满意度指标包

22、括商品因素、服务质量、购物环境、企业形象、顾客抱怨等五个指标 ,测定分别的满意度,从中了解到商场不足之处,加以改正和完善。2、与最强竞争对手金鹰相比找出自身需要改进的地方,使得淮安新亚百货商场赢得更多的客户群体,获取更多利润。三、数据采集方法1、采取调查问卷结合问答来进行调研测评,从商品因素、服务质量、购物环境、企业形象、顾客抱怨等五个指标来测评顾客满意度。设计好问卷,在新亚国际广场邀请在新亚购物的顾客按五分制进行打分(很不满意比较不满意一般比较满意满意)对各指标的满意程度进行打分,本次调查发放问卷 200 份,收回有效问卷 170 份,调查的统计结果见表一。2、应用软件 Excel2003。

23、四、调研结果(1)对统计结果的总体分析根据表 1,结合五分制中各分数的含义,可以直观的看出各细分指标的满意程度。如顾客对服务质量中的服务态度满意度最高,分值为 3.79;而对于商品因素中的价格满意度最低,分值为 3.09.。利用层次分析法,表 1 为本次调查的顾客满意度的数据计算结果。从表中可以得到结果,总的顾客满意度为 3.531。videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timeta

24、bles “for three years to resolve outstanding issues, obviously worked,“ victory of the year. The Countys departments at all levels must firmly establish the “guanghui is gold and silver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong

25、determination to improve the environment, consistently playing well “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic

26、 objective grasp of pollution control that focus, with the focus on three things: a good job, “clear rivers“ reaching the County created. Organization “look back“ special inspection, the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found

27、in place firmly to prevent river pollution rebound. In accordance with the “one-stop strategy“, improving the inferior five water quality monitoring stations work this year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure

28、 the creation this year of “clear rivers“ standards. Second, pay special attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to

29、improve “effluent from sewage treatment rate, running accuracy, compliance“ requirement, speed up the towns support network construction, is focusing on nanotubes home “last meters“ question. Domestic sewage treatment in rural areas, this year is the final year of the three-year action, determinatio

30、n to fight and the momentum around, ending the battle on which fully to ensure the realization of all County 648 formed village coverage. Also, be sure to attach importance to focus on rural domestic wastewater treatment facility operation and management, ensure that wastewater treatment facility up

31、 and running, role play, avoid the “Sun“ problem. Third, pay special attention to the River Lake pond desilting operation. Provinces now have focused on pollution control of water go to “dig up mud“, as the deepening water of this years “plays“. Next, to jump-start an investigation line touches work

32、, implementation plan according to the priorities and the programme of work, in accordance with the “one river one policy“ requires detailed cleaning, dredging plan, planning ahead of time cleaning out mud “way out“, according to local conditions to do sludge, promote scientific resource utilization

33、 of silt and mud. (B) the heavy regulation of heavily polluting industries. Pollution of water must grab the source, wastewater is primarily the source of backward production capacity, increase the intensity oftreatment of heavily polluting industries. According to municipal, and municipal governmen

34、t deployment of seven big heavy pollution industry regulation “three years action plans“, requirements to December 2016 end of Qian, all included shut stopped eliminated of enterprise all shut stopped eliminated in place; June 30, 2017 Qian, all included place regulation upgrade and agglomeration re

35、structuring of enterprise by unified standard regulation in place, late not standard of enterprise are implementation discontinued; June 30, 2018 Qian, all intends Park production of enterprise relocation Park in place, late not Park of are discontinued. In the process of renovation, will focus on f

36、our aspects: to firmly close the high energy consumption and heavy pollution, hopeless enterprise governance and production lines, eliminated a number of yearly emission intensity, low value-added products of backward production capacity. Second, we must strictly enforce the space, total project “Tr

37、inity“ environment access system, promoting industry access and environmental conditions of access of enterprises to the Park, industrial park, in principle, no longer the class on the new project. Thirdly, promoting replacement and reconstruction of heavily polluting industries, mergers and reorgan

38、izations, guide enterprises to energy conservation, recycling and low-carbon and clean production, and improve the level of green development. Four to establish a long-term supervision mechanism, increase the intensity of special inspections, investigate and punish the rectification is not in place,

39、 normal business of running anti-pollution installations do not. (Iii) linkage to promote flood control water, drainage, water supply, improving water saving. Speed up cross Yang support river dike reinforcement, and along Pu seawall except insurance reinforcement, and Lake Qian sluice, and BA Cao s

40、luice, and cloud cover reservoir, focus flood control drainage engineering construction, vigorously implementation “strong library“ “solid di“ “spread row“ engineering, increased geological disaster hidden points governance efforts, solid advance small basin torrent disaster governance, efforts from

41、 essentially solution basin sex, and regional flood control drainage capacity insufficient of problem. Vigorously implement the piers, algae and other water sources protection and, promoting rural drinking water safety projects, setting up water pricing reform and environmental protection mechanism,

42、 guiding water depth. Further soil pollution and repair, strengthen agricultural non-point source pollution prevention, mountain, water, forests, fields, lakes, various elements mutual long. Four, manage to tighten control, to play “three to split“ battle. Xia Baolong, Secretary of provincial party

43、Committee stressed that while the “three to split“ operation time is over three years, but “three to split“ must continue to catch on, and resolve a split cannot be changed. All localities and departments to the village and “no unauthorised“ created表 1 准则层顾客满意度新亚国际商场满意度调查评价表第一层 第二层 第三层准则层 满意度S指标层 满意

44、度S权重W指标层 满意度S权重W商品因素 A1 质量(B1) 质量(B1) 3.44 0.34价格(B2) 价格(B2) 3.09 0.31品种(B3)3.384 0.21品种(B3) 3.59 0.35服务质量 A2 员工的业务知识(B4) 员工的业务知识(B4) 3.43 0.32服务态度(B5) 服务态度(B5) 3.79 0.35结帐准确有效率(B6)3.582 0.27结帐准确有效率(B6) 3.51 0.33购物环境 A3 交通便利性(B7) 交通便利性(B7) 3.51 0.24服务设施健全性(B8) 服务设施健全性(B8) 3.74 0.26卖场标志准确性(B9) 卖场标志准确

45、性(B9) 3.46 0.24卖场环境的舒适性(B10)3.605 0.25卖场环境的舒适性(B10)3.69 0.26企业形象 A4 企业的经营理念(B11)企业的经营理念(B11)3.62 0.5品牌的声誉(B12)3.605 0.15品牌的声誉(B12) 3.59 0.5顾客的抱怨A5投诉处理的及时性(B13)投诉处理的及时性(B13)3.47 0.53.531投诉处理的结果(B14)3.425 0.12投诉处理的结果(B14)3.38 0.5(2)对统计结果的具体分析通过统计,得到新亚国际商场的顾客满意度为 3.531,在一般和比较满意之间的两个等级之间,与消费者对新亚国际商场的主观印

46、象一致,可以肯定所设计的指标对百货商场有很强的适用性。具体如下图,分别对商品因素(图 A1) 、服务质量(图 A2) 、购物环境(图A3) 、企业形象(图 A4) 、顾客抱怨(图 A5)满意度进行分析。图 A1 商品因素满意度分析图 商 品 因 素 满 意 度 分 析 图3.443.093.592.82.933.13.23.33.43.53.63.7质 量 (B1) 价 格 (B2) 品 种 (B3)videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “

47、five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously worked,“ victory of the year. The Countys departments at all levels must firmly establish the “guanghui is gold and silver“ green development concept, convinced that Castle is not relaxed, always maintai

48、ning strategic ability and strong determination to improve the environment, consistently playing well “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the co

49、unty level, up to five“ this basic objective grasp of pollution control that focus, with the focus on three things: a good job, “clear rivers“ reaching the County created. Organization “look back“ special inspection, the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the “one-stop strategy“, improving the inferior five water quality monitoring stations work this year to ensur

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