1、Page 1 of 22Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of busi
2、ness. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand; ra
3、ther, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid co
4、stly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why youre creating your pl
5、an, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the valu
6、e of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented should be modified to
7、 suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termPage 2 of 22o Funds needed in two to five
8、 years timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reportin
9、g to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and markets?Will you be on the cutting edge with your products a
10、nd services?What is the status of research and development? And what is required to:o Bring product/service to market?o Keep the company competitive?How does the company:o Protect intellectual property?o Avoid technological obsolescence?o Supply necessary capital?o Retain key personnel?High-tech com
11、panies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good. You must do longer-term financial forecasts to show when pr
12、ofit take-off is expected to occur. And your assumptions must be well documented and well argued.Page 3 of 22Business planOWNERSYour Business NameDateE-MailWebpagePage 4 of 22Table of contents1. Executive summary .62. Introduction to the Company and its Management .72.1 Company Overview .72.2 Organi
13、sational Structure .72.3 The Management Team .72.4 Advisory Board .72.5 Proposed Management Compensation.72.6 Headcount Forecast .73. Products and Services Description.83.1 Products and Technologies Introduction .83.2 Detailed Development Plan.83.2.1 Product Roadmaps.83.2.2 Development Stages .83.3
14、Future Applications .84. Marketing Analysis.94.1 Market Trend .94.2 Market Segmentation .104.3 Market Gap (Unique Selling Point).104.4 Competitive Analysis .105. Business Model .125.1 Core Competence.125.2 SWOT Analysis.125.3 Marketing Plan .125.4 Sales Forecast.145.4.1 Realistic Scenario .155.4.2 O
15、ptimistic Scenario .155.4.3 Pessimistic Scenario.156. Risk Analysis and Management .166.1 Technical Risk .166.1.1 Technology Safety.166.1.2 Product Quality .166.1.3 Delay .16Page 5 of 226.2 Competition Risk .166.3 Management of Growth.176.4 Market Risk.177. Financial Plan .187.1 Summary of Assumptio
16、ns.187.1.1 Revenue .187.1.2 Direct Variable Costs.187.1.3 Fixed Asset Investment .187.1.4 Human Resources .187.1.5 Services Rendered by 3rd Party .187.1.6 Infrastructure and Operational Costs .187.1.7 Marketing.187.1.8 Tax.187.2 Break-Even Position .187.3 Projected profits.197.4 Investment and Retur
17、n .197.5 Financial Statements .198. Business Feasibility and Impact in the UK and China.209. References .2110. Appendices .22Page 6 of 221. Executive summaryWrite this section last.We suggest that you make it no more than two pages long.Include everything that you would cover in a five-minute interv
18、iew.Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?Make it enthusiastic, professional, complete and concise.If proposing for an investment, state clea
19、rly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.Paragraph headings can be used if they identify the purpose of each paragraph. (example below)Company and Management (Team)Product/Service Description M
20、arket AnalysisCompany Strategy Risk Analysis Financial Plan Investment Proposition Page 7 of 222. Introduction to the Company and its Management2.1 Company OverviewWhat business will you be in? What will you do?Mission Statement: Many companies have a brief mission statement, usually in 30 words or
21、fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.2.2 Organisational StructureIf youll have more than 10 employees, create an organizational chart showing the management hierarchy and who is res
22、ponsible for key functions.Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.2.3 The Management TeamWho will manage the business on a day-to-day basis? What experience does that person bring to the business? What speci
23、al or distinctive competencies? Is there a plan for continuation of the business if this person is lost or incapacitated?2.4 Advisory BoardList members of management advisory board and their short resume/CV.2.5 Proposed Management CompensationIf the management team are willing to reduce their compen
24、sation in the first year of business2.6 Headcount ForecastNumber of employees of each departments and the total in the next 5 years. (tables preferred)Page 8 of 223. Products and Services Description3.1 Products and Technologies Introduction Describe in depth your products or services (technical spe
25、cifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.What are the cost, fee or commission structures of your products or s
26、ervices?Dont forget to include the current Patent Status.3.2 Detailed Development Plan3.2.1 Product RoadmapsList and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables and figures are encour
27、aged)3.2.2 Development StagesWrite down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.3.3 Future ApplicationsList and describe potential applications.Page 9 of 224. Marketing AnalysisNo matter how good your products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume
