1、E-commerce English 100 电子商务英语 100 句编者：经济系余庆泽1. E-commerce means doing business through electronic media. 电子商务指通过电子媒介进行做生意。2. The traditional sales and shopping channels are now moving onto the Internet. 传统销售和购物的渠道现在都搬到互联网上。3. They break the national and regional, visible and invisible barriers to gl
2、obalization of production enterprises. 他们打破国家和地区、看得见和看不见的障碍，使生产企业迈向消全球化。4. E-commerce is coming of age, but not in the way predicted in the bubble years ( Paul Markillie).电子商务日臻完善，超乎泡沫年代的预测。5. It changes the mode of operation of enterprises，the management model and the settlement of the payment of b
3、usiness.它改变了企业的生产模式、管理模式和支付方式。6. Valuations of E-commerce are rising again and some of the dotcoms are making real profits。对电子商务的评价正在提升，部分电子商务公司已开始赢利。7. According to Americas Department of Commerce, online retail sales in the worlds biggest market last year rose by 26% to $55 billion.据美国商务部统计，去年全球最大
4、市场的网上零售额增长了26%，达到 550 亿美元。8. It amounts to only 1.6% of total retail sales.这相当于全球零售业总额的 1.6%9. The vast majority of people still buy most things in the good old “bricks-and-mortar” world.绝大部分人依然习惯在传统的实体商店里购买大部分物品。10. E-commerce is already very big, and it is going to get much bigger.电子商务的规模已经壮大，发展迅猛
5、。11. The internet is exerting the influence over purchases carried out in the offline world. 网上交易正对线下交易产生影响。12. To start with, the internet is profoundly changing consumer behaviour.首先，互联网正深深地改变人们的消费行为。13. Four out of ten people start shopping for new cars online, even though most end up buying them
6、 from traditional dealers.有 2/5 的人开始在网上买新汽车，虽然最后成交仍是从传统的经销商那里购买。14. The difference is that these customers come to the showroom armed with information about the car and the best available deals. 不同的是，这些客户带着网上搜集的有关汽车和最佳经销商的各种信息来看样车。15. Half of the 60m consumers in Europe who have an internet connecti
7、on bought products offline after having investigated prices and details online.在欧洲 6 亿消费者中，半数是在网上查询商品信息，然后离线购物。16. People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide.如果把客户满意度高就作为导购，人们更乐意采用网上购物方式。17. Websites are doing ever more and cleverer things to se
8、rve and entertain their customers。现在网站所作的事情越来越明智，他们服务客户，为客户带来快乐。18. A company that neglects its website may be committing commercial suicide. 不注重网站建设的公司无异于在商战中自杀。19. A website is increasingly becoming the gateway to a companys brand, products and serviceseven if the firm does not sell online. 即便公司并不
9、从事网上交易，网站也会成为人们了解其品牌、产品及服务的门户。20. A useless website suggests a useless company, and a rival is only a mouse-click away.无价值的网站意味着公司没什么价值。竞争对手只要鼠标点击一下就被击倒。21. Companies have to ensure that they appear high up in internet search results. 公司要确保它能出现在每次搜索结果的前列。22. For many users, a search site is now thei
10、r point of entry to the internet. 对于很多用户而言，搜索网站是他们进入互联网的切入点。23. Over the last few years the internet has evolved from being a scientific study network into a new generation of business platform.在过去数年中，因特网已经从一个仅用于科研的网络发展成新一代的商务平台。24. Nowadays we can buy goods online, book holiday journey over the int
11、ernet in an instant.时下，我们通过因特网可以在顷刻间完成网上购物，预定假日旅程。25. A device in this case can be anything like a silicon slice and an internet connection.这样的装置可能是一个电子设备和互联网。26.There is so much to do，so many questions to answer and so much of possibility to explore.要做的事，要解答的问题和要探究的可能性如此之多。27. When you begin planni
12、ng an e-business，the most important thing is doing everything at once.当你开始策划电子商务时，应该记住最重要的一点：及时行动。28. This lets you pick a targeted starting point，then the other procedures of business will flow.这样你就可以选择一个目标和界限清晰的起点，其它的一切创业步骤也将随之开始。29. The idea was to focus on customers who have been built up a cert
13、ain of relationships with the customer supports and through the internet.这一想法是针对那些通过互联网已建立起来某种关系的客户。30. The degree to which information flows down through the organization can influence by how much the idea was understood and embraced. 信息在机构内流通的状况受人们对观点的理解和接受程度的影响。31. Executives who have successfull
14、y led change efforts view that participating in the discussion and taking part in meeting are effective communication vehicles.曾经领导变革成功的决策者们主张，亲自参加会议讨论是最有效的沟通方式。32. The best-known search engine has already entered the lexicon: people say they have “Googled” a company, a product or their plumber. 全球知
15、名的搜索引擎早已进入当代词典：人们说他搜索了一个公司，一个产品或是管道工。33. The search business has also developed one of the most effective forms of advertising on the internet. 搜索业务也成为了互联网上最有成效的广告途径之一。34. It is already the best way to reach some consumers: teenagers and young men spend more time online than watching television.这是接近
16、青少年顾客群体最好的方式，因为他们花在互联网上的时间远远超过看电视的时间。35. All this means that searching on internet is turning into the internets next big battleground as Google defends itself against challenges from Yahoo! and Microsoft.所有这些说明，网上搜索成了互联网的下一个战场，正如Google 就是依赖其优异的搜索功能来抗衡 Yahoo! 和 Microsoft。36. The other way to get not
17、iced online is to offer goods and services through one of the big sites that already get a lot of traffic. 在网上获得关注的另一种方法就是在一家已拥有相当访问量的网站上登载自己的商品及服务。37. To take part, a companys products have to stand up to intense price competition. 一个公司要参与到这个平台中来，就必需经得住激烈的价格战。38. People check online prices, compare
18、 them with those in their local high street and may well take a peek at what customers in other countries are paying. 网购者往往会拿商品的网上报价与当地商店作比较，甚至会与别国的售价进行比较。39. Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige. 即便有法规阻止网站从境外购物，
19、仍有许多网站跃跃欲试。40. Someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration. 有人想买一部数字照相机，他会使用互联网搜索，再到商店里去考察、试样。41. The consumers will use a search engine to find the lowest price and buy online at home.消费者会在家里上网查询相机的最低售价，然后在网上订购。42. In this w
20、ay, consumers are deconstructing the purchasing process. 所以从这个意义上说，消费者已不再遵照传统的购物流程。43. They are unbundling product information from the transaction itself.他们把了解产品信息和交易过程分开。44. It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for th
21、em to be fickle. 不只是互联网上透明的价格使得消费者成为强势群体，网络也使得他们成为“ 薄情” 一族。45. If they do not like a website, they swiftly move on as the web is the most selfish environment in the world. 如果他们不喜欢某一网站，就会迅速离开。网络成了世界上最自私的场所。46. People want to use the internet whenever they want, how they want and for whatever they wan
22、t.人们应用互联网可谓是，随时随地、随心所欲。47. Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. 像雅虎这样一个致力于寻找并提供客户所需的各种信息作为公司战略取向的网站并不少（Yahoo!每月据称有 2.6 亿访问者）。48. The first thing they want is to become bette
23、r informed about products and prices. 消费者最关心的就是更详实的商品名录及其报价。49. Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food. 亚马逊现在已是世界闻名的图书经销商，以前它也在网上销售过其它产品，如保健品、珠宝和精选的食品。50. And yet nobod
24、y thinks real shops are finished, especially those operating in niche markets. 没人会认为传统商店会消失，特别是那些在细分市场经营的业务。51. Many bricks-and-mortar bookshops still make a good living, as do flea markets. 许多传统的实体商店仍保持不凡的业绩，如跳蚤市场等。52. But many record shops and travel agents could be in for a tougher time. 像音像和旅游市场
25、则受到了来自互联网的冲击，日子过得艰难。53. Erik Blackford, the head of IACs travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. 作为互联网最大的旅游代理商, Expedia 旅游公司的老板声称未来美国民众网上预订旅游服务的比例，将会从 20%上升到 50%以上。54. Mr
26、 Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending. Bezos 先生估计未来十年网上零售业将会达到零售总额的 10-15%，并将深刻地改变人们的消费观念。55. To some extent, the online and offline worlds may merge. 在一定程度上，网上和离线销售方式也将融合。56. Multi-channel selling
27、could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. 传统商店也将成为多种销售手段并存的集合体：商品目录、家庭电视直销、电视订货以及电子商务网站具全。57. But often it is likely to be the website where customers will be encouraged to place t
28、heir orders. 鼓励消费者通过网站订货还是比较热衷的消费方式。58. One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. 网上销售最大优势在于价廉。它们一般都是从生产厂家以低价直接卖给消费者。60. If the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else? 如果消费者在互联网上可以买到价格最低的商品，并能得到最好的服务，还有人会去其它地方购物吗？61. One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. 网购一方面是便利，另一方面会面临欺诈行为。这成为网上交易最大的威胁。
