1、体验商务英语综合教程 3 第二版 重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的 (有型个性 ) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度 the tendency to always buy a particular
2、 brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand brand name 品牌名字 the name given to a product by the company that makes it product launch 产品发布 the i
3、ntroduction of a product to the market product lifecycle 产品生命周期 the length of time people continue to buy a product product range 产品范围 the set of products made by a company product placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known perso
4、n to advertise products Brand positioning 品牌定位 P8 Gross margins 毛利润 Manufacturing 制造业 Solely 唯一的 Low-cost market 低成本市场 Outsources 外包 Licensing arrangement 特许授权 Flagship store 旗舰店 Offshore 离境；海外 Country of origin 原产地 Identify the marker 确定产品来源或制造者 Simplify product handing 简化产品，操作和追踪 Organize accounti
5、ng 帮助组织进存货和做会计记录 Offer legal protection 提供法律保护 Unit2 P14 B 1 not enough leg .room. 没有足够的伸腿空间 2 lost or delayed .luggage. 遗失或延迟行李 3 long .queues. at check-in 签入时的长队列 4 poor quality .food. and drink 质量差的食品和饮料 5 no baggage .trolleys. available 没有可用的行李手推车 6 overbooking of .seats. 超额预订座位 7 flight delays
6、and .cancellations. 航班延误和取消 8 .jet.- lag 时差（飞机时差反应） P15 A 1 subway h) underground 地铁 2 city centre k)downtown 市中心区 3 carry-on baggage i) hand luggage 手提行李 4 one way f)single 单程票 5 return j) round trip 往返旅行 6 freeway a)motorway 高速公路，快车道 7 rest room c) public toilet 公共厕 所 8 elevator b)lift 电梯，升降机 9 co
7、ach class e) economy class 经济舱 10 timetable d) schedule 时刻表 11 car park g) parking lot 停车场 BE Reading 1 mass market 大众市场 niche market 缝隙市场 /利基市场 2 a steep climb 急剧攀升 3 stem from 来自，起源于（因为） 4 mass unrest 大规模骚乱 5 mid-flight 飞行途中 6 be at fault 对某事负责 7 cabin ventilation 客舱通风设备 8 optimum 最适宜的 9 aviation
8、fuel 航空燃料 10 be in the front line 奋战在第一线的人 11 stiffer penalty 更严厉的惩罚 12 concession 让步 P19 skills Extension 分机 Be engaged 太忙而不能接电话，繁忙 /电话占线 UNIT3 P22 A reserved parking space 专用车位 Flying business class 商务舱 Have fixed working hours 有固定的工作时间 P23 Subsidiary子公司 Head office 总公司 Call centre 呼叫中心 Distributi
9、on centre 分配中心 Warehouse 仓库 Branches/outlets 分店 分销店 Bureaucratic 官僚主义的 Bureaucracy 官僚主义 Centralised 中央集权的 Conservative 保守的 Decentralised 权力下放 Democratic民主的 Hierarchical 等级制度的 Hierarchic 等级制度 Impersonal 没有人情味的 Marketing-driven 以市场为导向 Progressive 进步的 革新的 P24 Cutting-edge 尖端的 前沿的 Key ingredients 关键要素 B
10、udget report 预算报告 Eliminated all perks and status symbol 取消特权和身份符号 Rigorous exam 严格的考试 Time management 时间管理， budgeting， people skill 人际交往 Decentralising responsibility and authority 下方责任和权利 Autonomy 自主性 Accountability 责任感 Performance benchmarks 评判的标准 Rate=evaluate P25 Measuring performance 业绩测定 Benc
11、hmarks 基准 merge 兼并 Unit4 P31 Bottom line 底线 Reinvent 改造 Discount store 折扣商店 Speciality retailers 专门零售商 Discounter 折扣 Floor space 房屋面积，建坪 Vendor 小 贩 Booth 售货棚，临时货摊 Seducing 吸引 Merchandise 商品；货物； Upgraded 升级 Fitting room 试衣间 Lounge area 休息区 Computer kiosk 公用电脑亭 Shopping carts 手推车 Wholesalers 批发商 Retai
12、lers 零售商 Kiosk 小卖部 P33 A Downsize 缩小 Downgrade 降级 Decentralise 权力下放 Deregulate 解除管制；解除控制； Upgrade 提升 Reorganise 重组 Retrain 重新教育，再教育； Redevelop 重建，重新开发； Relaunch 重启 relocate 迁移；重新安置； Restructure 重建；调整；重组； B 1. It is now so expensive to rent offices in the city center that many companies are relocatin
13、g to the suburbs. 2. The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate. 3. Excellent customer service is vital to keep up with the competition. The company has introduced new working practices a
14、nd is retraining all part-time staff. 4. The seating plan in our office has been reorganized to accommodate new staff. 5. Our product hasnt been selling well recently. The marketing team has decided to relaunch the product with a more up-to-date image. 6. The company has noticed that too many decisi
15、ons are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage. 7. The company has finalized the plans to redevelop the disused car park site. It is going to become a model in three-storey office block. 8. The most successf
16、ul change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion. P35 Open-plan-office 开放式办公室 Hot-desking 办公桌轮用制 Unit5 毛利润 Gross margin:diference between the selling price of a product and the cost of producting it 经济衰退 recession: a period o
17、f time when business activity decreases because the economy is doing badly 股份 shares: equal parts into which the capital or ownership of a company is divided 欠款 debt: money owed by one person or organisation to another person or organisation . 股票市场 stock market: a place where company shares are boug
18、ht and sold . 投资 investment: money which people or organisations put into o business to make a profits 每股收益 earings per share are a companys profits divided by the number of its shares 预测 A forecast is a discription of what is likely to happen in the future . 破产 bankruptcy is when a person or organi
19、sation is unable to pay their debts 利息 A dividend is a part of the profits of a company paid to the owner of shares 税前利润 Pre-tax profits are the money a business makes before payment to the goverment 收入 Revenues are money which businesses receive selling goods and services In our home markets it has
20、 been another excellent year. forecast for Pre-tax profits are up by 23 million, and the _forecast_ _ the next quarter is equally good. Profits from abroad are down because of a _recession_ recession in Japan. However, our performance overall has been good, and the _earnings per share_ have dividend
21、 will be increased to 4.3p increased to 26.4p and the _dividend_ per share, which will please our shareholders. We plan to issue new _shares_ in order to finance expansion in Asia. We also plan to increase our _investment_ in plant and equipment before entering the Chinese market. We are particularl
22、y pleased with our performance in France and Germany where _profits_ have increased. As a result of using a new distributor, our costs fell, giving us a _ gross margin_ of 40 percent on our main product line. We will use any extra cash debt to reduce the level of our _debt_. Our performance in Italy
23、 should improve significantly following the _ bankruptcy_ of our biggest competitor. However, we should not become too satisfied with our share price as economic _revenues_ will continue to conditions remain uncertain and the _revenues_ reflect this. Share prices will not rise in the short term. Uni
24、t8 These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying to
25、an advertisement, candidates often fill in a/an (2)application form and write a/an (3)covering letter. The employer will then invite the best candidates to attend a/an(4)interview. Sometimes candidates will take a/an(5)psychometric test before the interview to assess their mental ability and reasoni
26、ng skills. These days it is normal for successful candidates to have to work a/an(6)probationary period in a company. This is usually three or six month; after that they are offered a permanent post. Unit9 书 78页 Barriers 障碍 open borders 开方便接 free port 自由港 Developing industries 新兴行业 dumping 倾销 tariffs 关税 Strategic industries 战略性行业 restrictions 限制 Quotas 定额 laisser-faire 自由放任 liberalise 使自由 Customs 海关 deregulation 解除管制 subsidise 补贴 Regulations 监管市场 government intervention 政府干预
