1、浙江万里学院现代物流学院 外文文献译文 1 毕业论文外文翻译 译文 标题：在线图书销售电子商务网站的设计与实现 资料来源 : 谷歌学术 作者： Swapna Kodali 企业对消费者电子商务方面（电子商务）是最明显的万维网业务使用。电子商务的主要目标网站是网上出售的商品和服务。该项目涉及开发一个电子商务网站，网上图书销售。它提供了一个用户可在商店购买不同书籍的目录。为了方便网上购买购物车是提供给用户。该系统使用后端数据库，中间层， 3 层的方法来实现， Microsoft Internet 信息服务 （ IIS）和 ASP.NET，和一个 Web浏览器前端客户端。为了开发一个电子商务网站，多
2、项技术必须研究和理解。这些措施包括多层次的体系结构，服务器和客户端脚本技术，实现技术，如ASP.NET，编程语言（如 C， VB.NET），关系数据库（如 My SQL，访问）。这是一个客观的项目，制定了基本的网站消费者在哪里提供了一个购物车应用程序，也知道所使用的技术开发这样的应用程序。这份文件将讨论的底层技术，创建和实现一个电子商务网站。 关键词： IIS， ASP.NET， C ， VB.NET， My SQL 1. 简介 电子商务正迅 速成为一个接受和使用的商业范式的地面。越来越多的业务用房实施网站提供的功能通过 Web 进行商业交易。它是合理的说法，这一过程在网络上购物是常事。这个项
3、目的目标是开发一个通用的电子商务商店任何产品，如书籍， CD，电脑，手机，电子产品，并（买家电）可以通过互联网从舒适的家。然而，实施的目的，本文将处理网上书店。网上商店是互联网上的虚拟商店，客户可以浏览目录，并选择感兴趣的产品。选定的项目可能会被收集在一个购物车。在结账时，在购物车中的项目将提交订单。在那个时候，将需要更多的信息以完成交易。通常情况下，客户将被要求 填写或选择订单地址，送货地址，送货选项 ，付款信息，如信用卡号码。一个 e-mail通知尽快顺序是放在发送给客户。 2. 文献回顾 电子商务（电子商务）的应用程序支持之间的互动关系不同的党派，在电子商务交易通过网络参与，以及 2在这
4、个过程中涉及的数据管理。电子商务的重要性日益增加是明显的，在所进行的研究在 GVU（图形，可视化和可用性）在佐治亚中心的研究技术学院。在他们从第八次调查结果摘要研究人员报告说，“电子商务的用户数量方面都在采取关闭购物，以及总额的人是通过互联网 “为浙江万里学院现代物流学院 外文文献译文 2 基础的交易支出。 2 万受访者中，超过三季度 报告在线购买项目。 “最引使用个人购物网站的原因是方便（ 65），其次（ 60）的供应商信息的可用性，没有压力的形式销售人员（ 55）和节省时间（ 53）。 虽然安全问题仍然是主要的原因，更多的人进行在线购买物品， GVA 的调查还表明，在电子商务安全的信心在不
5、断增加。随着更多的人获得信心，在当前的加密技术可以预计，越来越多的用户经常购买物品在线 11。一个良好的电子商务网站，应提交下列因素，为客户更好的可用性 11： 知道，当一个项目被保存或在购物车中没有保存。 将项目添加到购物车后，返回到网站的不同部分 。 轻松扫描和选择列表中的项目。 产品的有效分类组织。 简单的导航首页为特定的信息和订购链接产品。 明显的购物网站的链接或按钮。 最小的和有效的安全通知或消息。 产品信息一致的布局。 在一个电子商务网站的设计的另一个重要因素是反馈 4。 “用户和网站之间的互动循环是不完整的，直到网站响应由用户输入的命令。据诺曼 5， “反馈 - 发送回什么样的行
6、动实际上已经做的用户信息，什么样的结果已完成 - 是一个众所周知的概念，在控制和信息理论的科学。试想某人交谈时，你甚至不能听到自己的声音，或试图画一个用铅笔留下任何 标记的图片：有没有反馈。 网站反馈通常包括在视觉或口头信息的变化呈现给用户。简单的例子包括突出由用户选择或填充基于用户从下拉列表中选择一个表格上的一个领域。另一个例如使用收银机的声音确认，产品已被添加到电子购物车。应该承认迅速完成订单。这可能是与确认或履行页。生成和所花费的时间下载此页，然而，许多电子商务用户的刺激源。用户快速属性的含义事件。一个空白页，或用户认为是一个时间长 “收到确认，可能被解释为 ”必须有顺序错误的东西。 “
7、如果生成一个确认时间可能会比用户可合理预计的，那么设计应包括中间反馈给 用户说明所 取得的进步，从而确认或履行。最后，反馈不应当分散用户。行动和反应网站应该是有意义的。反馈不应该吸引用户的注意力从收集信息，选择产品及订货的重要任务。 3. 项目设计 为了设计一个网站，关系型数据库的设计必须首先。可分为两部分：数据模型和过程的概念设计模型。数据模型侧重于什么样的数据应存储在数据库中，而处理数据是如何处理的过程模型。为了把上下文关系型数据库，数据模型是用于设计关系表。这个过程模型是用来设计查询，将在这些访问和执行的操作浙江万里学院现代物流学院 外文文献译文 3 表。 3.1 数据模型 数据模型是所
8、需要的数据结构的概念表示由数据库。在设计数据库 的第一步是建立一个实体 - 关系图（ ERD）。 ERD 的 作为一个蓝图，从其中一个关系数据库可能推导。图 1 显示了该项目的 ERD 后，我们将显示从 ERD 来重新Relational 模式的转型。 实体 A 与 B 中正是在实体 B 一条记录，每个记录完全匹配 A.一个一个记录很多手段，每一个匹配零个或更多的记录的记录在 B和 B中的每个记录匹配A 中的一个记录，如果有一个一对多两个实体之间的关系，那么这些实体的代表作为关联实体。在关系数据库模型，各实体将被改造成一个表。随着属性的表如下。 浙江万里学院现代物流学院 外文文献原文 4 外文
9、文献原文 Title: THE DESIGN AND IMPLEMENTATION OF AN E-COMMERCE SITE FOR ONLINE BOOK SALES MaterialSource: Google Scholar Author: Swapna Kodali Abstract: In completing this graduate project I have been fortunate to have help, support and encouragement from many people. I would like to acknowledge them fo
10、r their cooperation. First, I would like to thank Dr.Hossein Hakimzadeh, my project advisor, for guiding me through each and every step of the process with knowledge and support. Thank you for your advice, guidance and assistance. I would also like to thank Dr.Shafii Mousavi and Dr.Dana Vrajitoru, m
11、y project committee members, who showed immense patience and understanding throughout the project and provided suggestions. Finally, I would like to dedicate this project to my parents, my husband Ram and my friends Kumar and Soumya, for their love, encouragement and help throughout the project. Key
12、words: IIS,ASP.NET,C ,VB.NET,My SQL 1. Introduction E-commerce is fast gaining ground as an accepted and used business paradigm. More and more business houses are implementing web sites providing functionality for performing commercial transactions over the web. It is reasonable to say that the proc
13、ess of shopping on the web is becoming commonplace. The objective of this project is to develop a general purpose e-commerce store where any product (such as books, CDs, computers, mobile phones, electronic items, and home appliances) can be bought from the comfort of home through the Internet. Howe
14、ver, for implementation purposes, this paper will deal with an online book store. An online store is a virtual store on the Internet where customers can browse the catalog and select products of interest. The selected items may be collected in a shopping cart. At checkout time, the items in the shop
15、ping cart will be presented as an order. At that time, more information will be needed to complete the transaction. Usually, the customer will be asked to fill or select a billing address, a shipping address, a shipping option, and payment information such as credit card number. An e- mail notificat
16、ion is sent to the customer as soon as the order is placed. 2. Literature Review 浙江万里学院现代物流学院 外文文献原文 5 Electronic Commerce (e-commerce) applications support the interaction between different parties participating in a commerce transaction via the network, as well as the management of the data involv
17、ed in the process 2. The increasing importance of e-commerce is apparent in the study conducted by researches at the GVU (Graphics, Visualization, and Usability) Center at the Georgia Institute of Technology. In their summary of the findings from the eighth survey, the researchers report that “e-com
18、merce is taking off both in terms of the number of users shopping as well as the total amount people are spending via Internet based transactions”. 2 Over three quarters of the 10,000 respondents report having purchased items online. The most cited reason for using the web for personal shopping was
19、convenience (65%),followed by availability of vendor information (60%), no pressure form sales person (55%) and saving time (53%). Although the issue of security remains the primary reason why more people do not purchase items online, the GVA survey also indicates that faith in the security of ecomm
20、erce is increasing. As more people gain confidence in current encryption technologies, more and more users can be expected to frequently purchase items online 11. A good e-commerce site should present the following factors to the customers for better usability 11: Knowing when an item was saved or n
21、ot saved in the shopping cart. Returning to different parts of the site after adding an item to the shopping cart. Easy scanning and selecting items in a list. Effective categorical organization of products. Simple navigation from home page to information and order links for specific products. Obvio
22、us shopping links or buttons. Minimal and effective security notifications or messages. Consistent layout of product information. Another important factor in the design of an e-commerce site is feedback 4. The interactive cycle between a user and a web site is not complete until the web site respond
23、s to a command entered by the user. According to Norman 5, “feedback-sending back to the user information about what action has actually been done, what result has been accomplished-is a well known concept in the science of control and information theory. Imagine trying to talk to someone when you c
24、annot even hear your own voice, or trying to draw a picture with a pencil that leaves no 浙江万里学院现代物流学院 外文文献原文 6 mark: there would be no feedback“. 3 Project Design Web site feedback often consists of a change in the visual or verbal information presented to the user. Simple examples include highlight
25、ing a selection made by the user or filling a field on a form based on a users selection from a pull down list. Another example is using the sound of a cash register to confirm that a product has been added to an electronic shopping cart. Completed orders should be acknowledged quickly. This may be
26、done with an acknowledgment or fulfillment page. The amount of time it takes to generate and download this page, however, is a source of irritation for many e-commerce users. Users are quick to attribute meaning to events. A blank page, or what a user perceives to be “a long time“ to receive an ackn
27、owledgment, may be interpreted as “there must be something wrong with the order.“ If generating an acknowledgment may take longer than what may be reasonably expected by the user, then the design should include intermediate feedback to the user indicating the progress being made toward acknowledgmen
28、t or fulfillment. Finally, feedback should not distract the user. Actions and reactions made by the web site should be meaningful. Feedback should not draw the users attention away from the important tasks of gathering information, selecting products, and placing orders. 3. Project Design In order t
29、o design a web site, the relational database must be designed first. Conceptual design can be divided into two parts: The data model and the process model. The data model focuses on what data should be stored in the database while the process model deals with how the data is processed. To put this i
30、n the context of the relational database, the data model is used to design the relational tables. The process model is used to design the queries that will access and perform operations on those tables. 3.1 Data Model A data model is a conceptual representation of the data structures that are requir
31、ed by a database. The first step in designing a database is to develop an Entity-Relation Diagram (ERD). The ERD serves as a blue print from which a relational database maybe deduced. Figure 1 shows the ERD for the project and later we will show the transformation from ERD to the Re lational model.
32、浙江万里学院现代物流学院 外文文献原文 7 entity A matches exactly one record in entity B and every record in B matches exactly one record in A. One to many means that every record in A matches zero or more records in B and every record in B matches exactly one record in A. If there is a one to many relationship between two entities, then these entities are represented as Associative Entities. In the Relational Database model, each of the entities will be transformed into a table. The tables are shown below along with the attributes.
