1、 1 本科毕业论文开题报告 英语 An Analysis of the Application of Polite Languages in Business Negotiation 1. 课题研究意义及国内外研究现状 Under the background of economic globalization, Chinas foreign trade development rapidly, and the connection between China and foreign nations is even stronger, but the trade disputes are in
2、creasing at the same time. In this situation, business negotiation plays an important role to solve the disputes. The proper use of the polite languages is beneficial for the business negotiations; it can not only reduce the trade disputes and misunderstanding, but also can leave a good impression o
3、n the cooperators. Whats more, it is not so difficult to grasp the application of polite languages. In addition, polite languages have high application value. The correct application of polite and considerate language will greatly promote the effect of negotiation and accelerate the realization of n
4、egotiating goals (Liao Ying, 2004). “A refined and courteous speech can make yourself set up an honest and enthusiastic image with good artistic appreciation and professional ethics in the eyes of your counterpart who will be glad to cooperate with you and serve you wholeheartedly.”(Liao Ying, 2004,
5、 p. 31) Zhang Aiwen and Zhang Dejiang (1995) hold that use polite language can create a good communication circumstance, which will benefit to the both. It is also helpful to know each other and achieve the goals. Although people concerns on some studies about skills and strategies of polite languag
6、es application nowadays, it wroth exploring some details and related apply of polite languages. At the same time, the value of the application of polite language is necessary to be extended. As time goes on, there will be more international business trade among countries, in order to settle the trad
7、e disputes in the business negotiation, it is necessary to learn more about the application of polite languages. Facing the fierce competitions, the negotiators need to develop the good personal cultivation. It is benefit to reduce the 2 trade disputes and business development. As to the research of
8、 polite languages, both at home and abroad have different opinions. In order to reduce the trade disputes, more and more specialists are concerned on this research. The application of polite languages in business negotiations settles a lot of trade disputes. It suggests that study the polite languag
9、es is meaningful to the business negotiation. “Language is a great source of negotiation power.” (Jiang Chun, 2002, p. 87) Li Xinxia (2009) points out that polite languages mean a strategy for the negotiators used to achieve some particular goals. Liu Yuan (2011) points out that in pragmatics polite
10、 is not concerned with the people whether is real friendly to others, but the way speaker saying and its influence to listener. In the circumstance of business negotiation, courtesy of the contents of the language cab be realized from the interior of the language. In addition, “positive politeness s
11、trategies serve to draw the social distance closer.” (Yang Wenhui, 2009, p. 155) Linguist Leech (1983), from the basis of previous studies, makes a conclusion and classification for the politeness principle. It can be divided into Tact Maxim, Generosity Maxim, Approbation Maxim, Modesty Maxim, Agree
12、ment Maxim and Sympathy Maxim. He considers that politeness is ones attitude to others. Brown and Levinson (1987) put forward a different theory to the politeness, arguing that the “face” is linked to the politeness. Based on Coffmans notion of positive face and negative face, Brown and Levinsons (1
13、987) framework proposes two related politeness strategies in dealing with the two needs: positive politeness and negative politeness. Brown and Levinson (1987) consider that the politeness is used to maintain the “face”. These studies are precious to the people who study the application of polite la
14、nguages. Through study the politeness, it will be helpful to settle the trade disputes appeared in the business negotiations. The application of polite language is just a strategy for negotiator to achieve the goal. This is a part of theories study of polite language, more and more related research
15、is being study in nowadays. In order to have 3 a good business negotiation environment, it is needed to study the application of polite languages. With rapid development of the global economy, there will be more trade disputes among the foreign trade; therefore, more people will join in to this rese
16、arch field in future. 2. 课题研究的主要内容，预期目标和研究方案 This study mainly shows the application of polite languages. Through the diverse of business negotiation skills to analyze the correct use of polite languages. This study contains four parts. Firstly, there is a simple introduction to the research purpose
17、 of polite languages. Secondly, it is about definition about business negotiation and polite languages, as well as the relationship between them. As to the third part, which is the most important part, this study stresses the analysis of the application of polite languages in business negotiation. E
18、specially, there contains six business negotiation skills to analysis the application of polite languages. Finally, this study gives a summary to the article and some comments to the status of polite languages. This study combines social behavior and natural behavior to analysis the application of p
19、olite languages in business negotiation. It may gives people a good understanding to application of polite languages in business negotiation. The outline is as follows: 1 Introduction 2 Polite Languages and Business Negotiation: Definition and Relation 2.1 Definition of Business Negotiation 2.2 Defi
20、nition of Polite Languages 2.3 The Effects of Polite Languages in Business Negotiation 3 Application of Polite Languages in Business Negotiation 3.1 Application of Sincere Natural Principle in Business Negotiation 3.2 The Social Behavior of Applying Polite Languages to Business Negotiation 4 Conclus
21、ion 4 3. 课题进度计划 准备阶段（第六学期第 9-13 周） 写作阶段 ）第六学期第 14-17 周：选题、任务书 ）第六学期第 18-20 周：开题报告、文献综述 ）第三学年暑假至第七学期第 2 周：初稿写作并上交 ）第七学期第 3-8 周：一稿修改、提交二稿 ）第七学期第 9-15 周：二稿修改、提交三稿 ）第七学期第 16-20 周：三稿修改、提交初定稿 答辩阶段 ）第八学期第 1-4 周：论文评阅与答辩 ）第八学期第 5-6 周：论文定稿、文档归整 4. 参考文献 1Brown, P. and S.C. Levinson. Politeness: Some Universals
22、 in Language UsageM. Cambridge: Cambridge University press, 1987. 2Jiang, Chun, Series of Specialized English in Economic and BusinessM. Beijing: Capital University of Economics and Business Press, 2002. 3Leech G. Principle of PragmaticsM. New York: Longman Inc, 1983. 4Liao, Ying, Yu Jinlin, Li Chun
23、jiang and Tan Wei. English for International Business NegotiationsM. Beijing: University of International Business and Economics Press, 2004. 5Yang, Wenhui. A Discourse Analysis of Interpersonal Business NegotiationsM. Beijing: Science Press, 2009. 6李新霞 (Li, Xinxa). 商务谈判中礼貌原则的运用 J. 科教文汇 , 2009(16):194. 7刘园 (Liu, Yuan). 国际商务谈判 M. 北京 : 北京大学出版社 , 2011. 8张爱文 (Zhang, Aiwen)和张德江 (Zhang Dejiang). 谈判礼仪 M. 北京 : 经济科学出版社 , 1995. 5 指导教师审核意见 指导教师签名： 年 月 日
