1、Cross Border to Russia跨境电子商务往俄罗斯,Igor Subow,1,Igor Subow,2,Main facts about Russia关于俄罗斯 主要的事实,COUNTRY国际,CROSS BORDER跨境,HISTORY历史,INTERNET网络,Igor Subow,3,COUNTRY 国际Russia is the largest country in the world俄罗斯是最大的国家在世界,Population: 145 m people人口：145 百万人,Igor Subow,1900,2010,CROSS BORDER 跨境,DOMESTIC 国
2、内,4,HISTORY 历史Distance Selling in Russia is more than 115 years old俄罗斯远程销售是超过 115 岁,Mail Order 函购,E-Commerce 电子商务,5,Igor Subow,INTERNET 网络Russia has the biggest number of internet users in Europe俄罗斯在欧洲 是互联网用户数量最大的国家,Russia is 1 in Europe according to the number of active Internet users俄罗斯1在欧洲，根据活跃的互
3、联网用户数,80 m people in Russia use monthly Internet80百万俄罗斯人使用网络每个月,40 m Russian consumers use Internet for online shopping40百万俄罗斯消费者使用互联网进行网上购物,6,Igor Subow,CROSS BORDER 跨境电子商务Share of Cross Border e-Commerce in Russia 28%跨境电子商务的份额，在俄罗斯 28,Cross Border to Russia in 2015: 3,4 bn USD 跨境电子商务网俄罗斯 Growth of
4、 Cross Border from 2010 to 2015: 38% p.a. 跨境增长2010至2015年 25 m Russians have experience with Cross Border online shopping25百万俄罗斯人有在线购物体验,美国,欧洲,中国,其他,7,Igor Subow,Growth of e-Commerce in Russia in bn USD *俄罗斯电子商务增长*,* - physical goods 实在的产品,Market entry eBay & Aliexpress,28%,72%,跨境,国内,e-Commerce 2015
5、(Russia vs. China)电子商务 2015（俄罗斯和中国比一比）,Igor Subow,* - physical goods 实在的产品,8,Main reasons for Russian consumers for shopping abroad俄罗斯客户在国外网店购物最重要的原因,Igor Subow,价格比俄罗斯网店好多,各式各样的产品,希望买到在俄罗斯找不到的产品,No 1Better price than in RussianInternet shops,No 2Shopping for goods not available in Russia,No 3Wide as
6、sortiment,9,4 main reasons for using Cross Border to Russia往俄罗斯用跨境电子商务4个 最重要的原因,Igor Subow,Positive attitude of Russian consumers towards Chinese products俄罗斯消费者对中国产品有积极态度,Duty and VAT freebelow 1000 EUR 关税和增值税免费低于1000 欧元,25 m Cross Borderconsumers25 百万跨境电子商务消费者,10,Potential for growth (6 times less
7、orders per capita in Russia against China)增长潜力人均（小于6次订单俄罗斯对中国的）,2 main Cross Border business models to Russia2个跨境电子商务的 模式往俄罗斯,Igor Subow,11,TRADITIONAL:Cross Border2传统模式： 跨境B2C,Main focus: Long Tail 主要焦点： Long Tail,NEW:Bonded warehouse22新的：海外仓 B2B2C,Main focus: Hero Product主要焦点： Hero Product,Experie
8、nce: 5 years经验： 5年,Experience: Should be implemented经验：应当实施,Igor Subow,12,RUSSIA as main part of e-Commerce SILK WAY between China and Europe俄罗斯电子商务丝绸之路的主要部分在中国和欧洲之间,Combination of 3 main trends 3个主要的趋势组合Growth of e-Commercefrom China to Europe电子商务的增长从中国到欧洲Development of Silk Way between China and E
9、urope丝绸之路的发展在中国和欧洲之间Creation of Bonded Warehouse B2B2C in Russia 创作在俄罗斯 B2B2C的保税仓库,Guide “Cross Border to Russia”指南“跨境俄罗斯”,Igor Subow,13,Guide Cross Border to Russia“ was developed in 2015 by the British e-Commerce association IMRG with support of NAMO for retailers looking to set up and run success
10、ful e-Commerce Cross Border channels to Russia.指南“跨境往俄罗斯”开发在2015年由英国电子商务协会与支持NAMO的零售商寻求IMRG建立并运行成功的电子商务跨境渠道俄罗斯。Main topics:主要议题e-Commerce environment 电子商务环境Marketing 营销Payments 支付Logistics 物流Customer experience 客户体验Here you can download a free copy of this guide:在这里，您可以下载该指南的免费副本http:/ you for your attention谢谢！,National Distance Selling Association (NAMO)俄罗斯远程贸易协会,Igor Subow,14,MOSCOW 莫斯科 Igor Subow 伊戈尔*苏报复Mobile: +7 925 8666444eMail: subownamo.ru,SHANGHAI 上海Anastasia Kovaleva 阿纳斯塔斯亚*科瓦洛娃Mobile: +86 138 10966933eMail: aknamo.ru,
