The CAT (Casino Tourism) and the MICE【外文翻译】.doc

上传人:一*** 文档编号:3355 上传时间:2018-03-30 格式:DOC 页数:10 大小:73.50KB
下载 相关 举报
The CAT (Casino Tourism) and the MICE【外文翻译】.doc_第1页
第1页 / 共10页
The CAT (Casino Tourism) and the MICE【外文翻译】.doc_第2页
第2页 / 共10页
The CAT (Casino Tourism) and the MICE【外文翻译】.doc_第3页
第3页 / 共10页
The CAT (Casino Tourism) and the MICE【外文翻译】.doc_第4页
第4页 / 共10页
The CAT (Casino Tourism) and the MICE【外文翻译】.doc_第5页
第5页 / 共10页
点击查看更多>>
资源描述

1、1本科毕业论文外文翻译外文文献译文标题旅游会展和会议会展资料来源会展旅游杂志作者GLENN目前包括旅游、会议、展会在内的会展业已经成为发展速度最快的行业之一。主要原因是用不断提升的想象空间来追求经济效益最大化。官方认为会议中心、展馆是影响经济的主要场所之一。有了会议中心、展馆,在举办会议、展会期间,很多参会者并不仅仅参加完会议或展会就会离开,他们会住更长时间,花更多的钱在宾馆、休闲活动场所、餐馆及当地旅游景点上,如博物馆和剧院,甚至进行一些购物。一些专家认为发展展会更容易吸引投资商把钱投入。目前会展业对全球范围内的新市场的竞争日益激烈,为保持竞争力,需要对会议、展馆地址进行选择,政策措施的实施

2、进行统筹规划。当然最主要的影响因素是营销模式的管理、基础设施的建立、人力资源的管理及服务体系的建立。桑德斯研究和提出了几个有关会议和展馆的疑点,在基础设施比较完善、营销模式比较先进的、服务质量比较高的美国,原本以为会议室越大或着场馆越大就会产生更多的利益,然而事实证明并没有,场地的大小并没有与经济利益成正比。但是所有的城市依然认为扩大展会就会促进经济发展,虽然这是一个缺乏实践研究性的一个结论。会展的营销方式与直接通过政府补贴和建立基础设施这种传统的营销方式更能吸引人们,这使得会展旅游局对投资建设会展设施的审查更为严格。会展的发展规划制作和管理模式选择成为发展旅游会展的关键步骤,所以在规划制作和

3、管理模式选择上要更加慎重。PRIPORAS2005提出了选择一个目的地城市作为推广市场和发展会展的场所,利用一切可以发展会展产业的因素来发展一个行业的展会。这些包括建立一个具有丰富的文化历史气息的发展规划,制定一个特定的推广方案,包括提高旅游方面的服务质量、增加现代化的基础设施、交通运输设施或增加一些可以支持它发展的因素,来提升城市形象。在全球的竞争中要取得最有利的地位就是加入世界联盟里(全球大联盟)。它是一个集八个城市的战略和网络的统一联盟,目标是用更高标准的服务质量提供给潜在的客户,客户可以根据服务质量以及地理位置的不同来选择。世界各地的联盟成员,包括新加坡和拉斯维加斯,在世界联盟的帮助下

4、成功地在大西洋城发展了。一个展会的地址选择是否能吸引人已经成为是否能带来更大经济效益的标2准。澳门作为展会的举办地可能会选择旅游比较旺盛的位置,用来吸引商务旅行者。场馆的选择,会受到各种等内部因素和外部因素的影响,其中包括时间因素和成本因素。会展场馆的选择能否为旅游业带来更多的经济效应是决定场馆选择正确与否的决定因素。加特纳1993建议会展场馆的选择应该进行市场上的细分,从中可以了解更多不同的影响因素,诸如市场营销、宣传和促销计划等。会议也同样,为了让更多人知道、了解和关注这个会议,就需要投入更多的广告宣传。而被列为中心城市也可以说是宣传方式的一种,目的是希望有更多有利因素去发展这个会议。会议

5、分很多种,例如公司年会和政府会议。通过区分知道怎么样的会议选择怎么样的地点。有些会议一些被邀请者可以进行选择,在这种情况下,选择有吸引力和声望的目的地会更吸引这些参会者。但是作为公司职员开公司年会就会选择特定的场所来进行麦卡特尼,2007年。1999年是很关键的一年,澳门回归中国了,作为一个特别行政区香港特区。在2007年澳门的旅客人数是2700万,并且数量一直在上升。这些游客大多数来自中国内地和香港地区,被澳门的历史文化和赌场所吸引。这个数字在很多人看来已经很大,却依然低于专家前几年对澳门在2006年和2007年游客人数的预测。因此澳门又采取了新措施,提出赌场旅游模式。目前赌场旅游模式作为具

6、有高度有利可图的领域,澳门会选择与比较与实力的旅游公司进行合作,对各旅游公司进行考察,对会展赌场旅游能否有利益进行研究。然而会展行业在拉斯维加斯的成功已经预示那些类似澳门这种情况的地方也能获得成功。在拉斯维加斯,拥有世界上领先的娱乐、零售、餐饮设施,吸引无数人群来这里游玩,创造更多的价值。会展赌场旅游模式在在拉斯维加斯的成功,在全球范围内引起一股建设会议中心、会展场馆的热潮,也同样吸引投资商对酒店、餐饮、娱乐业的投资。这样的发展下,有人提出在度假村建立会展中心这个概念。发展度假村,需要更多建立基础设施和健全服务体系,需要在政策上更多的支持和更多的资金,而在此基础上发展会展,更是难度加大。但是澳

7、门威尼斯人度假村酒店成功的发展了通过私人投资、自己管理的会展营销模式建立了内有展览场馆、会议中心、娱乐设施的度假村。NADKARNIANDLEONG2007提到,给游戏、娱乐、休闲组件加上会展设施,就会创造不一样的竞争优势,创造出更大范围的商务游客。这个度假村模型的成功离不开澳门政府对进出口贸易上的措施,澳门珠海采用的是自由进出口政策,为周边的城市中国大陆参展、贸易带来很大的方便和优惠。在广义理解中,会展旅游根据乘数效应直接或间接的影响澳门的经济利益。澳门旅游会展的主要是休闲旅游,原则化的赌博旅行。作为企业的客户在工作之余也会进行一些休闲活动,通过自身体验进行分析看综合效益;日益扩大的休闲胜地

8、的开放也吸引了更多的人来到澳门。比如越来越多的国际食府、世界领先3的品牌店以及制造出来的娱乐事件的吸引力,成为全球旅游特色的一部分。但由于是在澳门,赌博仍然是一个主要焦点。由桥本2004年提出的问题,赌场加上会展旅游是一种相对较新的概念,对能否成功运营的研究与分析还不是很具体。但是目前已经有几个亚洲国家越来越多地将赌场合法化来提升旅游业绩,对此进行验证,是否每个赌场和会展旅游结合都能创造跟多的价值。而旅游规划与发展战略的重要性成为是否能够有效整合商务旅游这个模式的关键。在拉斯维加斯看到会展旅游是可以创造更多价值的。澳门政府和澳门威尼斯人度假村酒店在拉斯维加斯赌场经营者就重新定位澳门作为领先的休

9、闲、娱乐城市,转变观念来提升发展休闲娱乐会展业的新形象,通过制造游戏和娱乐来吸引更多人,更好发展澳门会展业。本文通过近年来旅游的人数增加突出了应变对自然和社会的基础设施的重要性。澳门工作中必须要承受的参数就是有限的土地空间和人口少,还有劳动力少,投资应该是面向社会进行基础设施投资。拉斯维加斯,通过共识残存的法律与政策措施来满足关于澳门旅游与酒店行业需求的预测。但在亚洲,任何程度上的澳门的模型会随著拉斯维加斯改变而进行进一步审核。这样澳门的教训就会有更大的意义,因为它也是亚洲地区整合旅游类型的代表。4外文文献原文TITLETHECATCASINOTOURISMANDTHEMICEMATERIAL

10、SOURCEJOURNALOFCONVENTIONEVENTTOURISMAUTHORGLENNITHASBEENCITEDTHATWITHINTOURISM,MEETINGSANDCONVENTIONSAREONEOFTHEFASTESTGROWINGSEGMENTSWEBERLADKIN,2003SEVERALREASONSAREGIVEN,WITHTHEMAINREASONSBEINGTHEECONOMICBENEFITSFORTHEDESTINATIONANDCOMMUNITYASWELLASIMPROVINGIMAGEOPPERMAN,1996THEPRINCIPALASSERTIO

11、NGIVENFORBUILDINGCONVENTIONCENTERSISTHEECONOMICIMPACTOFDELEGATESSPENDINGMORE,STAYINGLONGER,ANDNOTSOLELYSPENDINGONHOTELANDRESTAURANTSBUTONLEISUREACTIVITIESSUCHASRETAIL,EVENTS,ANDVISITSTOLOCALATTRACTIONSSUCHASMUSEUMSANDTHEATERSCLARK,2004ECONOMICIMPACTANDTHEVALUEOFCONVENTIONSHASOFTENBEENAMAINTHRUSTOFRE

12、SEARCHASFISCALISSUESAREOFTENMORETANGIBLEANDEASIERTOTRACETHANDESTINATIONATTRACTIVENESSANDREGIONALDEVELOPMENTMACKELLAR,2006THEMICEINDUSTRYNOWSPANSTHEGLOBEWITHINCREASINGCOMPETITIONFROMESTABLISHEDANDEMERGINGMARKETS,WHICHHASGIVENGREATERNEEDTOADDRESSANDCONSOLIDATESEVERALSTRATEGICISSUESTOREMAINCOMPETITIVEW

13、EBERLADKIN,2003FACTORSHIGHLIGHTEDWEREMARKETING,INFRASTRUCTURE,HUMANRESOURCEMANAGEMENT,ANDSERVICEQUALITYISSUESSANDERS2004RESEARCHEDANDPRESENTEDSEVERALMYTHSWITHINCONVENTIONSINAMERICANCITIES,UNDERSCORINGTHAT,WHILETHEREWASANIMAGEOFGROWTHINCONVENTIONSANDEXHIBITIONSTHATSPURREDTHECREATIONOFEVENGREATERCONVE

14、NTIONSPACE,THEREHASBEEN,INEFFECT,NOGROWTH,ANDTHATMORESPACEDIDNOTCREATEMOREBUSINESSCITIES,THOUGH,CONTINUETOPROMOTECONVENTIONGROWTHASANECONOMICDEVELOPMENTCERTAINTYTHEREHAS,HOWEVER,BEENALACKOFEMPIRICALRESEARCHCONDUCTEDONTHEPERFORMANCEOFCONVENTIONCENTERSOVERTIMEWITHTHEINCREASINGUSEOFINCENTIVESBYDISCOUNT

15、INGANDCOMPLIMENTARYFACILITIES,WITHTRADITIONALMARKETINGAPPROACHESHAVINGLESSAPPEAL,THISHASPUTCONVENTIONFACILITIESANDCVBSCONVENTIONANDVISITORBUREAUSUNDERGREATERSCRUTINYSANDERS,2004GREATERONUS,THEREFORE,HASBEENPLACEDONTHEPLANNINGANDMANAGEMENTFORMICEDEVELOPMENTBEINGINTEGRATEDWITHINANOVERALLSTRATEGICTOURI

16、SMROADMAPPRIPORAS2005PROPOSESSEVERALINITIATIVESINMARKETINGANDDEVELOPINGTHECITYOFTHESSALONIKIASAMICEDESTINATION,SOMEOFWHICHCOULDBEAPPLIEDTOLOCATIONSIN5GENERALWISHINGTOENHANCEORINTRODUCEACONVENTIONPRODUCTTHESEINCLUDECREATINGADEVELOPMENTPLANANDIMAGEOFTHECITYINCORPORATINGRICHCULTURALHISTORY,HAVINGASPECI

17、FICPROMOTIONALPROGRAM,SERVICEQUALITYTRAININGFORTHOSEINTOURISM,ANDMODERNIZINGORINTRODUCINGINFRASTRUCTUREANDTRANSPORTATIONFACILITIESTOEFFECTIVELYSUPPORTTHISDEVELOPMENTANEXAMPLEOFAGLOBALSTRATEGICMICEINITIATIVEISTHEBESTCITIESGLOBALALLIANCE,WHICHISTHE“WORLDSFIRSTANDONLYCONVENTIONBUREAUALLIANCEWITHEIGHTPA

18、RTNERSINFIVECONTINENTS”BESTCITIESGLOBALALLIANCE,2008ITISASTRATEGICCVBALLIANCEANDNETWORKOFEIGHTCITIESUNIFIEDWITHTHEOBJECTIVEOFPROVIDINGHIGHERSTANDARDSOFSERVICETOPOTENTIALCLIENTSTHROUGHTHEAIMOFDISTINGUISHINGTHEMSELVESONSERVICEQUALITYATTRIBUTES,ITISACKNOWLEDGEDTHAT,INTHEEND,CLIENTSWILLCHOOSEADESTINATIO

19、NTHATBESTFITSTHEIRNEEDSTHEALLIANCEHASMEMBERSACROSSTHEGLOBE,INCLUDINGSINGAPOREASANASIANPARTNERDISCUSSIONOFLASVEGAS,WHICHSUCCESSFULLYDEVELOPEDINTOAMICEDESTINATION,WITHATLANTICCITYPRIMARILYALEISURETOURISMDESTINATION,FENICHANDHASHIMOTO2004HIGHLIGHTTHATTHEIMAGEOFLASVEGASBEINGCONNECTEDTOORGANIZEDCRIMEHADB

20、EENONETHATDIDNOTATTRACTBUSINESSPEOPLETHEFOCUSOFSUCCESSWASONGENERATINGREVENUESFROMTHEGAMINGFLOOR,WITHITEMSSUCHASHOTELROOMSNOTCONSIDEREDPROFITCENTERSBUTPARTOFTHECOMPSYSTEM“THEREWEREMANYSTORIESABOUTCONVENTIONEERSARRIVINGINLASVEGASONLYTOFINDTHATTHECASINOHADARBITRARILYCANCELEDTHEIRROOMRESERVATIONSBECAUSE

21、REGULARGAMBLERSHADSHOWNUPATTHELASTMINUTE”FENICHHASHIMOTO,2004,P66THEYGOONTODISCUSSTHATGRADUALCHANGESTARTEDOUTOFCONCERNOFRISINGCOMPETITIONWITHTHEPOTENTIALOFNEWERGAMINGJURISDICTIONSENDINGTHELASVEGASANDATLANTICCITYDUOPOLY,THEREBYPUSHINGGAMINGOPERATORSTOLOOKATCOMPETITIVEPOSITIONINGANDADDITIONALREVENUESO

22、URCESTHEMICEFINANCIALMODELWASALSOATTRACTIVEASCONVENTIONSMIDWEEKANDNONHOLIDAYPERIODSTIMESNOTNORMALLYFORGAMBLERSPAIDFULLPRICEFORTHEVARIOUSMEETINGPRODUCTSFROMHOTELROOMSTOFOODANDBEVERAGE,ANDWHENCOMBININGTHESEVARIOUSSOURCESOFREVENUEGENERATEDMORETHANTHEAVERAGEGAMBLERTHISFOLLOWEDWITHAMASSIVEINVESTMENTINFAC

23、ILITYCONSTRUCTION,ESTABLISHING“ASYMBIOTICRELATIONSHIPBETWEENTHECASINOANDCONVENTIONINDUSTRIES”THESCENARIOPRESENTEDBYFENICHANDHASHIMOTO2004ISOFRELEVANCETOMACAOINEQUATINGHOWTHEMICEINDUSTRYISPERCEIVEDBYGAMINGOPERATORS,ANDBEINGVIEWEDHISTORICALLYASACTINGONTHEPERIPHERYOFANALREADYHIGHLYLUCRATIVEGAMINGINDUST

24、RYWHILETHEVENETIAN,MACAO,HASINTRODUCEDCONVENTIONANDEXHIBITIONFACILITIES,AKEYCONSIDERATIONFOROTHERGAMINGDEVELOPERS6WILLBEONTHEREVENUECREATEDBYGAMBLERSINMACAOSCASINOSVISAVISTHOSEOFPOTENTIALMICEDELEGATESOFRELEVANCEWILLALSOBETHEIMPACTOFINCREASINGREGIONALTOURISMCOMPETITIONANDTHEEMERGENCEANDGROWTHOFTHEGAM

25、INGINDUSTRYINASIATHISWILLINFLUENCETHEOVERALLINDUSTRYSAPPROACHTOTHEMICEINDUSTRYTHEPORTRAYALOFANATTRACTIVEMICELOCATIONHASBECOMEAMAJOROBJECTIVEBYANINCREASINGNUMBEROFDESTINATIONS,REGARDEDASBRINGINGGREATERECONOMICBENEFITSANDDESTINATIONCREDITABILITYASWITHMACAO,DESTINATIONSMAYWISHTOREPOSITIONTOATTRACTWIDER

26、TOURISMSEGMENTSAND,INPARTICULAR,THEBUSINESSTRAVELERFORDESTINATIONS,THISCANMEANSHIFTINGIMAGEPERCEPTIONSBYPOTENTIALDELEGATESANDTHOSEINVOLVEDINTHEDESTINATIONSELECTIONPROCESSFORTHEMICEEVENTCHOICEOFDESTINATIONCANBEINFLUENCEDBYVARIOUSINTERNALFACTORSSUCHASIMAGEPERCEPTIONSANDMOTIVESANDATTITUDESTOEXTERNALFAC

27、TORS,WHICHINCLUDETIMEAVAILABILITYANDPERCEIVEDCOSTSOFTHEDESTINATIONBALOGLUMCCLEARY,1999ITHASBEENACKNOWLEDGEDTHATIMAGEPERCEPTIONSWILLDETERMINEEVENTUALDESTINATIONCHOICEECHTNERRITCHIE,1991,AND,FORMOSTDESTINATIONS,THESUCCESSORFAILUREOFTHETOURISMINDUSTRYISBASEDONIMAGESHELDBYPOTENTIALVISITORSANDHOWTHESEIMA

28、GESAREMANAGEDSONMEZSIRAKAYA,2002GARTNER1993SUGGESTEDTHATIMAGEFORMATIONINVOLVEDPROJECTINGSELECTEDIMAGESTOAPARTICULARMARKETSEGMENTORSPECIFICAUDIENCETOWHICHITISFELTTHATTHEMESSAGEWOULDBEMORERECEPTIVETHISCANBEACHIEVEDBYTHEUSEOFVARIOUSINFLUENCINGFACTORSSUCHASMARKETING,PUBLICITY,ANDPROMOTIONALPROGRAMSCONVE

29、NTIONLOCATIONSALSOSPENDVASTSUMSOFADVERTISINGANDPROMOTIONBUDGETINTHEHOPEOFEVOKINGANATTRACTIVEDESTINATIONOPPERMANCHON,1997TOBEIDENTIFIEDASA“BUSINESSCITY”ISTOBEABLETOCONDENSEMULTIPLEIDENTITIESWITHINTHECITYFROMNUMEROUSSTAKEHOLDERSOFVARYINGINTERESTSANDPOWERBENNETTKOUDELOVA,2001THEEFFECTIVENESSOFMARKETING

30、ANDPROMOTIONALPROGRAMSINNOTONLYBEINGEFFECTIVELYRECEIVEDBYSPECIFICTOURISTSEGMENTS,BUTBEINGBELIEVEDANDACTEDUPONWILLALSOBEAKEYDETERMINANTMCCARTNEY,2006THEDISTINCTIONSBETWEENVARIOUSFORMSOFMEETINGS,SUCHASCORPORATE,ASSOCIATION,ANDGOVERNMENTMEETINGS,AREIMPORTANTONES,PARTICULARLYINTHEDESTINATIONSELECTIONPRO

31、CESSFIGURE1ANASSOCIATIONDELEGATEMAYHAVEACHOICEOFWHETHERTOATTENDTHEMEETING,INWHICHCASETHEATTRACTIVENESSANDTHEPRESTIGIOUSANDUNIQUESETTINGOFTHEDESTINATIONBECOMESOFGREATERIMPORTANCEOPPERMANCHON,1997ASANEMPLOYEEORINVITEDMEMBERTOACORPORATEMEETING,THESPECIFICDESTINATIONORCITYWILLBEDETERMINEDBYTHECOMPANY,WI

32、THEXPENSESPAIDBYTHECOMPANY,GIVENMEETINGDATESANDACLOSEDPROGRAM7MCCARTNEY,2007ITWILLBEAKEYIN1999,THEYEAROFMACAOSHANDOVERTOCHINAPRCASASPECIALADMINISTRATIVEREGIONSAR,VISITORARRIVALSWERE7MILLIONASSEENINTABLE1,BY2007,ACTUALVISITORARRIVALSREACHED27MILLIONTOURISTS,WITHTHISUPWARDTRENDCONTINUINGHOWEVER,ONLY21

33、3STAYEDOVERNIGHT,BEINGREFLECTIVEOFMACAOBEINGVIEWEDASADAYTRIPPERDESTINATIONFORTHOSECOMINGFROMHONGKONGORNEIGHBORINGPROVINCESINCHINAMCCARTNEYKONG,2003MACAOSHISTORICALPROBLEMOFBEINGADAYTRIPPERDESTINATIONISPREDICTEDTOONLYSLIGHTLYIMPROVETOSTABILIZEAT195IN2009MELLENOKADA,2005FUELEDBYTHEEFFORTSOFTHENEWCASIN

34、OCONCESSIONSOFTHEVENETIANANDWYNNINATTRACTINGCONFERENCEDELEGATESYET,THISTRAJECTORYHASALREADYBEENBELOWPREDICTIONSIN2006AND2007SEETABLE1ASONTHEHIGHLYLUCRATIVEGAMINGSECTOR,WITHTHECREATIONOFTWOCASINOTOURISMMODELSTHECULTURALANDHERITAGEAPPEAL,ALSOPRESENTINMACAO,CANHAVEANADDEDAPPEALTODESTINATIONSELECTIONFOR

35、MICEORGANIZERSANDDELEGATESCASINOS,HOWEVER,LARGELYDIVORCETHEMSELVESFROMANYEXTERNALNATURALORCULTURALSETTINGWITHGAMINGPATRONS,CONSIDERINGTHEBACKDROPLARGELYIRRELEVANTSMITHHINCH,1996THEISSUEISINMERGINGTHESEMESSAGESTOAPPEALTOAMIXTUREOFTRAVELERAUDIENCESAVOIDINGDESTINATIONIMAGECONFUSION,ORINTHEPROMOTIONPROC

36、ESS,ACOMMODIFICATIONOFCULTUREWHILETHECONVENTIONANDEXHIBITIONINDUSTRYINLASVEGASHASBEENAMICESUCCESSINTHEABSENCEOFARICHHERITAGEANDCULTURALLEGACY,INTHECASEOFMACAO,ITISINPROVIDINGSUSTAINABLEDIFFERENTIALATTRACTIONATTRIBUTESOVERCOMPETINGDESTINATIONSTOPOTENTIALDELEGATESINLASVEGAS,THESEEVOLVEAROUNDEXPERIENCE

37、SSUCHASWORLDLEADINGENTERTAINMENT,RETAIL,ANDDININGMUCHOFTHEDISCUSSIONONCONSIDERINGTHEDEVELOPMENTANDBUILDINGOFCONVENTIONCENTERSGLOBALLYHASBEENBASEDONTHEPREMISETHATTHESEINVOLVEPUBLICINVESTMENTWITHRELATEDCOMMUNITYINTERESTANDPARTICIPATIONACONTENTIOUSFACTORINCONVENTIONDEVELOPMENTISTHAT,FORMANYDESTINATIONS

38、,THISINVOLVESPUBLICMONEY,WITHFURTHERMONEYBEINGCOMMITTEDTOINSURETHESUCCESSOFTHECENTERSINSTAYINGCOMPETITIVEINTHEIRTOTALCONVENTIONPRODUCTOFFERINGCLARK,2006THECONVENTIONDEVELOPMENTATTHEVENETIANANDOTHERMAJOREXHIBITIONVENUES,SUCHASMACAOTOWERENTERTAINMENTANDCONVENTIONCENTER,HAVEBEENTHROUGHPRIVATEINVESTMENT

39、,ANDTHEREFOREMANAGETHEIROWNMICEMARKETINGANDCOMMUNICATIONSSTRATEGYINDEPENDENTLYFROMTHEMACAOGOVERNMENTSDESTINATIONMARKETINGSTRATEGYNADKARNIANDLEONG2007MENTIONTHAT,GIVENTHEGAMING,ENTERTAINMENT,ANDLEISURECOMPONENTSCOUPLEDWITHTHEDEVELOPINGMICEFACILITIES,THISWILLCREATEA8COMPETITIVEADVANTAGEFORMACAOOVERREG

40、IONALDESTINATIONS,YIELDINGHIGHERSPENDINGBUSINESSTOURISTSTHEYALSOADDTHATTHELIBERALEXPORT/IMPORTPOLICIESINZHUHAIMACAOSNEIGHBORINGCITYINMAINLANDCHINATOTHOSEWORKINGINTHEEXHIBITIONTRADEANDTHELARGEPOPULATIONSIZECANBEFACTORSTOASSISTMICEGROWTHSUCHPOLICIESCANASSISTTHEINTEGRATEDRESORTMODELSUCHASTHEVENETIAN,WH

41、ILETHERELEVANCEOFANYMICERELATEDSTRATEGYONAGAMINGPROPERTYWOULDRESTONTHEPIVOTALISSUEOFREVENUEPOTENTIALTHEVENETIANONTHECOTAISTRIPHASBEENDEVELOPEDWITHTHECONVENTIONMODELINMIND,WHILEOTHERMACAOCASINOOPERATORSATPRESENTHAVELIMITEDMEETINGFACILITIESWITHAFOCUSONGAMINGTOURISMAGREATERUNDERSTANDINGOFTHEECONOMICIMP

42、ACTOFMICETOURISMINMACAO,LOOKINGATTHEMULTIPLIEREFFECTANDDIRECTANDINDIRECTECONOMICBENEFITSTOTHEDESTINATION,WOULDASSISTINITSDEVELOPMENTMACAOSTOURISMINDUSTRYISPRIMARILYLEISURETOURISM,WITHGAMBLINGBEINGTHEPRINCIPLEMOTIVEFORTRAVELASBUSINESSTOURISTSWILLALSOENGAGEINLEISUREACTIVITIES,MOREANALYSISSHOULDBEUNDER

43、TAKENTOSEEOVERALLBENEFITSTHEREISALSOTHEPOTENTIALFORANINCREASINGVOLUMEOFLEISURESEEKERSASMOREINTEGRATEDRESORTSOPENINMACAOANDWHOSEPRIMARYMOTIVEISNOTTOGAMBLETHEREAREAGROWINGNUMBEROFINTERNATIONALDININGOUTLETS,WORLDLEADINGBRANDEDSHOPS,ANDENTERTAINMENTEVENTSTHATAREPARTOFGLOBALTOURSNOWFEATUREDINNEWERCASINOD

44、EVELOPMENTSTHEIRECONOMICIMPACTSHOULDBEASSESSEDASPARTOFBUSINESSTOURISMDEVELOPMENT,BEINGALITMUSTESTONHOWTHEMICEINDUSTRYWILLDEVELOPDUETOITSECONOMICIMPACTINMACAO,GAMBLINGSTILLREMAINSAKEYFOCUSFORSEVERALGAMINGOPERATORS,WHILEOTHERSSUCHASTHEVENETIANEMBRACEMICEDEVELOPMENTASPARTOFTHEIRINTEGRATEDRESORTMODELWIT

45、HAMIXOFGAMINGPARADIGMSEVOLVINGINMACAOBASEDONLEISUREGAMINGFOCUSTONONGAMINGFOCUSANDBUSINESSTOURISM,THISREQUIRESCONSTANTMONITORINGTOALLOWFORANYCORRECTIVEMEASURESTOACHIEVEANOPTIMUMMIXOFTRAVELERASMENTIONEDBYFENICHANDHASHIMOTO2004,THEISSUEOFCASINOSEMBRACINGCONVENTIONTOURISMISARELATIVELYNEWCONCEPT,WITHLITT

46、LERESEARCHANDANALYSISDONEONTHISUNLIKELYMARRIAGECONVENTIONRESEARCHANDASSERTIONSHAVEALSOBEENPREDOMINANTLYWESTERNBASEDSEVERALASIANDESTINATIONSAREINCREASINGLYLOOKINGATCASINOTOURISM,FROMLEGALIZATIONTOUPGRADINGPRESENTFACILITIESANISSUEOFSTRATEGICTOURISMPLANNINGANDDEVELOPMENTIMPORTANCEWILLBEHOWTOEFFECTIVELY

47、INTEGRATEBUSINESSTOURISMWITHINTHISTOURISMMODELTHELATERSTAGESOFTHEDEVELOPMENTCYCLEINLASVEGASFOUNDTHATTHE9COEXISTENCEOFTHE“CATANDTHEMICE”CANBEBENEFICIALMACAO,WITHRESORTSSUCHASTHEVENETIAN,ISNOWHOPINGTOEMULATETHISCYCLEATAGREATERPACEYET,MACAOHASINCREASINGGAMINGREVENUESALREADYEXCEEDINGTHOSEOFLASVEGASANDAT

48、LANTICCITYTOGETHER,ANDISATTHEBEGINNINGOFITSOWNCASINOSTRIPDEVELOPMENTITISTHEVISIONOFTHEMACAOGOVERNMENTANDOFCASINOOPERATORSSUCHASTHEVENETIANTOREPOSITIONMACAOASALEADINGLEISUREANDENTERTAINMENTDESTINATIONTHISREQUIRESASHIFTINIMAGEPERCEPTIONSTOAPPEALTONEWERLEISURESEGMENTSSUCHASTHEMICEINDUSTRYRECENTLY,SOMEL

49、ARGEINTERNATIONALCONVENTIONSANDEXHIBITIONSARENOWTAKINGPLACEATTHEVENETIANTHEIMPACTOFTHEEFFECTIVENESSOFCOMMUNICATIONPROGRAMSINATTRACTINGMICETOURISMSHOULDBEMONITORED,ASWELLASIMAGEPERCEPTIONS,PARTICULARLYBETWEENCOMPETINGMICEDESTINATIONSTHEMANUFACTUREDGAMINGANDENTERTAINMENTCOMPONENTSWILLATTRACT,THOUGHDISTINGUISHINGANDPROMOTINGOTHERIMAGEATTRIBUTESTHATATTRACT,DEVELOP,ANDSUSTAINMACAOSMICEINDUSTRYSHOULDALSOBEAPRIORITYWITHTHEEXPONENTIALINCREASEINTOURISMARRIVALSEXPERIENCEDINRECENTYEARS,THISARTICLEHASHIGHLIGHTEDTHESTRAINONPHYSICALANDSOCIALINFRASTRUCTUREMACAOMUSTWORKWITHINTHEPARAMETERSOFHAVINGLIM

展开阅读全文
相关资源
相关搜索

当前位置:首页 > 学术论文资料库 > 外文翻译

Copyright © 2018-2021 Wenke99.com All rights reserved

工信部备案号浙ICP备20026746号-2  

公安局备案号:浙公网安备33038302330469号

本站为C2C交文档易平台,即用户上传的文档直接卖给下载用户,本站只是网络服务中间平台,所有原创文档下载所得归上传人所有,若您发现上传作品侵犯了您的权利,请立刻联系网站客服并提供证据,平台将在3个工作日内予以改正。