1、1Beijing Xijiao Auto Parts City Celebrates Its 15th AnniversaryBEIJING XiJiao (Western Sub-urb) Auto Parts City is boththe largest automobile partsdistributing center in northernChina and a barometer of the nationsautomotive affermarket.During its 15years in operation it has earned awardsfor being t
2、he most customer-friendlyauto parts market and the market withthe most potential. Beijing Xijiao Auto Parts Cityswholesaling and retailing operations arehoused in seven business halls respec-tively: Volkswagen parts,Japanese autoparts,imported parts,domestically madeparts,maintenance equipment,the t
3、iresupermarket,and automobile repair.Itestablished Yasen Auto Accessories Cityin 2008,now the leading wholesale cen-ter of its kind in northern China.Yasenhas five specialized business districtssuch as automotive detailing,vehiclemodification,automotive electronicsand summer and winter accessories.T
4、hetown “cities“ over an area of 16o,ooosq meters,with indoor spaces reaching13o,ooo sq meters.The over 1,ooo deal-ers housed here produce an annual salesvolume of over RMB 5 billion,taking thenations lead spot in auto parts. The explosion of the 2automobile in-dustry in China has ushered in unprece-
5、dented opportunities for the aftermarket,spelling huge room for growth.Cateringto expanding dealership demands,BeijingXijiao Auto Parts City launched the PhaseII Expansion Project consisting of threemodern buildings of 50,000 sq meters.Excellent Location Neighboring the West Fourth RingRoad,Beijing
6、Xijiao Auto Parts City isconveniently reached by ear,and acces-sible by public transportation.As a clus-ter of residential and business districtsare arrayed nearby,the market has had aready source of customers at hand.Brand Image The market has built a good reputationin the last 15 years and has att
7、racted loyaland regular customers.It has also devel-oped good media relations in the newspa-per,radio,television,and online sectors.Cost Advantage With high ceilings (six meters) andlarge open floor space,its commercialunits allow dealers to separate or com-bine booths to use as “storefront,“ of-fle
8、es,exhibition or warehousing space.The 30,000 sq meter low-rate garage isbudget-satisfying for dealers. Backup Service 3About 20 shipping companies guar-antee good logistics all over the world.The market provides a 24/7 online deal-ing platform,broadband Internet,ampleparking spaces and a self-help
9、bankingsystem. Auto Maintenance Base The first stage of the Phase II Expan-sion Project,the Auto MaintenanceBuilding opened in May 2010.Coveringan area of 5,000 sq meters,this is thelargest market for automotive mainte-nance equipment in Beijing,coveringnew product exhibitions,sales,training,and after-sales service.
