1Haier Goes WiderHAIER was founded in 1984 inQingdao City, Shandong Province. Under the leadership ofits CEO Zhang Ruimin, the“white goods“ manufacturer launchedits transnational operation in late 2005,and based on the success of this modelit established 29 manufacturing bases,eight comprehensive research and development centers, and 19 overseas tradecompanies throughout the world. Its staffof 60,000 include Haiers marketing,R donationshave built 129 Hope Schools to date. Datais incomplete, but Haiers contributionsto the public good have already exceededRMB 5oo million.
