1、Sentence Length Break the following sentences into shorter sentences. Use appropriate transitional expressions.a. If firms have a substantial investment in original research or development of new products, they should consider protecting those products with patents, although all patents eventually e
2、xpire and what were once trade secrets can become common knowledge in the industry.b. As soon as consumers recognize a name associated with a product or service, that name is entitled to legal protection as a trademark; in fact, consumers may even create a trademark where none existed or create a se
3、cond trademark by using a nickname as a source indicator, such as the name “Coke”, which was legally protected even before it had ever been used by the company.c. Although no magic formula exists for picking a good trademark name, firms should avoid picking the first name, firms should avoid picking
4、 the first name that pops into someones head; moreover, they should be aware that unique and arbitrary marks are best, while descriptive terms such as “car” or “TV repair” are useless, and surnames and geographic names are weak because they lack distinction and exclusivity.Practice ExercisesClarityR
5、evise the following sentences to make them direct, simple, and conversational.a. In response to your verbal instruction, we will undertake the task of studying our investment program.b. A request that we are making to managers is that they not spend all their time in their departments and instead vi
6、sit other departments one hour a month.c. We in management are of the opinion that employees have not been made sufficiently aware of the problem of computer security.d. Our organization is honoured to have the pleasure of extending a welcome to you as a new customer.e. Enclosed herewith please find
7、 the proposal which we have the honour to submit to your esteemed organization in regard to the acquisition and purchase of laptop computers.ConcisenessRevise and shorten the following sentences.a. There are only two applicants among all who applied who we think are qualified.b. As per your recommen
8、dation, we will not attempt to make alterations or changes in the proposal at this point in time.c. Because of the fact that his visit was an unexpected surprise, we were totally unprepared to make a presentation of profit and loss figures.d. It is perfectly clear that meetings held on a monthly bas
9、is are most effective.e. Despite our supposition that the bill appeared erroneous, we sent a cheque in the amount of $250.Vigour and ConcisenessRevise the following sentences to reduce noun conversions, trite expressions, and other wordiness.a. It is my understanding that your team shows a preferenc
10、e for bringing its investigation to an end.b. Please give consideration to our latest proposal, despite the fact that it comes into conflict with the original plan.c. Our assessment of the damages in the amount of $500 caused us to make a reduction in the amount of the claim.d. Please give authorization to Human Resources for the conduct of an investigation of employee turnover for the period of January through August. e. After we engage in the preparation of a report, our recommendations will be presented in their final form before the Executive Committee.
